Social Compatibility of
SRI
J.M.P.N. Anuradha
Department of Agricultural Extension
Faculty of Agriculture
University of Pe...
Outline
 Introduction
 Objectives
 Methodology
 Results and Findings
 Conclusion
 Recommendations
Sustained Adoption...
Introduction
 The IDEA: 1998 - Prof. Norman Uphoff , Cornell
University - at a meeting of farmers in Gal Oya
 The INCEPT...
Introduction Contd…
 Immense efforts to promote SRI among the rural
communities in Sri Lanka,
The number of farmers who h...
Specific Objectives of Study
Level of social compatibility of SRI within the
Sri Lankan context as perceived by the farme...
Specific Objectives of Study Contd…
 Develop a sustainable mechanism to promote
the diffusion and adoption of SRI by
addr...
Methodology
 Research design : Survey (cross-sectional)
 Sample size : 302 (10% of the population)
 Study area :
Hamban...
Methodology Contd…
 Sampling Method : Respondents (stratified random
sampling) / Study area (purposive sampling;
climatic...
Results and Findings
Perceptions of SRI farmers in the different
adopter categories - on contemporary issues
related to f...
Results and Findings Contd…
Reasons for applying SRI practices Reasons for not applying SRI practices
Prominent - Knowledg...
Results and Findings Contd…
 Perceived economic benefits/ shifting point
Sustained Adoption of System of Rice Intensifica...
Results and Findings Contd…
 Perceived shifting points – Economic/ Health & Envir. / Other
Sustained Adoption of System o...
Results and Findings Contd…
Sustained Adoption of System of Rice Intensification (SRI) : A Sri Lankan Perspective
0
0.5
1
...
Results and Findings Contd…
 Perceived environmental and health benefits:
 Less harm to the environment,
 Protecting en...
Results and Findings Contd…
 shifting point – Perceived envnt. & health benefits
Sustained Adoption of System of Rice Int...
Results and Findings Contd…
 Shifting point – Other perceived benefits
Sustained Adoption of System of Rice Intensificati...
Results and Findings Contd…
Shifting point – Perceived benefits – Control group:
 Economic benefit - ability of the metho...
Concluding Remarks and Suggestions
To enhance the rate of adoption of SRI by target rural
households in Sri Lanka:
 Condu...
Concluding Remarks and Suggestions
Individual guidance –
Face-to-face extension
Until the farmers start
experiencing the
a...
Concluding Remarks and Suggestions
 Tailor-made awareness and training programs:
 Unit of training should not be the ind...
Concluding Remarks and Suggestions
 Trainers should be given periodical training on:
 Technical aspects of SRI
 Trainin...
Concluding Remarks and Suggestions
 Creating an enabling environment:
 Create links with agricultural support service
pr...
Concluding Remarks and Suggestions
L2 prefer
to feel
less odd
Social support - can
help farmers feel less
different at the...
Thank you!
Sustained Adoption of System of Rice Intensification (SRI) : A Sri Lankan Perspective
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1310 - Social compatibility of SRI

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Summary on the paper “Sustained Adoption of System of Rice Intensification (SRI): A Sri Lankan Perspective",
Presented by : J.M.P.N. Anuradha, Department of Agricultural Extension Faculty of Agriculture University of Peradeniya
Date: September 2013

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1310 - Social compatibility of SRI

  1. 1. Social Compatibility of SRI J.M.P.N. Anuradha Department of Agricultural Extension Faculty of Agriculture University of Peradeniya “Sustained Adoption of System of Rice Intensification (SRI): A Sri Lankan Perspective”
  2. 2. Outline  Introduction  Objectives  Methodology  Results and Findings  Conclusion  Recommendations Sustained Adoption of System of Rice Intensification (SRI) : A Sri Lankan Perspective
  3. 3. Introduction  The IDEA: 1998 - Prof. Norman Uphoff , Cornell University - at a meeting of farmers in Gal Oya  The INCEPTION: 2000 - Joeli Barison - arranged by Prof. Uphoff and hosted by Dr. Gamini Batuwitage,  Ever SINCE - Promoted among the communities in many parts of the country, under several programs and campaigns, led by governmental and non- governmental agencies (esp. Oxfam-Australia and Gemidiriya) Sustained Adoption of System of Rice Intensification (SRI) : A Sri Lankan Perspective
  4. 4. Introduction Contd…  Immense efforts to promote SRI among the rural communities in Sri Lanka, The number of farmers who have adopted and continued SRI, and The number of farmers who have been trained on SRI and further assisted through other support services to facilitate the adoption process, have been less than expected. Sustained Adoption of System of Rice Intensification (SRI) : A Sri Lankan Perspective
  5. 5. Specific Objectives of Study Level of social compatibility of SRI within the Sri Lankan context as perceived by the farmers  Reasons behind the slow adoption and diffusion of SRI in Sri Lanka as an innovation from a psycho-social perspective Sustained Adoption of System of Rice Intensification (SRI) : A Sri Lankan Perspective
  6. 6. Specific Objectives of Study Contd…  Develop a sustainable mechanism to promote the diffusion and adoption of SRI by addressing the psycho-social barriers along with other economic, political, technical and physical barriers that hinder the sustained adoption of the method by the Sri Lankan farming households. Sustained Adoption of System of Rice Intensification (SRI) : A Sri Lankan Perspective
  7. 7. Methodology  Research design : Survey (cross-sectional)  Sample size : 302 (10% of the population)  Study area : Hambanthota, Warakapola, Thambuththegama, Na wagaththegama,, Rambukkana and Wanathawilluwa  Strata – L1 : > 4 seasons with SRI L2 : < 4 seasons with SRI DO : Drop-outs C : Control Sustained Adoption of System of Rice Intensification (SRI) : A Sri Lankan Perspective
  8. 8. Methodology Contd…  Sampling Method : Respondents (stratified random sampling) / Study area (purposive sampling; climatic, geographical, social and economic diversity)  Primary data : Field questionnaire survey, key informant discussions, case studies, and observations  Secondary data  Data analysis – SPSS/ descriptive statistics Sustained Adoption of System of Rice Intensification (SRI) : A Sri Lankan Perspective
  9. 9. Results and Findings Perceptions of SRI farmers in the different adopter categories - on contemporary issues related to farming paddy under SRI and how those perceptions are related to the behavior shown by respondents in adopting SRI - vary across the population significantly. Sustained Adoption of System of Rice Intensification (SRI) : A Sri Lankan Perspective
  10. 10. Results and Findings Contd… Reasons for applying SRI practices Reasons for not applying SRI practices Prominent - Knowledge gained on the importance of SRI through (a) training programs and (b) the field officers/ mobilizers/ AIs affiliated to agencies promoting SRI (avg. 60%). Lack of knowledge (distinguishably L2) Influence from family members Labour scarcity Experience they have gained on the importance/advantages of SRI from their practice of SRI in their own fields (distinguishable L1) Contentment with their existing practices Sustained Adoption of System of Rice Intensification (SRI) : A Sri Lankan Perspective 24 practices - 6 major principles
  11. 11. Results and Findings Contd…  Perceived economic benefits/ shifting point Sustained Adoption of System of Rice Intensification (SRI) : A Sri Lankan Perspective The most The least Income & cost (return on investment) Time management; SRI could save time for other economic activities and leisure with family Farmers just narrate what they have been told by the trainers Farmers are not so sensitive to price gains compared to other benefits preferred and sought Shifting point - higher price gain (with increased production) & the lower cost incurred / saving of time to be involved in other economic activities
  12. 12. Results and Findings Contd…  Perceived shifting points – Economic/ Health & Envir. / Other Sustained Adoption of System of Rice Intensification (SRI) : A Sri Lankan Perspective 0 1 2 3 4 5 1 2 3 4 5 6 7 8 Value Benefit 0 1 2 3 4 5 1 2 3 4 5 6 7 8 Value Benefit 0 1 2 3 4 5 1 2 3 4 Value Benefit L1 L2 DO
  13. 13. Results and Findings Contd… Sustained Adoption of System of Rice Intensification (SRI) : A Sri Lankan Perspective 0 0.5 1 1.5 2 2.5 3 3.5 4 4.5 5 1 2 3 4 5 6 7 Value Benefit L1 L2 DO Benefits key – 1 - Less pressure from the husband/wife, 2 - Less pressure from other family members, 3 - Less pressure from colleagues, 4 - Less pressure from input suppliers, buyers and other stakeholders of your business, 5 - Feeling less odd, but same like others 6 - Feeling different and successful than others, 7 - Feeling proud, because others follow you Shifting Point – Perceived social benefits
  14. 14. Results and Findings Contd…  Perceived environmental and health benefits:  Less harm to the environment,  Protecting environment  Protecting biodiversity  Protecting land for the next generation  Generation of healthy food for the family  Generation of healthy food for the community Sustained Adoption of System of Rice Intensification (SRI) : A Sri Lankan Perspective
  15. 15. Results and Findings Contd…  shifting point – Perceived envnt. & health benefits Sustained Adoption of System of Rice Intensification (SRI) : A Sri Lankan Perspective L1 L2 DO Healthy food production to the community “Production of healthy food to the family/ community” “Production of healthy food to the family” Less harm to the environment Work well under prevailing environmental conditions Work well under prevailing environmental conditions
  16. 16. Results and Findings Contd…  Shifting point – Other perceived benefits Sustained Adoption of System of Rice Intensification (SRI) : A Sri Lankan Perspective 0 0.5 1 1.5 2 2.5 3 3.5 4 4.5 5 1 2 3 4 Value Benefit L1 L2 DO Benefits key – 1 - Readily available inputs, 2 - Readily available input suppliers, 3 - Support and encouragement of the AI, 4 - Support and encouragement of the mobilizer/specific individuals
  17. 17. Results and Findings Contd… Shifting point – Perceived benefits – Control group:  Economic benefit - ability of the method to help them save time to be involved in other economic activities.  Social benefit – the method should not make them appear to be "odd farmers“  Environmental and health benefit - opportunity to produce healthy food to the family.  Other - availability of input suppliers Sustained Adoption of System of Rice Intensification (SRI) : A Sri Lankan Perspective
  18. 18. Concluding Remarks and Suggestions To enhance the rate of adoption of SRI by target rural households in Sri Lanka:  Conduct tailor-made awareness and training programs supported by on-going face to face advisory services  Integrate innovation (SRI) with the socio-cultural environment  Link the attributes of the innovation (SRI) with the needs of the recipients  Create an enabling environment for decision-making and growth. Sustained Adoption of System of Rice Intensification (SRI) : A Sri Lankan Perspective
  19. 19. Concluding Remarks and Suggestions Individual guidance – Face-to-face extension Until the farmers start experiencing the advantages directly linked to their preferences; increased disposable income Hardly observable short-term tangible benefits Labour-intensive ; harder trial period Demographic factors, i.e., educational level of the farmers (analytical decision-making) Social factors, i.e., the pressure from peers Economic factors, i.e., fertilizer subsidy, land ownership Sustained Adoption of System of Rice Intensification (SRI) : A Sri Lankan Perspective
  20. 20. Concluding Remarks and Suggestions  Tailor-made awareness and training programs:  Unit of training should not be the individuals, but the households of a selected community  Changing the attitudes of the recipients on least- perceived economic, social, environmental and health and other benefits, while further strengthening the most- perceived benefits by drawing examples from true cases.  More emphasis on reaching a critical mass  Participatory training approaches Sustained Adoption of System of Rice Intensification (SRI) : A Sri Lankan Perspective
  21. 21. Concluding Remarks and Suggestions  Trainers should be given periodical training on:  Technical aspects of SRI  Training on soft-skills development, i.e., communication  Training to develop the level of emotional intelligence  Training on network building and planning, etc. Sustained Adoption of System of Rice Intensification (SRI) : A Sri Lankan Perspective
  22. 22. Concluding Remarks and Suggestions  Creating an enabling environment:  Create links with agricultural support service providers, getting the recognition of the critical mass.  Getting the state recognition through policy decisions (political environment is very influential)  Mass concern of the public towards the necessity of changing the conventional agriculture system of Sri Lanka  More R and D Sustained Adoption of System of Rice Intensification (SRI) : A Sri Lankan Perspective
  23. 23. Concluding Remarks and Suggestions L2 prefer to feel less odd Social support - can help farmers feel less different at the initial stage of the adoption process Empowerment - entrepreneurial skills - change attitudes toward certain social norms that hinder their livelihood development. Sustained Adoption of System of Rice Intensification (SRI) : A Sri Lankan Perspective
  24. 24. Thank you! Sustained Adoption of System of Rice Intensification (SRI) : A Sri Lankan Perspective

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