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DRUG DRIVING CAMPAIGN! By: MoushomiHanif
THE LAW It is an offence to drive whilst unfit through drugs!
Taking drugs will impair driving skills. Driving whilst under the influence of drugs is extremely dangerous and can affect driving in many ways. Drug drivers can suffer from slower reaction times, erratic and aggressive behaviour, an inability to concentrate properly, nausea, hallucinations, panic attacks, paranoia, tremors, dizziness and fatigue. In such a condition, it is a bad idea to be behind the wheel of a car, for the driver and their passengers.
THINK! strategy for drug drive...
[object Object]
To raise awareness of drug driving as an issue amongst the target audience and their friendship groups challenging existing beliefs with fact and heightening understanding of the risks; the penalties of enforcement and their consequences. ,[object Object]
Your eyes will give you away… Think! Campaign is raising awareness that Polices are on the look out more than ever and aside from just the erratic behaviour, know all the signs to spot a drug driver. Drugs have an involuntary effect on the eyes that you cannot control and so the police are able so spot this.
Range of media used to promote the campaign…
POSTERS
Billboard Posters
Website
http://www.dft.gov.uk/think/drugdrive/
T.V Adverts
http://www.dft.gov.uk/think/focusareas/driving/drugdriving?page=Campaign&whoareyou_id=

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5.1.1 campaign analysis think! drug driving campaign