media

1. QUESTION 1
In what ways does your
media product use,
challenge or develop
forms and conventions of
real media products?

2. WHAT CONVENTIONS HAVE I USED,
CHALLENGED OR DEVELOPED?
Before I began to construct my media product I conducted research into my
artist and found the conventions which they used in their media products.
Below is a complete list of conventions which I used, challenged or
developed.
-BRIGHT COLOURS
-FRIENDSHIP
-LIVE PERFORMANCE ELEMENT
-VISUALS
-CLOSE UPS
-INTERTEXTUAL REFERENCES
-HAPPY MOOD

3. ARTIST (ICONA POP) CONVENTIONS
Icona pop are consistent throughout their music
videos; there lyrics are usually about friendship and
connote happiness.
There is always close ups of the artists.
Usually wearing very modern and stylish attire,
mainly black clothing.
Usually very modern and high end location however
there is rare occurrences of remote locations. For
instance in the ‘Girlfriend’ music video.
Bright lighting, throughout Icona Pop’s music videos
there is regularly bright or high tech lighting.
Shapes throughout their album art, Icona pop are
commonly known for using shapes in their album art
work.
The live performance element is another convention
which Icona pop use in their music videos,

4. WHAT CONVENTIONS HAVE I USED
IN MY MEDIA PRODUCT (MUSIC
VIDEO)?Throughout my music video I have used the following conventions
-Friendship
-Close ups
-Happy mood
-Visuals
-Bright Colours
-Shapes

5. EXAMPLES
SHAPES, I used the convention of
shapes into the music video by
layering the footage and changing
the transparency of the footage
throughout the music video.
CLOSE UPS, I used the
convention of close ups
throughout the music
video by adding different
close ups of different
people which reappear
throughout the rest of
the music video.
FRIENDSHIP, I used the
convention of friendship
throughout the music video by
adding lots of footage which
connoted friendship.
These are all example of the conventions which I have
used/conformed to throughout the music video. I will
discuss more about conforming later.

6. CONFORMING
Throughout the music video myself and Grace have conformed to a
lot of conventions some of which are Andrew Goodwin's conventions.
For instance,
The close up convention is one of Andrew Goodwin's conventions
which myself and grace definitely conformed too.
Intertextual References is another Andrew Goodwin convention which
I conformed too.
In the music video we linked the lyrics to the footage in the music
video, during the lyric analysis I realised that the lyrics connote
friendship therefore we made friendship a theme in the music video
and made it a convention which we conformed too.

7. WHAT CONVENTIONS HAVE I USED
IN MY PRODUCT (ANCILARIES)?
-Friendship
-Bright colours
-Shapes
-Happy mood
-close ups
-Intertextual References

8. EXAMPLES
BRIGHT COLOURS,
This is the original image
which we used in our
magazine advert and
definitely encloses bright
colours.
SHAPES, This is the
front cover of the
Digipak and this
encloses shapes which
is common in Icona
Pops previous album
art and is a convention
which we used.
HAPPY MOOD AND
FRIENDSHIP
Another convention which we
used in our ancillaries is the
Happy Mood convention, the
image in the magazine advert
has an image which connoted
happiness and friendship.
The Digipak also connotes
friendship as it includes
images of friends at a festival
which also creates
intertextual references to our
music video and the lyrics of
SHAPES,
This is a convention
which has been used
throughout all of the
media products and was
especially used
repeatedly throughout
my ancillaries. It was
used 10 times

9. WHICH CONVENTIONS DID I
DEVELOP THROUGHOUT MY MEDIA
PRODUCT(S)?I only developed on one of the conventions which was used in my
media product(s), the convention was the live performance element.
Although myself and Grace did use the live performance element it
was not of our artist therefore we developed this convention.
The live performance was of example and not of Icona Pop however it
remains in the music video as it continued to create a happy mood
throughout the video which is a convention that has been used
throughout the rest of the media product(s).

10. EXAMPLES
The live performance re-occurs throughout
the music video. This was another one of
Andrew Goodwin's conventions however we
did not just use it in our music video we
developed it to fit our own music video.
Therefore we did not conform to this
convention alike the others used throughout
the media product(s).