THIS IA A PRESENTATION ON WHY WE FEEL MARVEL IS BETTER THAN DC AND THEIR MARKETING STRATEGIES

2. •Marvel was formed in 1939 by
Martin Goodman
•Marvel Entertainment is an
American entertainment
company, which is known for its
comic books and film
productions.
•The headquarter is in New York,
United States.
• In 2009, The Walt Disney Company
acquired Marvel Entertainment, Inc. for
$4.64 billion and become a part of Disney’s
Studio Entertainment.
• Marvel Entertainment has 2 main
subsidiaries: Marvel Studios and Marvel
Comics.

3. • DC was formed in 1939
by Malcom Nicholson.
• .DC Entertainment, home to
iconic brands DC (Superman,
Batman, Green Lantern, Wonder
Woman, The Flash), Vertigo
(Sandman, Fables) and MAD,
• DC Comics, Inc. is an American
comic book publisher, It is the
publishing unit of DC
Entertainment, a subsidiary
of Warner Bros.
• Publishing thousands of comic
books, graphic novels and
magazines each year, DC
Entertainment is one of the
largest English-language
publisher of comics in the world.

4. • DC Comics, initially it started
under the name National Allied
Publication in 1934.
• In DC Comics, most characters
are kind of… take-for-granted
beings with power of gods.
• Eg, Superman: a super
powerful Kryptonian right at
birth, Wonder Woman: a daughter
of Zues who has the divine power
of the God of War Ares.
• Marvel began as Timely Comics, created by
magazine publisher Martin Goodman in
1939.
• Marvel features more realistic characters
that can be partly explained by science. And
to for more “realistic”
element, Marvel characters often have a
tragic trade.
• Eg, Captain America: a normal soldier
enlisted in a super-soldier program,
eventually became a super human. Spider-
Man: How to make Spider-Man? Let a
radioactive spider bites a normal college
student! Iron Man: he is a genius scientist, a
powerful hero with his suits.
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5. • DC Comics mostly focuses on characters
representing gods and other mythical
beings.
• If we look at DC Comics, we can easily see
the relation between the heroes and Gods,
for example:
Superman is like “Messiah” or “Son of God” who
protects mankind,
Wonder Woman is the daughter of Zues, ruler
of Olympia Pantheon in Greek mythology,
• In DC Comics, we see quite a number of “fake
locations” like Metropolis and Gotham.
These are two popular cities
in America in DC Comics Universe; however,
they don’t exist in real-life America.
• Marvel follows the theme of mankind trying
to achieve the higher power.
• Marvel encourages the power of mankind.
Captain America – “born” to become a soldier
fighting in WW II, and later on a symbol of
America and protector of the Earth.
Tony Stark – a billionaire, a genius scientist who
invented unique Iron Man battle suits with
power rival even Thor, god of Asgard.
• Marvel straight out uses real-life cities
like New York, Washington D.C.
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6. 6
Both publishers have accused the other of spying at some point over the
years, alleging that they've planted moles in the hope of uncovering secrets.
In 1971, DC is said to have learned that one of its employees was leaking
information to Marvel, and in response launched a spying operation of its
own.

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9. • Pay-per-click (PPC), also known
as cost per click (CPC), is an
internet advertising model used to
direct traffic to websites, in which
an advertiser pays a publisher
(typically a website owner or a
network of websites) when the ad is
clicked.
• From this chart it is clear that
marvel has more CPC than DC.
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10. 10
Marvel wins the website traffic game with a much higher (although DC's score of 1.8k is
extremely respectable). With increases in organic search results, both DC and Marvel are
heading in the right direction. In terms of traffic, Marvel is doing about twice as well as DC, but
DC is gaining at a rate 3% higher than Marvel.

11. • An advertising budget is
estimate of a company's
promotional expenditures
over a certain period of
time.
• From this analysis we can
find out that when the box
office and the ad budget is
compared for the two,
marvel’s box office is much
better than DC.
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12. SOCIAL MEDIA
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13. - MARVEL
- DC
It is visible that
marvel is the
leading brand in
all the social
media platforms.
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14. AT FIRST,
Avengers Assemble, and Building the Brand
Marvel’s strategy was to create movies for
individual heroes: Iron Man, the Hulk, Thor, and
Captain America (the four Avengers). Creating a
buzz around each hero individually allowed The
Avengers to attract a much larger audience.
A “gang’s all together” movie like The Avengers or
Batman v. Superman gets an easy “heck yeah”
from its audience. If you asked a comic book fan
whether they wanted to see Batman and
Superman duke it out, you can bet that would be
the response.
At a tactical level, Marvel reminds us of the
importance of tapping into multiple channels.
The Avengers grabbed the attention of fans from the
first five Marvel Cinematic Universe (MCU) movies,
and marketers can use the same principle to create
and promote content.
On a strategic level, Marvel didn’t push for the big
sale right away. The movies leading up to The
Avengers were designed to make money, of course,
but they were also designed to make the impact of
The Avengers that much larger.
In other words, nurture your audience before
you push for the big sale.
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15. ● Build your brand, A strong brand makes
everything your company does easier. It
makes small wins possible and big wins
bigger.
● There are moments when building your
brand means moving slightly slower than
is strictly possible.
● Building your company’s brand probably
does not mean making a multi-million-
dollar movie for each of the four Avengers
(two for Iron Man) before your first major
product launch.
● But it may mean taking the time to
develop relationships with journalists
and industry key opinion leaders. It
may mean spending a year or more
on content development and thought
leadership. It may mean investing in
the best partners, rather than the
least expensive.
● It may mean seeing an immediate
return-on-investment, but it may not.
Trust us, and Marvel: the brand will
pay off in the long run.
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16. • We feel that marvel is better than DC because of a number of reasons.
• The characters are easier to relate to.
• The Avengers is a better team than the Justice League.
• As these two giants move closer and closer to understanding each other’s successes,
their strategies seem to be narrowing closer and closer to a common point. We’ve
already seen Marvel rebrand their #1 franchise character Spiderman to better fit with
the Avengers — and soon enough we may see DC’s television characters interacting
with their Justice League cinematic teammates. There are as many differences
between Marvel and DC as there are amazing characters, and it would be easier to
outsmart Batman than to narrow their successes and strategies down to a single point.
• Even the social media success is better for marvel than DC.

17. THANK YOU