HEA 610 Milestone Two Guidelines and Rubric An effective enrollment strategy considers the needs of the prospective students and the mission, resources, and strategic vision of the institution. The enrollment strategy is the difference between realizing institutional goals or faltering and just surviving. The entire institution rests on meeting enrollment budgets. If the budgets are not met, the ripple effect impacts every corner of the institution and can result in reducing programs, staffs, and resources. Enrollment is not just about enrolling new students. Good enrollment strategies consider the entire collegiate experience and plot the path from orientation to graduation. For this milestone, submit a comprehensive strategic enrollment management plan. Identify the institutional goals that can be realized, with sound enrollment decisions, if your plan is adopted. The strategic enrollment plan must be clearly aligned to the institution’s mission, vision, and strategic objectives. This section of your final project will build on your previous submitted work by expanding the peer analysis, conducting the strengths, weaknesses, opportunities and threat (SWOT) analysis, identifying key performance indicators (KPI), and a market analysis. Specifically, the following critical elements must be addressed: I. Institutional Goals For each of the institutional goals, create aligned, cogent objectives (for instance, approximately three objectives per goal) that clearly delineate the plan. Ensure that they align to the institution’s mission and vision. The enrollment objectives should be achievable and inspirational and should push the institution’s strategic vision to a new level. Utilize the following institutional goals: a. Goal 1: Enhance marketing, recruitment, and early outreach strategies from initial contact through first-day attendance and first-year persistence. b. Goal 2: Increase the probability of student achievement through the development of early academic and support strategies targeted for the student’s first-year experience. c. Goal 3: Enhance academic programs and support systems in order to improve student persistence and student success. II. Determine the Key Performance Indicators (KPIs) Determine the KPIs according to your institution’s mission, strategic vision, and resources. Identify the quantifiable measures you will use to gauge the performance of your objectives. Explain why you selected these KPIs. Ensure any relevant external influences, such as state regulations or accrediting agency requirements, are met. Justify how the metrics will be utilized to measure performance. These are common (but not necessarily exhaustive) KPIs for enrollment offices. The KPIs would have specific metrics to meet institutional goals to: a. Determine leads, the pool of prospective students who would likely meet admissions requirements. b. Acquire prospective candidate students, the students who ...

1. HEA 610 Milestone Two Guidelines and Rubric
An effective enrollment strategy considers the needs of the
prospective students and the mission, resources, and strategic
vision of the institution. The
enrollment strategy is the difference between realizing
institutional goals or faltering and just surviving. The entire
institution rests on meeting enrollment
budgets. If the budgets are not met, the ripple effect impacts
every corner of the institution and can result in reducing
programs, staffs, and resources.
Enrollment is not just about enrolling new students. Good
enrollment strategies consider the entire collegiate experience
and plot the path from orientation to
graduation.
For this milestone, submit a comprehensive strategic enrollment
management plan. Identify the institutional goals that can be
realized, with sound enrollment
decisions, if your plan is adopted. The strategic enrollment plan
must be clearly aligned to the institution’s mission, vision, and
strategic objectives. This section of
your final project will build on your previous submitted work
by expanding the peer analysis, conducting the strengths,
weaknesses, opportunities and threat
(SWOT) analysis, identifying key performance indicators (KPI),
and a market analysis.
Specifically, the following critical elements must be addressed:

2. I. Institutional Goals
For each of the institutional goals, create aligned, cogent
objectives (for instance, approximately three objectives per
goal) that clearly delineate the
plan. Ensure that they align to the institution’s mission and
vision. The enrollment objectives should be achievable and
inspirational and should push the
institution’s strategic vision to a new level. Utilize the
following institutional goals:
a. Goal 1: Enhance marketing, recruitment, and early outreach
strategies from initial contact through first-day attendance and
first-year
persistence.
b. Goal 2: Increase the probability of student achievement
through the development of early academic and support
strategies targeted for the
student’s first-year experience.
c. Goal 3: Enhance academic programs and support systems in
order to improve student persistence and student success.
II. Determine the Key Performance Indicators (KPIs)
Determine the KPIs according to your institution’s mission,
strategic vision, and resources. Identify the quantifiable
measures you will use to gauge the
performance of your objectives. Explain why you selected these
KPIs. Ensure any relevant external influences, such as state
regulations or accrediting
agency requirements, are met. Justify how the metrics will be
utilized to measure performance. These are common (but not
necessarily exhaustive) KPIs
for enrollment offices. The KPIs would have specific metrics to

3. meet institutional goals to:
a. Determine leads, the pool of prospective students who would
likely meet admissions requirements.
b. Acquire prospective candidate students, the students who
show interest in the institution by requesting information or
otherwise engage the
institution for the purpose of potentially enrolling.
c. Engage interested candidate students, the students who
submit an application for admission.
d. Ensure enrolled candidate students, the students who have
met the minimum requirements for admission and who commit
to attending,
typically with a deposit or a letter of confirmation, but may
include attending orientation or other method. Institutional
practice determines how
these are measured.
e. Confirm admitted student starts, the students who report for
the first day of class and therefore begin to incur tuition
charges.
f. Strengthen student persistence, the students who complete the
first semester, first year, and beyond.
g. Support through graduation, the students who complete a
degree of study.
III. Measure Your Key Performance Indicators
Provide appropriate data to measure your KPIs and analyze the

4. results with regard to goals (planned vs. actual).
Guidelines for Submission: This assignment should be a four- to
seven-page Microsoft Word document with double spacing, 12-
point Times New Roman font,
one-inch margins, and compliance with APA style.
Critical Elements Proficient (100%) Needs Improvement (75%)
Not Evident (0%) Value
Institutional Goals Creates aligned, cogent objectives for the
provided goals that clearly delineate the
plan
Creates objectives for the provided goals
but they are not aligned or they do not
clearly delineate the plan
Does not create objectives for the
provided goals
10
KPIs: Leads Identifies the leads KPIs and how they will
be analyzed
Identifies the leads but not how they will
be analyzed, or they are cursory or
inaccurate
Does not identify the leads KPIs 10
KPIs: Prospective Candidate
Students

5. Identifies the prospective candidate
students KPIs and how they will be
analyzed
Identifies the prospective candidate
students KPIs but not how they will be
analyzed, or they are cursory or inaccurate
Does not identify the prospective
candidate student KPIs
10
KPIs: Interested Candidate
Students
Identifies the interested candidate
students KPIs and how they will be
analyzed
Identifies the interested candidate
students KPIs but not how they will be
analyzed, or they are cursory or inaccurate
Does not identify the interested candidate
students KPIs
10
KPIs: Enrolled Candidate
Students
Identifies the enrolled candidate students
KPIs and how they will be analyzed
Identifies the enrolled candidate students

6. KPIs but not how they will be analyzed, or
they are cursory or inaccurate
Does not identify the enrolled candidate
students KPIs
10
KPIs: Admitted Students Identifies the admitted students KPIs
and
how they will be analyzed
Identifies the admitted students KPIs but
not how they will be analyzed, or they are
cursory or inaccurate
Does not identify the admitted students
KPIs
10
KPIs: Student Persistence Identifies the metrics for the student
persistence KPIs and how they will be
analyzed
Identifies the metrics for the student
persistence KPIs but not how they will be
analyzed, or they are cursory or inaccurate
Does not identify the metrics for the
student persistence KPIs
10
KPIs: Graduation Identifies the metrics for the graduation
KPIs and how they will be analyzed

7. Identifies the metrics for the graduation
KPIs but not how they will be analyzed, or
they are cursory or inaccurate
Does not identify the metrics for the
graduation KPIs
10
Measuring KPIs Provides appropriate data to measure the
KPIs
Provides some data, but not sufficient to
measure the KPIs
Does not provide data to measure the
KPIs
10
Articulation of Response Submission has no major errors related
to
citations, grammar, spelling, or syntax
Submission has major errors related to
citations, grammar, spelling, or syntax that
negatively impact readability and
articulation of main ideas
Submission has critical errors related to
citations, grammar, spelling, or syntax that
prevent understanding of ideas

8. 10
Earned Total 100%