Business expansion plan for jewellery

1. OUR MOTTO IS TO SHINE
AND
BURN LIKE SUN
AND
GIVES HAPPINESS TO
OTHERS.

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I) Name of the firm
Ii) Status
Iii) Name of partner
M/S. KASHISH JEWELLERS
Partnership Firm
Mr. AVIN SHAH(MBA)
Mr. MAULIK SHAH(MSC)
MS. POOJA MURARKA(MBA)
New partners
Ms.NILAM ITALIYA(artist)
Ms.SWETA VAVADIYA(artist)
Iv) Address
KASHISH JEWELLERS, NR. SARGAM
SHOPPING CENTER, PARLE POINT, SURAT.
V) Nature of Business
Trading in Real Jewelleries
Vi) Cost of Project
Rs. 2,10,00,000
Vii) Means of Finance
cashcredit, own fund, term loan
Viii) Date of Commencing Business 01/04/2011

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Jewelry has always been object of charm for men and women.
Gold or silver or precious stones has been and are, dominating
material in jewelry. With evolution in market and increase in
variety of products, looks for jewelry has evolved too.
Inspite of price rise consumers purchase gold and considers it
not an expense but investment.
M/s kashish jewellery is a prestigious name in real gold and
diamond jewellery market. As it has spread its aroma of fashion
in various markets,the firm has now decided to expand the
business in surat.We deal in real jewellery ,especially for women
.
We are launching a new range of formal jewellery in our new
branch at parle point near sargam shopping center ,surat. A
fresh designs of jewellery will be found in our new branch.
With a view to considering the demands of marriage season,we
are going to introduce an exclusive bridal collection,which would
fetch a great attraction.

5. M
I
S
S
VISION
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To give the customer much
more than what he wants
and asks for in jewellery
retailing in all the key areas
of quality, value for
money, transparency and
customer service through
innovative means and tools
which in turn will make
Kashish Jewellers the most
trusted
jeweller.
To do business
with the primary
objective of
common social
good through fair
and ethical
business practices.

6. 
In order to start with the business, we always
require funds. So following was the way, we
managed to procure Funds :-
AVIN
:-60,00,000
Shop
MAULIK
:-60,00,000
(Area of Shop :- 1500 sq ft)
POOJA
:-48,00,000
Air conditioner
LOAN TAKEN
CCTV
TERM LOAN 1,20,00,000
PERIOD
RATE
:- 4YEARS
:-10%
:-2,40,00,000
:- 4,50,000
:- 2,40,000
Furniture
:- 9,00,000
Computers
:- 2,40,000

10. KASHISH JEWELLERS CUSTOMER SERVICE
CENTER(CSC)
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In 2010 kashish jewellers introduced a path-breaking
concept in jewellery retailing.One step which too us closest
to every jewellery customer in kerala to provide him a
varietyof services at his doorstep.
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These csc will provide services like
Gold investment schemes ,
Gold insurance,
Wedding purchase planning,
Advance booking of purchases to protect against price rise
Sales of gift vouchers
Gold buying tips and education etc.
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Kashish Jewellers introduced the First of its
kind Customer Loyalty Programme in
jewellery retailing with a host of benefits.
A one-time purchase of Rs 25,000 in any of
the outlets of Kashish Jewellers qualifies a
customer for it.
The card offers a host lifetime benefits in
addition to the usual points accrual which can
be redeemed at any time later

12. Free
invitation to
star nights
with super
stars
Anytime
redeemable
points. Collect
coin for the
value accrued.
Chance to
win fabulous
bumper price
Gain points on
purchases by
customers
reffered by you
Free
foreign
trips
Special
exhibition
cum sale of
exquisitegold
and diamond
jewellery

13. STATEMENT OF PROFIT AND LOSS FOR
REVENUE FROM OPERATIONS :LOCAL SALES
EXPORT SALES
(IN RS)
F.Y 2012-13
(ACTUAL)
F.Y 2011-12
(ACTUAL)
12,600,000
18,900,000
12,600,000
18,900,000
OTHER INCOME :INTEREST
DISCOUNT
DIVIDEND
EXCHANGE DIFFERENCE
45,000
15,000
0
TOTAL REVENUE
NET PROFIT BEFORE INTEREST AND TAX
LESS : INTEREST
LESS : TAX
NET PROFIT AFTER TAX
60,000
12,600,000
18,960,000
2,737,500
1,200,000
1,537,500
461250
1,076,250
4,200,000
900,000
3,300,000
990000
2,310,000

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As it’s a big project introduced by us in surat
, so it’s a peak requirement of huge funds .
Even capital will be required for the working
capital of the company so company had
admitted two new partners nilam and sweta
who will individually bring 30 lacs of capital
each.

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We had started a partnership firm with 3 partners .
The sale for the first 3 years was limited to national
locations only. However owing to the demands for the
jewellery in overseas, we decided to export the gold
jewellery. As a results , we exported jewellery in the
third year. With the overwhelming response in India
and abroad, we decided to expand and increase our
turnover. Therefore we have applied for cash credit
loan in order to meet our working capital
requirements for expansion.

16. COMPUTATION OF WORKING CAPITAL REQUIREMENT :-
* COST OF PROJECT
1)
3)
4)
5)
6)
PURCHASES
TECHNICAL STAFF SALARY
ADVERTISEMENT EXPENSE
TRAVELLING
OTHER WORKING CAPITAL REQUIREMENT
15,000,000
1,500,000
1,500,000
900,000
2,100,000
21,000,000
*SOURCES OF FUND
1) CAPITAL BROUGHT IN BY NEW PARTNERS
KHUSHBOO
3,000,000
NIRMALA
3,000,000
2) CASH CREDIT RECEIVED FROM BANK
6,000,000
15,000,000
21,000,000

17. The place of the showroom is located in the porche
area of surat city. Even our target customers like
upper miiddle class and rich people are easily
available in that area. Also as per anallysis there is
not such a big showroom in that area thereby we
can easily grab the market.
GLANCE OF KASHISH JEWELLERS:

19. Strengths
Location
Quality of Gems and other precious material
Pricing
Selection of both styles and types of pieces
Opportunity
Highly demanding export
market
Increase in disposable income
Quality of service
New occasions
Client base
Women power
INVESTMENTS
Weaknesses
Lack of financial resources
Antiqued image or branding
Threats
Charm for FASHION JEWELLERY
Brand consciousness
Fierce competition

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In the above study we have given an overview of real
jewelry market with global as well as an upcoming Indian
prospective.
There is an immense scope in Indian market as well as
in foreign market. If handled well foreign market can be a
gold mine to achieve, but of course there are various
factors which make market difficult as well.
So, decision of firm to enter in foreign market is well
thought, but poor strategy may make it a nightmare.
Various options mentioned herein are subject to choice
of management.
We have tried to analyze each of them and have given a
brief analysis for costs and associated benefits.