Here you will get all information of Parinam 2014 which is been held from 27th May to 31st May at Mahalaxmi, Mumbai

1. E-NEWSLETTER
www.gematlas.com ISSUE: I APRIL 2014
Page 1
• From the GA Team
• New Product Showcase
Page 2
• To Tackle Low Profitability
–
Make Jewellery a
Preferred
Category Among Luxury
Products in India Rather Than An
Investment Option
• Readers’ Voice
Page 3
• Know Your Icons
• News Round-Up
Page 4
• Upcoming Events
• Chai Time Homour
INDEX
ADVERTISE HERE TO PROMOTE YOUR BRANDS & SERVICES. CONTACT US TODAY!

2. From the GA Team
• Welcome to GemAtlas – A global
portal built to help business
professionals like you navigate
through the world of diamonds,
gems and jewellery. We offer an
invaluable platform for all segments
of the industry, as well as allied
sectors, and even students, to
connect, share knowledge, establish
partnerships and build business.
• GemAtlas is a membership-based
portal that offers you the virtual
space to advertise products and
services effectively to an organized
database of the industry. All
categories of membership are free
for the next 3 months!
• Besides creating a coveted virtual
space where you can showcase
products and services, we hope to
grow to become a “think-tank” that
will help create a sustainable future
for the diamond, gem and jewellery
industry in India and globally.
• It is our endeavour to offer you
every competitive edge – keeping
you abreast with the latest
happenings, helping you keep track
of new technologies and processes,
educating you about best practices
around the world with regard to HR
management, administration, etc,
and guiding you towards better
business models and corporate
governance.

3. From the GA Team
Join GemAtlas, and:
• Network & Procure Business Leads
• Access a Well-Organised and Easily
• Searchable Database of
Manufacturers, Suppliers, Service
Agencies, Consultants, Bankers,
Government Agencies, etc.
• Advertise Your Products on Your Own
• Customized Web-Pages on the Portal
• Get the Opportunity to Buy
Advertising
• Space Where It’s Most Valuable
• Partake in Trade Events, Seminars,
• Educational Sessions, Organised by
GemAtlas
• Gain Access to Valuable News,
Updates on Current Events & Latest
Trends, Analytical Commentaries &
Insights
• Including Articles Written by
Industry
• Leaders
• Receive and Share Industry-Specific
Data
• Keep a Watch on Forex Rates
• GemAtlas aims to build a well-
connected community of industry
professionals who can reach out to
each other and share knowledge,
information and ideas, both for their
own development and the wider
benefit of the industry. It will provide a
one-point access to experts and
consultants from varied fields.
• We invite you to explore and enhance
the potential of your business with
GemAtlas.

4. From the GA Team
The planet ‘55 Cancrie’, which was discovered
in the Milky Way in 2004, is estimated to have
at least a third of its mass made up of pure
diamond!
NEW PRODUCT SHOWCASE
Every month, the GemAtlas newsletter will makes jewellery business
administrative showcase up to 3 new products from the gem processes
easier, or even an outstanding and jewellery industry, which it feels
deserves design or new innovative line of jewellery! special accolades for
innovation in meeting Please submit your entries for a chance any industry
need. This product can be a ma- for your product to feature in May 2014’s
chine, design technology, some software that “New Product Showcase”.
© 2013 -2014 Gem Atlas, All Rights Reserved

5. ADVERTISE HERE TO PROMOTE YOUR BRANDS & SERVICES. CONTACT US TODAY!
To Tackle Low Profitability – Make Jewellery a Preferred
Category Among Luxury Products in India Rather Than An
Investment Option
So many jewellery retailers in India
feel that profit margins as well as
turnover of their business are very
dismal. For all of us who share this
sentiment, perhaps it’s time that we
as jewellery retailers take a good,
strong look at the very foundation on
which our businesses rest – our
business models.
It does not take scrutinizing market
activities with a magnifying glass
to realise that a majority of
jewellery retailers in India, to this
date, position jewellery as “an
investment”.
This sets the stage for the low profit
margins that so many people in the
business have come to accept with
a shrug of the shoulders. True
market dynamics suggest that
jewellery is actually more of a luxury
and aspirational product in the
minds of consumers, and so there is
a complete disconnect between
marketing messages and consumer
psyche.
ISSUE:IAPRIL2014
E-NEWSLETTER

6. To Tackle Low Profitability – Make Jewellery a Preferred
Category Among Luxury Products in India Rather Than An
Investment Option
While there are indeed several
Indian jewellery companies who
have their fingers on the consumers’
pulse, and have been seeing
exceptional profitability in the
jewellery sector, most, in their
pursuit to sell as “an investment”,
find it impossible to justify higher
prices.
Being bound to sell at the lowest
possible prices means having to cut
corners and creates a business
environment that strongly limits
creativity and innovation with design
and manufacturing techniques.
Products therefore fail to captivate
the fancy of customers, and all this
ultimately affects sales. The
resultant low turnover makes it
difficult to invest in R&D and good
creative talent, and thus continues
the viscous cycle.
If the truth be told, all of us in the
jewellery space already know that,
even at the low profit margins at
which we operate – jewellery, is
not an investment worth writing
home about.

7. To Tackle Low Profitability – Make Jewellery a Preferred
Category Among Luxury Products in India Rather Than An
Investment Option
What some of us don’t realise,
however, is that most of India’s
smart buyers know this too –
Consumers have quite simply done
the math. So, what’s happening is
that a majority of jewellery retailers
only manage to psychologically
connect with a small segment of
the actual target audience –
people who still believe that
jewellery is an investment – which
should actually only constitute the
peripheral audience. The reason
that retailers have not been able to
psychologically connect properly
with consumers is because the very
value proposition is erroneous.
Rather than competing with
investment options that almost
always offer better returns in the
long-term, more gem and jewellery
brands need to Be Repositioned to
compete With other luxury,
Aspirational products. Because that
is truly what jewellery is – a luxury,
aspirational product.As companies
operating in the jewellery space, we
need to follow marketing activities of
other luxury and aspirational
products like designer bags,
designer clothes, premium watches,
high-end mobile phones, etc. And,
of course, we
READ MORE>>>

8. © 2013 -2014 Gem Atlas, All Rights Reserved
Write to Us & Feature in
the GA Newsletter!
This section in our
monthly newsletter will
be dedicated to what our
readers have to say. So,
do write to us with your feedback,
suggestions, experiences with GA, your
valuable comments on our articles, or
anything else. We’d love to hear from
you!
Email us at: info@gematlas.com
>>>
More Articles
DIAMONDS: MINED AND LAB
GROWN–TWO SIDES OF THE
SAME COIN
-By the GA Team
READ MORE>>>
GIVING MANUFACTURING
PERSONNEL THEIR DUE
-By Hemant Shah
READ MORE>>>
KDM* – THE KILLER
-By Nariman H. Wadia
READ MORE>>>
DIAMOND JEWELLERY
– A LUXURIOUS DREAM
- By Hemant Shah
READ MORE>>>
READERS’ VOICEREADERS’ VOICE
READERS’ VOICE
To Tackle Low Profitability – Make Jewellery a Preferred
Category Among Luxury Products in India Rather Than An
Investment Option

9. ADVERTISE HERE TO PROMOTE YOUR BRANDS & SERVICES. CONTACT US TODAY!
ISSUE:IAPRIL2014E-NEWSLETTER
GemAtlas offers many services &
categories to help you connect and
conduct your business faster. Post
your requirements under the
service which you seek and the
service providers will respond.
Compare the various responses
and pick the one that best suits
you. It’s the easiest way to find the
right fit for your needs. The various
business services categories under
which you can register are as
under,and if you don’t find one that
meets
your needs, contact us at:
info@gematlas.com
To view services offered by
KNOW YOUR
ICONS Diamond Miners
Gold Miners (WGC)
Platinum Miners (PGI)
Colour Stone Miners
Accredited Bullion
Manufacturer
Refiner

10. To Tackle Low Profitability – Make Jewellery a Preferred
Category Among Luxury Products in India Rather Than An
Investment Option
Pearls Farmers
Diamond Growing
Laboratories
Synthetic Stones
Manufacturers
Auction Houses / Auctioneers
Rough Diamond Traders
Diamond Manufacturers
Polished Diamond Traders
Polished Diamond Brokers
Rough Diamond Broker
Bullion Traders / Suppliers
Jewellery Manufacturers
Jewellery Retailers -
Chain Stores

11. © 2013 -2014 Gem Atlas, All Rights Reserved
India Puts Up a Brilliant Show at
Baselworld
At Baselworld 2014 (Basel, Switzerland)
the India Pavilion comprised of the cream
of the crop of Indian gem and jewellery
manufacturers and export houses. Over 23
leading manufacturers participated in what
is arguably the most coveted luxury show
in the world. Read More>>>
New Laser Melting Technique for
Filigree Work
A new laser melting process being used for
manufacturing jewellery makes it pos-sible
to easily and quickly produce beau-tiful
filigree work with many different metals like
gold, silver and even platinum. The
technique employs precious metal powders
of required specifications to cre-ate the
jewellery. The method is of special interest
to designers and of course jewel-lery
manufacturers.
Read More>>>
Alternative Method for Accurately Analysing
Gold by Weighing
The X-ray fluorescence method, because of its
advantages of speed and precision, has been
largely accepted as the norm for analysing
precious metals like gold. An-other important
strength of the method is that the piece of
jewellery does not have to be melted in order to
be valued. How-ever, there have been certain
drawbacks with this method, because the
technique only tests the surface of the metal.
There are also metal testers available that use a
different method for analysis. The devices
analyse the purity of gold or platinum Read
More>>>
A Call to Submit Entries for ‘Design For Asia
Awards’
The Design for Asia Awards (DFA Awards) is
presented to companies and designers from
around the world that have achieved business
success through good design that reflects, or
has an impact on, the Asian lifestyle. There are
18 different categories, which include the fields
of products like jewellery, interiors, apparel and
communi-cations.
Read More>>>
NEWS ROUND-UP

12. Event
MidEast Watch & Jewellery
Show
Gem and Lapidary Wholesalers
Show,
Orlando
11th International Jewellery +
Watch Vietnam
7th Jakarta International
Jewellery Fair 2014
Vicenza Oro Spring
International Jewellery Kobe
Jewelry Salon
GLDA Annual Las Vegas
Gem & Jewelry Trade Show
Luxury
JCK Las Vegas Show 2014
When?
29th April to 3rd May, 2014
2nd to 4th May, 2014
8th to 11th May, 2014
8th to 11th May, 2014
10th to 13th May, 2014
14th to 16th May, 2014
15th to 18th May, 2014
26th May to 29th May, 2014
27th May to 2nd June, 2014
30th May to 2nd June, 2014
Where?
Sharjah, UAE
Osceola Heritage Park,
Kissimmee, USA
Vietnam
Jakarta, Indonesia
Vicenza, Italy
Kobe Convention Centre, Kobe,
Japan
Krasnodar Expo Center,
Krasnodar, Russia
Las Vegas NV, USA
Las Vegas NV, USA
Las Vegas NV, USA
EventsUpcoming

13. Chai Time!
SPONSORED PUZZLE – ANSWER 1ST & WIN!
PONDER ON THIS:
A turtle travels only
when it sticks its neck out.
JOKING
AROUND!
You’re
a diamond
in the
rough!
In the
ROUGH
?
Yes...
you’re
ALL
MINE
Can you find the names of 9 fancy diamond shapes in the
grid below, by looking at the letters in a straight line, in any
direction?
E-mail us the names of the fancy shapes at: info@gematlas.com The first
entry in will receive this beautiful pair of Cubic Zirconia, Silver and Brass
Dokra Earrings by Alcraftist.
Please write to us if you would like to sponsor a jewellery prize for our
Sponsored Puzzle section in a future newsletter issue. We’ll be extremely
grateful, and it’s a great way to advertise your brand!
© 2013 -2014 Gem Atlas, All Rights Reserved