2. TargetAudience Through looking at the advert, I think the target audience that the advert mainly aims to attract are people like Drivers and Passengers of vehicles, Pedestrians of the road, The majority of adults as well as Parents. The way in which it targets these kinds of groups is through the characters being an adult and a child and how they have such a tragic relationship through the driving. Its quite a shocking thing to see for people like drivers or parents and so naturally captures their thoughts and attention.
3. Communicated Message The advert warns drivers to stick to the speed limit and slow down in order to prevent injury and death to others. This is communicated through the man in the advert being haunted by the corpse of a child he killed through speeding himself. The child is seen often in the background of the shot, with the main emphasis on the man that killed him. The contrast between the two show the effects of his speeding and how it is ruining the rest of his life as a result. We see his expressions of guilt and fear and how every aspect of his life is lived in constant distress.
4. The main visual device would be the combination of the child and the various locations in which he is sighted. The majority of areas we see the child, is in an adult environment such as the workplace. Not only does this help to attract in the target audience, but it also enforces the point I made earlier about the child haunting the adult and affecting all areas of his life.
5. Final Thoughts… Overall, I feel that the advert is quite shocking to see somebody so young who has been killed as a result of speeding. Its method of attention is to frighten the drivers by showing them how they will have to live with such a tragic ordeal if they choose to ignore the speed limit. The end shot white the line ‘It’s 30 for a reason’ really supports what we have seen previously in the advert, and shows the viewer just why there is a speed limit in place, after already showing them the consequences of ignoring it.
