business plan of rental jewellery business.

1. BUISNESS PLAN OF RENTAL JEWELLERY
1.Executive summary
S & S Private limited
1. Arpit Joshi
Plot no. 9, devi nagar shyam nagar Jaipur
Pin code- 302019
2. Saloni Choudhary
Ram nagar samdari road balotra.
Pin code- 344022
3. Sakshi Jain
Mehta colony borawar
Pin code- 341502
Rental Jewellary Business-
1. Gives jewellary on rental basis for 3 days.
2. Advance payment.
3. Three categories of jewellery (level, per price and design) 4. Jewellary of affordable price.
5. Compensation of damage jewellery.
6. 1000 + variety available with home delivery and you can see our shop too.
7. All the types of men’s and women’s kids jewellery in Indian and western both.
8. Feedback form online and offline and helpline contact number- 8852822828
PLACE:- MAKRANA AND BORAWAR
1.Target all the kids, school, college , student , women’s , men’s
STRATEGIES:-
1. Membership fees (max- 6 fest)
2. Customer forecast
3. Offer
4. Loyalty cards
5. Freebies
6. Price and quality focus
7. Online one click services

2. 8. Tie up with parlors and fancy stores.
Technical Experience: -
1. Saloni Choudhary- Maintaining Excel sheet and efficiently IT work.
2. Sakshi jain- Financial data management and accounting work.
3. Arpit Joshi- Marketing and social networking work.
Financial Requirement: -
Source of Money-
• Saving- 150000
• Parents- 150000
• Bank loan- 200000
Use of money-
• Purchasing jewellery
• Maintenance jewellery
• Interest payment on bank loan
• Daily expenses-(delivery charges, marketing charges)
Chart and Table:-
We are offering rental jewellery in which we are include: -
Mang tikka 10(500) 20(200) 40(100)
Nose Ring 5(400) 10(200) 10(50)
Earing 30(500) 40(300) 60(100)
Neckless 20(1000) 30(500) 40(200)
Arm Band 5(500) 3(300) 5(200)
West Band 7(500) 5(400) 5(200)
Braslet 25(500) 30(300) 40(200)
Bangles 20(800) 30(400) 40(100)
Rings 30(200) 40(150) 60(100)
Ancklets 5(500) 5(300) 5(100)
Total 85700 64400 39000

3. II. Vision and Mission Statement: -
• Vision: - manageable
Delivery on time
Customized jeweler
Building customer network
• Business: - jewellery business on basis of rent.
• Values and Principles: Respect the customer
Fair no cheating
Precise honesty, integrity
Accountability
Open collaboration
Expert opinion
Create it if anyone want and wait
• Business unique: provide free delivery
Ask for onetime payment(membership fee)
Give full freedom if anybody want to purchase
Unique art and design
Competitive advantage (offers, coupons, customer satisfaction)
Business and industry profile:
Industry analysis:
• Latest fashion jewellery
• Estimate growth rate is 30%
• Customer satisfaction is main key success factor.
Company goals and objectives:
• Customer satisfaction is primary objective
• Profit maximization
• Operational: low cost jewellery
All type of jewellery like marriage, festival and other occasion
Customized jewellery
• Profit maximization with customer satisfaction.
Business strategy:
• Trustful and customer satisfaction

4. • Swot analysis:
 Strength: customized jewellery
Trust
Reliability
Quality
Free home delivery
Customer satisfaction and free services
 Weakness: Seasonal
Stock problem (out of stock)
 Opportunity: after successful jewellery
Business we can start (clothing rental business)
 Threats: new entrants
Supply chain
Competitive strategy: affordable price
Quality and customized product
Focus on customer satisfaction
Company product and services
Description
• Looking like gold and silver jewellery
• Catalogue facility
• Matching dress jewellery available
• Combo jewellery
• Discount coupon offers
• Level 1,2,3 per price and design
• Demo – how to wear and carry jewellery
• Latest design with affordable price
 No picture clicking before rent and sell
 Supplier from Jaipur and Mumbai
 Future services for clothing and rental
Market strategy
Target market
 College, school students
 Women and men bellow 60 age
 Customer motivation to buy
 Free delivery
 Word of mouth

5.  Marketing tool is parlor tie up
 After sales satisfaction
Market size and trends
 50000-100000 people
 No shrinking adding more
Advertising and promotion
 Media- poster and pamphlets
 Holdings
 News paper
 Announcements
 Media cost - rs20000
Pricing
 Cost structure-190000 (fixed)
 Variable- 22000
 Affordable pricing
 Best quality with latest designs
Distribution strategy
 Channel of distribution
 Home delivery services
 From shop floor
 Sales technic and incentive
• Gift coupon voucher
• Loyalty card
• Membership fees
• Fee bias
Location and layout:
 Makrana 3 lakh population
 Borawar 1 lakh population
 Traffic count per month 300 person yearly 3000 person.  Labor need and supply:
• Water cooler
• Coffee
• Show case box

6. • Bill receipt
• Computer
• Swipe machine
Competitor analysis:
 Existing competitors: No one  Potential competitors:
• Fashion store (or fancy store)
• Impact on my prices: must cut my cost
More offers
More advertising
Description of management team:
 Managers: 1) Sakshi Jain (Finance manager)
2) Saloni Choudhary (IT Manager)
3) Arpit joshi (marketing manager)
 Employee: 1) Ritu (expert in convention)
2) palvendra kaur (jewellery designer)
3) Nikhil (delivery boy)
Plan and operation:
 Partnership firm
• Three peoples have different key skills
• They have multiple ideas and investment potential
 Company structure: Saloni, Sakshi, Arpit (Managers) Ritu, Palvendra kaur
(field managers)
Delivery boy (employee)
 Decentralized decision making
 Depend on above target sells and adding customer.

7. Financial forecasts
 Financial statement
Income statement
S&s rental jewellary
October 1 to march 31, 2017
revenues
Sale of jewellery Rent
of jewellery
300000
150000
Total revenue 450000
Expenses and losses
Cost of goods sold
Salaries Rent
Utilities
Interest
Marketing expenses
80000
75000
18000
6000
30000
20000
Total expenses 238000
Net income 212000
Balance sheet
Balance sheet as at 31 December 2017
Capital account
Bank loan
Outstanding
expenses
300000
200000
6000
Furniture and fittings
Investment
Stock
Cash at bank
Cash in hand
50000
200000
110000
100000
46000
506000 506000
Loan and investment:
1) Loan from bank =200000
Saving =150000 (50-50-50)

8. Parent =30000
Total 5,50000
2) Use in daily business activities.
Use for fixed expenses.
Prepayment of interest and after 6 months, monthly installment.
Time table for implementing plan.
3) 1 October compensate of business.
Resumes:
First, we will do market research then implement our business plan. We will start market research after
completion of our exams may be June first week.