AFSUHAM & Company Brochure

Corporate Office: 405, Swapneel V, Commerce Six Circle, Navrangpura- Ahmedabad-380009.
Phone & Fax: + 91 7926465757 Mobile. : +919909341441
Visit Us: www.afsuhamcorporate.com email: md.ceo@afsuhamcorporate.com
INFORMATION MEMORANDUM
OF

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AFSUHAM Corporates’ Business Credential
“ Give A Man An Order and He Will Do the Task
Responsibly Well. But Let him Set His Own Targets
Give Him Freedom & Authority And His Task Will
Becomes A Personal Mission.
Lending You To The World Of Success “
“ Where the Vision is one year, cultivate Flowers
Where the Vision is Ten years, cultivate Trees
Where the Vision is eternity, cultivate People “
o ORIENTAL SAYING
“WE ARE FRESH OUT OF ROSE GARDENS TO PROMISE YOU,
AND THERE ARE NO WAY THE INSTRUMENTS AND
PROCEDURES CAN BE UNDERSTOOD WITHOUT WORK,
BUT IF YOU WANT TO WORK, IT’S HERE”
- AfSuham & Company

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:: Financial Services in India
An Emerging Untapped Business Opportunity ::
Prologue:
With the opening up of Indian economy, foreign direct and portfolio investments have
started flooding the country. Foreigners are taking long-term call on Indian economy’s
growth. Of all the emerging markets, we rank next to China in total foreign investments.
Our foreign exchange reserves are over $ 350+ billion. Our exports are surging and overall
economy is slated to grow at about 10%. Government is seriously building up rural and
urban infrastructure by constructing roads, building Bridges and additional railway lines etc.
The country therefore presents a picture of optimism. The Govt. is seriously committed to
improving the social indices by enhancing the outlay on primary education and healthcare.
The macro level efforts are percolating down to micro levels, which are seen in investor-
Optimism evidenced by enhanced valuations placed on listed companies. Both domestic and
foreign investors are taking a positive call on Indian corporate sector. The regulators such
as Finance Ministry, SEBI, FMC, IRDA, AMFI, FIMMDA and Electricity Regulator etc. are busy
cleaning up the playing field by making their respective fields rule-driven and transparent.
All this augurs well for an average investor, which in turn will translate into positive and
enhanced bottom lines for broking entities.
Add to this, capital account convertibility which will give leverage to foreign investors to
invest in India without the hassle of being registered with FII and to Indian Investor to
invest abroad. The skeptics have argued that this will result in flight of capital from India
but we take it as an opportunity to service foreign investors who would then be on par with
domestic ones.
Currently the financial services are on an up-drive with almost all well-managed companies
getting investor-attention. Financial Services is no more a simple activity of collection of
saving and channelizing them in to various usages. Between these two les-posts, there have
been many value add-ons to bring quality to investor-information. Now, research is a
natural ally of stock-broking services. Every investor wants to know about the technical and
fundamental aspects of the market. More so, investors are now beginning to take
perspective on a company in view of the overall economic scenario. It is in this competitive
and demanding situation that we have to groom and develop our business. All these
developments have had a positive impact on the market and have brought in a discerning
class of investors who are bound to stick in for a longer time horizon.
I. Indian Financial Service Industry:
The Indian financial sector plays an important role in channelizing household savings to
corporate for investment in industrial, infrastructure as well as agriculture and service
sectors. Since the process of liberalization began in 1991, the Indian financial services
sector has been transformed in a vibrant and competitive industry. The introduction of new
instruments and relaxation of investment limits for Foreign Direct Investment (FDI) and
Foreign Institutional Investment (FII) has helped broaden the financial services sector.
There has been an introduction of new financial products over the years. Many sectors have
opened up for private players. The financial services sector has kept pace with the growing
needs of corporate and other borrowers. Banks, capital market participants, insurers and

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mutual fund companies have developed a wide range of products and services to suit varied
customer requirements.
II. Indian Capital Market
The Indian Capital Markets have undergone a substantial change over the last few years.
The establishment and empowerment of SEBI, screen-based nation-wide trading,
dematerialization and electronic transfer of securities, rolling settlement and derivatives
trading have greatly improved both the regulatory framework and efficiency of trading and
settlement. Recently, nation-wide on-line multi commodity exchanges have also been set-
up there by giving investors a wider range of instruments to invest in. These have been
accompanied by an accelerated growth in trading volumes, with BSE and NSE combined
average daily turnover expanding approximately from Rs. 480 crore to Rs. 60000 crore in
December 2006. India is placed among the mature markets of the world. With over 30
million shareholders, India has the third largest investor base in the world after USA and
Japan. It is being widely proclaimed by the whole world that India will become a skilful
manufacturing hub of the world market and therefore the importance of investment appetite
in India and sustained growth of capital market is eminent.
III. Commodity Exchanges - A promising new development
India Lives in Villages and is predominantly an agrarian economy. In spite of this, until very
recently we did not have world class muti-commodity exchanges. The existing exchanges
were all single commodity exchanges where trading was conducted using the "open-outcry"
system. Realizing the potential, the government issued notifications for withdrawing all
prohibitions and opening up forward trading in all the commodities. The emergence of three
nation-wide commodity exchanges (MCX, NCDEX and NMCE) has increased the awareness
in commodity trading. The volume in these exchanges has increased rapidly since their
inception. Some of the commodities where trading takes place is Gold, Silver, Copper,
Caster seed, Gram (Chana), Soya Oil, sugar, Rubber etc.
Continuous availability of information and easy marketability of the products worldwide the
future of on line commodity market is enormous. Sustained infrastructure development
projects and more prudent ways of hedging the cost of infrastructure through commodity
exchanges are going to be the order of the day.

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:: AFSUHAM & COMPANY at a Glance ::
:: PROLOGUE ::
AFSUHAM & COMPANYis about close collaboration.
We combine individual needs with collective
expertise and dedicated resources. With a
meticulous approach to global trust and corporate
services, the relationship we have with our
professional intermediaries, corporate and private
clients has been at the core of our company’s
evolution since our business began.
Protecting wealth is about structuring and optimizing assets. The only way to achieve
prolonged protection is through successful, long-term partnership. A bespoke trust,
complex fund or capital markets structure requires advanced planning and co-ordinated
management.
So we listen and comprehensively understand each client’s need to
seek clear solutions. Independently owned and with considerable scale
and substance, AFSUHAM & COMPANYhas the resources and
commitment to deliver on its promises

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OUR FOUNDATION ::
AFSUHAM & COMPANYwas in Corporate in 2009 with the vision of providing superior
standards of executive search consultancy focusing on professionalism, speed and ethics to
a wider Corporate spectrum in India and proposed to start its operations in the subcontinent
& overseas. The foundation is on "Value" Systems - "Value" addition to Corporate, Retails
and HNI Individuals. through superior business strategy recruitment practices. All actions
are based on stringent "Values" - integrity, confidentiality & commitment. "True Value" for
money through a holistic consultative practice. Finally, "Value" for client satisfaction,
predominates our relationship criteria.
MISSION
OUR MISSION IS TO BE TRUSTED STRATEGIZERS AND FINANCIERS TO
OUR CLIENTS AND HELP THEM IN:
 Achieve their BIG vision and strategic objectives
 End-to-end solution for identifying growth avenues (organic & inorganic)
 Providing requisite structure advice and financial services requirements.
 Complete financial care driven by the core values of diligence and transparency.
 Assist them in complex and high value transaction or litigation
 Rescue them from crisis
In performing our mission we seek to experience the joy of changing the world around us —
for the better.

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We do this by our thought leadership, academics, research, advocacy, creativity,
technology, and organizational behavior and by better understanding the legal, regulatory
and political environment and industries in which we and our clients operate.
VISION
“AFSUHAM’s Vision is to evolve into a Strong, Sound and Globally competitive Strategizers
and Financiers Maestro, providing Integrated Services to Customers from all segments,
Leveraging on Technology and Human Resources adopting the Best Accounting and Ethical
Practices and Fulfilling Corporate and Social Responsibilities towards all Stakeholders.”
TO BE DISTINCTLY DIFFERENT, A ROLE MODEL, AND A 'DREAM FIRM' FOR
PROFESSIONAL FIRMS — GLOBALLY
 To be a Nano* firm - stay small, think big, do big:
 Where clients take pride in engaging us
 Where members receive best rewards
 Which upholds the nobility of the legal profession
 Which commands respect of its competitors
 To be a joyous and happy home for professionals
*One Nano meter is one billionth or 109 of a meter: to put that scale in another context,
the comparative size of a nanometer to a meter is the same as that of a marble to the size
of the earth.
Brand Essence
Core brand essence is Diligence and AFSUHAM CORPORATE is driven by ethical and dynamic
processes for wealth creation.
Values:
 Innovation is our trademark
 The Spirit of Conquest is our growth engine
 Performance is the key to our continued success
 Respect is the basis of all our relationships
 Trust is the foundation of our Management
 Simplicity is our know how

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WHO WE ARE ::
AFSUHAM Corporate Strategizers & Financiers, an innovator in corporate strategy, advisory,
consultancy and financial services, serves the financial needs of corporations, institutional
clients and MSME Business Entrepreneurs. We function as a boutique investment banker
with strong focus on middle-market companies. We specialize in setting the best roadmaps
to achieve desired objectives through end-to-end solution for identifying growth avenues
(organic & inorganic) and providing requisite structure advice and financial services
requirements. Our core strength lies in correctly positioning the company in the financial
market place, suggesting the best financial structure, valuation of enterprises/businesses
and completing the entire process smoothly with our strong co-ordination with regulatory
authorities.
We have young, dynamic and aggressive team with requisite experience & expertise in
providing corporate strategists, high quality structure and business modeling, helping in
corporate debt and equity finance and valuation to private as well as publicly traded
companies, who try to enter into the shoes of clients and understand the need & situation
from their perspective while framing and implementing the strategies.
Now you can focus on your core business while leaving your financial worries to us. Why
waste time worrying about arrangement of finances when professional help is just a phone
call away @9909341441? Here is a brief description of our products includes , Our team
studies the options available, then sources the most beneficial route for our clients enabling
us to deliver cost competitive structural solutions.

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We at the AFSUHAM Corporate Strategizers & Financier have a shared vision of India and the
wanted to caste opportunities for an Indian financial services company in the Indian and global
arena. At a time, when India is throwing up investment avenues in newer sectors and projects,
there is a critical need to provide specialized advisory services to the Indian Corporate Sector in
their efforts towards Industrial Advancement. AFSUHAM Corporate with its team of seasoned
professionals and rich experience in the financial sector is uniquely positioned to fulfill this
need. As a catalyst of Industrial growth, AFSUHAM Corporate provides the following Advisory
Services:
 Corporate & Executive Spectrum
 Whole Sale Financial Spectrum
 Private Clients & Family Advisory Spectrum
The key services offered by our experience and expertise team for Corporate, Executive and
Wholesale Spectrum includes…
EQUITY CAPITAL MARKETS
|| IPOs | SME Listing | Direct Listing | QIP and Preferential Allotment |
FCCBs/ADRs/GDRs | ITP | Underwriting etc… ||
As part of Stepping Stone in the capital market services, AFSUHAM Shall be prominent in
managing Initial Public Offers, Rights Issues, Follow-on Offers, Qualified Institutional
Placements and Preferential Placements to institutional and strategic investors for MSME of
India. Our expertise in due diligence, structuring, pricing and distribution combined with
independent, unbiased and objective recommendation has set us apart from the competition.
Our expertise lies in tailoring an appropriate structure for raising funds for the client and
executing it in the best possible way. We advise companies on the best mix for accessing
capital markets to achieve their objective of growth and building shareholder value.
CORPORATE FINANCE & VALUATIONS
|| Project Finance | Fund Based Bank Finance : CC/OD,TL, ML | Non Fund Based
Bank Finance : LC, PCFC, BG | Syndication | Bill Discounting & Factoring | FCTL |
Syndication | Structured Finance | Restructuring Advice | Venture Capital / Private
Equity | Valuation and Financial Modeling ||
Our financial advice, integrated approach and independent view have always been focused at
wealth Creation for our clients. The expertise to assess a business plan, identify the risks
associated and finally recommend an optimal structure and financing model, unique to the
client gives us the winning edge.
Syndication of long-term debt, securitization, trade finance, credit enhancements and external
commercial borrowings, are a few services AFSUHAM is adept at. Our network with PE Funds
and a good understanding of their needs enables us to structure, negotiate and execute
transactions resulting in a win-win situation for both, the client and the investor.

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Our Core Competency AFS Advantage ::
Building Business Partnerships
We believe in building long-term
relationships. Lasting association is directly
proportional to client satisfaction rate. We
listen, we lead and we communicate with
honesty and integrity.
Broad Reach
We have an extended web of experts from
various domains like law, marketing,
economics which we draw upon from time-
to-time, in order to effectively meet the
specific requirements of clients' assignments.
Diversified Clientele
Our broad and varied clientele spans several industries. Some of them are in the Fortune
500 list. Our rich experience, in diversified industries, helps us offer our clients practical
solutions for their specific business needs.
Organized Approach
The working of the entire firm is webbed through efficient communication, documentation,
written systems and procedures along with a yearly calendar of meetings and training
schedules.
Our Strengths
A Cut Above the Rest
Value for Money No-compromise quality service, and we are cost effective!
Drive to Deliver Being 10 years young, we are optimistic enthusiasts with a
drive to give better service everyday.
Realistic Assessment We take a hard look at our capacity and resources prior
to accepting an assignment. When we take on the job, we know we can deliver
the goods
Full Responsibility Once we accept the assignment we shoulder the
responsibility with complete dedication.
Total Transparency We are entirely transparent: our associates as well as our
outsourced specialists deal directly with our clients

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Methodology
"3 Rings" form the bulls eye
We work through an approach which has been coined a name - “3 Rings”. It is
our time-tested methodology.
The core team (Ring 1) decides the objectives, lays out
the plan of action and defines the key skills required. The
prerequisite information and database is gathered and
then the team for the project is formulated from within
the organization and, when required, from our
widespread network of associates. (thus Ring 2 and 3
are put in place).
Thereafter, the entire assignment is carried out by the
combined team of internal resources, long-term
associates and specialists and outside resources under
the guidance of Ring 1. Ring 1’s job doesn’t end at giving
directions. It takes care of the day-to-day execution till
the completion of the project
Leadership
Our directors are highly qualified professionals
and reputed experts in their respective domains
who have many years of experience in the arena
of advisory and consulting.
Dr. Haji Shabbirahmed Kadari
An H’ble and Respected Aal-E-Rasul (S.A.W.) and
Aulad-e-Ali (R.A.) Family Physician by profession
and the chief motivator of business of the group.
Hafiz Mohammed Akaram Sahab
His Excellencies and Nayab-E-Rasul (S.A.W.) and
Hafiz-E-Quran Sharif and Imam of Sadar Jama
Masjid and the chief Ruhani Faijayab of the
business of the group.
Sarfarazahmed Mohammedabbas Munshi
Has over 12 Plus years of professional experience in the area of Banking, Broking, Business
Strategy, Business Processes, Acquisition and Joint Ventures, Partner Evaluation, Strategic
Planning and Fund Raising (debt and private placement of equity). Being the Khuddam and
Gulam of Ahle- Bayt is the conceptual Initiator and Chief Strategist of business of the
group.

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MESSAGE FROM MD’s DESK ::
Welcome to the India of today. India has made remarkable progress during the last 60
years and continues to be one of the fastest growing economies in the world. You are
therefore privileged to be starting your career in an economy that is well placed to deliver
numerous growth opportunities
What differentiates us from the rest of the world is that the high growth in the last decade
has been primarily led by our human resources and knowledge capital. Our domestic
markets, demographic advantage, large and skilled working population, high savings rate
and continued investments in infrastructure building will support demand in the long term
even in the face of any adverse global developments.
Indian businesses today are much more efficient in terms of processes, quality and
financing than they were even a decade earlier. It is indeed a matter of pride that many
Indian companies have emerged as important global players and have developed the
ability to drive innovation and change the dynamics of the existing market place.
We at the AFSUHAM Corporate have a shared vision of India and the wanted to caste
opportunities for an Indian financial services company in the Indian and global arena. At a
time, when India is throwing up investment avenues in newer sectors and projects, there
is a critical need to provide specialized advisory services to the Indian Corporate Sector in
their efforts towards Industrial Advancement. AFSUHAM Corporate with its team of
seasoned professionals and rich experience in the financial sector is uniquely positioned to
fulfill this need. As a catalyst of Industrial growth, AFSUHAM Corporate provides the
following Advisory Services:
 Corporate & Executive Spectrum
 Whole Sale Financial Spectrum
 Private Clients & Family Advisory Spectrum
There is no doubt in my mind that India today is at the cusp of a paradigm change in its
position in the world. We must act decisively to capture this opportunity. What we need
now are corporate leaders who can think differently, act without fear, shape organizations
and create opportunities where none existed earlier. The young India of today is the
product of a new millennium. You need to think and act differently from the generation
before yours. It is under your leadership that India will achieve her rightful place in the
world. Great leadership emanates from the ability to dream. Nothing is impossible if you
believe in your abilities and work to realize your dream. My best wishes to all of you.

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CORPORATE GOVERNANCE ::
At AFSUHAM Corporate Strategizers & Financiers, we consider your reputation,
confidentiality and our esteemed status of paramount importance. This is why we design
and deliver our services on a foundation of best-in-class compliance procedures and
established internationally recognized jurisdictional regulation. AFSUHAM Corporate
Management continues to strive for excellence in good governance and responsible
management practices, benchmarking with best of global companies.
AFSUHAM CORPORATE has been practicing corporate governance principles much before it
became mandatory. Your company believes that for a company to be successful it must
maintain global standards of corporate conduct towards its stakeholders. The company
believes that it is rewarding to be better managed and governed and to identify its
activities with national interest. To that end, your company has always focused on good
corporate governance which is the key driver of sustainable corporate growth and long
term value creation.
Your company views corporate governance in its widest sense almost like a trusteeship, a
philosophy to be progressed, a value to be imbibed and an ideology to be ingrained into
the corporate culture.
It is not merely compliance and simply a matter of creating checks and balances; it is an
ongoing measure of superior delivery of company’s objectives with a view to translate
opportunities into reality. It involves leveraging its resources and aligning its activities to
national need, shareholders benefit and employee growth, thereby delighting all its
stakeholders, while minimizing the risks. The primary objective is to create and adhere to
a corporate culture of conscience and consciousness, transparency and openness, fairness,
accountability, propriety, equity, sustainable value creation, ethical practices and to
develop capabilities and identify opportunities that best serve the goal of value creation,
thereby creating an outperforming organization.
Corporate Social Responsibility::
Adding meaning to our development,
AFSUHAM Corporate and its employees are
committed – everyday – to providing the
future generations with a world that is pleasant
place to live in. Leading the fight against
disease and sexual tourism involving children,
supporting local development, promoting
healthy eating habits to combat obesity,
protecting water resources, effectively
managing energy and waste and raising
awareness of biodiversity issues…. AFSUHAM
Corporate is active on all these fronts. With
determination and passion.
To consolidate its social and environmental projects, AFSUHAM Corporate launches the
Earth Guest program with the motto: "As guests of the earth, we welcome the world".

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:: PRODUCTS & SERVICES SPECTRUM ::
Corporate and Executive Spectrum
Structured Finance & Fund Raising
Corporate Advisory & Regulatory Consultancy
Restructuring Advisory Service
Accounting, Taxation & Compliance Services
Contact Us
Wholesale Financial Spectrum
Investment Banking
a). Merchant Banking
b). Transaction Advisory
Exim Spectrum
Forex Spectrum
Infrastructure Advisory
Financial Syndication
Global Services
Other Services
Private Clients and Family Advisory Spectrum
Home Loan
Loan Against Properties
Personal Loan
Personal Financial Services
Insurance Solutions
Wealth & Portfolio Management
Research Advisory
Contact Us

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:: Corporate and Executive Spectrum ::
At AFSUHAM Corporate Strategizers & Financiers, we value Corporate
and Executive business relationship. And it’s our endeavors to
strengthen this bond further. Considering this end in mind we present
Priority Corporate Services for establishing, Organizing and
Corporations in an unparalleled choice of jurisdictions. Our Services
featured with full Corporate domiciliary and management services,
Restructuring Advisory & Structure Finance & Fund Raising and
Accounting and Legal support services regardless of your jurisdiction.
Our Corporate and Executive Spectrum provides financial advice,
integrated approach and independent view have always been focused
at maximizing value for our clients.
The expertise to assess a business plan, identify the risks associated
and finally recommend an optimal structure and financing model,
unique to the client gives us the winning edge.
STRUCTURED FINANCE & FUND RAISING
Capital & Corporate Finance
Commercial Real Estate & Mortgages
Project & Structured Finance
Debt and Capital Market Syndication
CORPORATE ADVISORY & REGULATORY CONSULTANCY
Business Development and Regulatory Advisory Services
Valuations and Fairness Opinions
Financial Restructuring
Strategic Advisory Services
Risk Management Services
Market Intelligence
RESTRUCTURING ADVISORY SERVICES
Profit Enhancement Planning – PEP
Transaction Advisory
Corporate Restructuring
A). Buy/Sell Advisory
B). Mergers, Joint Ventures and Alliances
Assets & Liabilities Management
ACCOUNTING, TAXATION & COMPLIANCE SERVICES
Contact Us

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Structured Finance and Fund Raising :
Capital Market ::
The world over, capital markets are the best indicators of the country's financial and
economic environment. The capital market channelizes the wealth of individuals and
companies into dynamic use.
What does the AFSUHAM Corporate Capital Market Solutions offer?
We offer customers the opportunity to monetize their equity investments (shares, mutual funds,
insurance policies, debt) to raise capital for their personal /business financing needs. The capital
market investments are excellent tools to raise finance for long term purposes. What this means
is that you can take loan against shares/ C8mutual fund units/ insurance policies/ government
and corporate bonds as well. Customers are prompted to take periodic stock of their existing
securities (to assess market price and relative profit) and leverage them accordingly. AFSUHAM
Corporate offers customers and companies several hassle-free financing options to optimally
leverage their securities with quick turnaround time and faster processing.
Product Benefit Product Name
Enables you to take a loan against equity shares. Loan Against Shares
Enables you, as a promoter, to fulfill your finance requirements
by capitalizing on the value of your holdings.
Promoter Funding
Enables you to leverage your existing investments in mutual
funds.
Loan Against Mutual Fund
Units - LAMF
Enables you to leverage your existing life insurance policies. Loan Against Life
Insurance Policies - LAIP
Enables you to invest/leverage/trade in equity shares at a pre-
defined margin
Margin Trade Funding
Designed to enables you to invest/leverage/trade in equity
shares at a pre-defined margin
IPO Financing
Designed to provide Specialized and Customized Solution for
every company and employee.
ESOP Financing

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Corporate Finance :
The Corporate Finance Group deals with SMEs, mid-corporate and large corporate clients and
aims to provide customized financing solutions to meet their working capital and growth finance
needs. We understand that your business depends on efficient utilization of funds and a lot
depends on a well-organised fund flow system to keep your business running. AFSUHAM
Corporate helps you do just that.
Enables timely funds for your business needs SME Loans
Enables you to protect your business against the volatile currency
movement
Treasury Risk Solutions
Enables you to raise short-term and long-term capital for your
growing business.
Structured Finance
Enables you to have a dependable source of working capital to fuel
your business.
Working Capital Demand
Loan
Enables you to get finance in a way that best fits your financial
needs.
Term Loan
Enables you to convert your receivables into cash which in turn
improves liquidity resulting into a healthy and continuous cash flow
for your business.
Supply Chain Financing
Solutions - Invoice
Discounting
Commercial Real Estate & Mortgages
A mortgage represents a loan or lien on commercial or residential property that has to be paid
over a specified period of time. Your property can help you get ready funds to fuel your business
and accelerate growth. Our Mortgage solutions are aimed at providing customized products which
will ease out your worries and drive you closer to your goals.
Enables you to get liquidity against your property without selling it. Loan Against
Property (LAP)
Aimed at providing finance to property owners who have fixed rent
receivables from tenants.
Lease Rental
Discounting (LRD)
Aimed at providing financial assistance to Real Estate developers for
acquisition and construction cost.
Construction
Finance
Aimed at providing financial assistance to purchase commercial property
for business needs.
Commercial
Property Purchase
Loan

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Project & Structured Finance
With a view to capitalize on the opportunities in the infrastructure, core and other emerging
sectors, AFSUHAM Corporate expanded its product suite to set up the project and structured
finance group (PSFG) in the year 2011. Since then PSFG has established itself as a leading lender
offering a wide array of financial solutions to a broad spectrum of clients. Whether it is financing
for Projects or Companies we focus on supporting our clients by tailoring innovative offerings to
match their requirements.
Our offerings in debt are further augmented by a dedicated desk for Debt Capital Markets and
Syndication Services to help investment grade companies raise debt and equity capital from
Banks, Mutual Funds, NBFCs, FIIs, Insurance companies, PE investors etc. In conjunction with
the lending business ,the DCM desk offers synergy to clients by providing them with a one stop
shop for various financing needs.
With a view to fulfill the long term capital expenditure requirements of the
industry, PSFG provides project finance as one of its key offerings. Projects
across a broad spectrum of sectors including infrastructure sectors, core
sectors, manufacturing, hospitality, education and healthcare etc. are
covered. Facilities include financing for both greenfield as well as brownfield
projects
Project Finance
For projects/companies that face additional funding requirements beyond
senior debt and equity, PSFG offers long term mezzanine/subordinate
facilities. Solutions range from pure debt to convertible securities and are
tailored to match client requirements
Mezzanine
Finance
Timely availability of funds is critical for any company/project to succeed.
PSFG realizes the value of time and offers medium/short term facilities to
bridge interim cash requirements of projects/companies. This helps them
maintain the momentum of work prior to liquidity events/financial closure.
Bridge Finance
PSFG helps companies tide over unforeseen/unplanned fund requirements
by offering long/short term loans for general corporate purposes
Corporate Loans
Debt Capital Markets & Syndication:
AFSUHAM's Debt Capital Markets & Syndication (DCMS) team provides companies a holistic
solution to their fund raising plans be it for new project implementation or for general corporate
purposes, through the banking sector or the broader debt markets.
The DCMS team is an important gateway to access the AFSUHAM Corporate’s lending universe
comprising of Project & Structured Finance, Corporate Finance, Commercial Real Estate &
Mortgages, Birla Mutual Fund and Birla Sun Life Insurance.
In conjunction, DCMS also engages with Public and Private Sector Banks, Financial Institutions,
Pension Funds etc. and seeks to align the unique needs of the issuer with the risk reward profile
of variety of investors.

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CORPORATE ADVISORY & REGULATORY CONSULTANCY
A. Business Development and Advisory Services ::
AFSUHAM Corporate Strategizers & Financiers’ Business setup service is a unique package for
Resident and Non Residents and NRI who are interested in commencing their business in India. Our
BSS contains all the support services and guide to client that are required to setup a business in
India. We support start-up ventures at all stages of the business cycle - from identifying appropriate
entry routes to assisting in deal structuring and providing post set up services. Under this we
provide the detailed consulting on the following issues to our client.
India is today a land of business opportunities. It is the perfect destination for new ventures or for
expanding operations. We're right there to help if you want to make the most from the business
opportunities in India and get maximum returns on your investments. Why not just do the planning
for the new venture and leave the execution to us! We provide an array of unique corporate services
in India to make your investment journey smooth and trouble-free. These include:
Business Setup and Corporate Services in India
 Establishing your organization, including company incorporation
 Due diligence services
 Acting as auditors to client organizations in India
 Human resource management services by way of assistance in hiring CEO and staff
Business Consulting Services
 Business planning and consulting, in context to business opportunities in India
 Identifying markets
 Organizing market surveys
 Preparing feasibility reports
Business Representation / Business Management Services
 Managing business activities in India and South Asia on behalf of your organization
 Being an extension of your company for marketing and sourcing of products and services
 Maintaining communication and providing periodic reports for monitoring progress ....read
more*
Business Regulatory Advisory Services
 Legal counseling and services
 Intellectual Property Rights issues (IPR)
 Financial consultancy and services

Phone & Fax: + 91 7926465757 Mobile. : +919909341441
CUSTOM CLEARANCE AND FREIGHT FORWARDING
Entry Strategy: Planning and implementing an appropriate route for investing into India. We
suggest, plan and implement entry strategy for your business by doing a SWOT analysis of the
market/relevant industry and then evaluate alternative entry options.
Location Studies: We conduct location studies by evaluating the relative advantage of different
Indian states, cities and districts, based on well-defined multi-perspective geographic, political and
economic parameters.
Regulatory Approvals: We assist in processing various government clearances for our clients
entering Indian market. We arrange for the complete set of approvals from the ‘Reserve Bank of
India’ (RBI), ‘Secretariat of Industrial Assistance’ (SIA), ‘Foreign Investment Promotion Board’
(FIPB), ‘Registrar of Companies’ (ROC), ‘Foreign Contribution Regulation Authority’ (FCRA) and other
concerned bodies
Representative Office Facility: We organize the office infrastructure and manpower during the 'in
transit period' of a company when it is in the process of setting up office in India.
Recruitment: We provide assistance in recruitment of managerial personnel for the top
management.
CUSTOM CLEARANCE AND FREIGHT FORWARDING
 Custom Duty Solutions2
 Custom Clearances in ports including NOC from the ADC at ports2
 Self Branch Valuation Solutions (SBV)
 Custom Draw Back Solutions 2
 Re-Export Shipping Bill3
 Re-Export of Re-Import
 DEEC Shipping Bill
 Duty DBK Claim & Duty Refund from customs
 Central Excise rebate / refund.
 Obtaining GSP/Certificate of Origin (Govt. Agencies)
 Covering Insurance for Export/Import consignments
 Exports/Imports under SGS supervision and Insurance Survey etc.
 DGFT Clearances3
 Appeals in Customs & related Disputes2
 Narcotic Drug Clearances3
 Hazardous Chemical Clearances
 Procurement of Products for Export Houses
 NOC for Exports

Phone & Fax: + 91 7926465757 Mobile. : +919909341441
Regulatory Services:
For more than a decade, AFSUHAM’s dedicated Regulatory Services practice has been working in
the areas of FDI policy, exchange control regulations, corporate laws and industry sectoral
regulations.
Our team of regulatory professionals, across India, comes with high integrity and technical
capability. Each one of our Regulatory team professionals -
 Specializes in the regulatory framework of an identified industry, keeping ear to the
regulatory ground
 Knows how these regulations can impact your business plan
 Has the ability to pre-empt the future direction of these regulations and the issues arising
thereof
 Has relationships at senior government level to represent the issues/ concerns
 Has sufficient depth to hand-hold in the investment / transaction process
 Is continuingly focused on providing solutions to these regulatory challenges
Organization Challenges:
Whether you are:
 setting up a new business, or
 undertaking a transaction in a regulated sector, or
 trying to cope with frequent changes in the regulatory environment, or
 seeking approvals / licenses
 seeking public policy support
...our network of experienced professionals on regulatory matters can provide complete
handholding assistance.
…our teams of experts can help in managing the regulatory challenges of Your investments/
operations.
Our Services:
We can advise and assist in:
 Regulatory Structuring Services - Structuring advise for transactions/ investments/
business models and capital markets transactions in view of Indian regulatory framework;
Advise on regulatory environment impacting client's business, Mapping of regulatory
processes; review/ drafting of documentation from regulatory standpoint.
 Regulatory Relationships & Advocacy, Approvals , Clarifications, etc. -
Representations before Government authorities and assistance in obtaining regulatory
approvals/ clarifications/ dispensations from various regulatory authorities (including FIPB/
DIPP/RBI/ SEZs/ SEBI/ Central Govt. administrative ministries). Hand-holding assistance in
setting up and closing businesses
 Regulatory Investigations - Regulatory Compliance/ Health Check Review, assistance in
compounding & similar proceedings with various regulators, advice during regulatory
investigations

Phone & Fax: + 91 7926465757 Mobile. : +919909341441
 Regulatory Risk and Public Policy Support - Advise on upcoming/ probable regulations,
investment rules, licensing regime, investment scheme etc, dealing with ambiguity in
current/ new regulations. These services are normally provided under retainership
agreements
 Regulatory Interpretations & Compliance - Advising on regulatory implications of a
particular transaction, business model etc, undertaking specific or turnkey ongoing regulatory
compliances
 Capital Market/ Fund Raising Projects - Assistance in complying with Indian and
Overseas legislation (incl. obtaining approvals) for capital market/ fund raising transactions
in the overseas markets such as FCCBs, ADR/GDRs, overseas listing, private fund raising etc.
DRUG REGULARITY
 Factory Premises & Product Registration for the purpose of Importation of Drugs, Medical
Devices,Raw Material,Cosmetics
 Form 10 or Import Permit
 NOC for Import of Half finished or Raw materials.
 Loan Licnece
 Legalization of Export/Import documents
 Neutral Code Licnece
 Any other Organizational Clearances say Animal Husbandry, Diary Products Etc
 Information Regarding any types of Queries under Drug Rules & Custom Rules2

Phone & Fax: + 91 7926465757 Mobile. : +919909341441
Valuations and Fairness Opinions ::
AFS can provide quality private equity advisory services, Our
fairness opinions for transactions involving public and private
companies in connection with acquisitions, divestitures of
subsidiaries or sales to third parties.
We combine our extensive transaction experience with both
traditional and innovative proprietary models to present a realistic
value perspective on the business valuation methodologies and
Not just the theoretical value but a value that has relevance
under the prevailing market conditions.
Financial Restructuring ::
AFSUHAM provides a full range of private equity advisory
services for companies requiring strategic or financial
reorganizations.
We provide a complete spectrum of restructuring services to a
variety of constituencies including boards of directors,
shareholders or secured and/or unsecured creditors.
Services include recapitalizations, reorganization plan
development, negotiations with creditors, equity and debt
financings, out of court restructurings, bankruptcies and if
necessary, partial or complete sale.
AFS seeks to assist clients in creating liquidity, providing
financial stability for operations while a new financial structure is
put in place, and restoring confidence in the company.
AFS can act as an agent on behalf of clients to access the capital
markets or provide financing and M&A restructuring advisory to
buyers of distressed companies and/or assets.

Phone & Fax: + 91 7926465757 Mobile. : +919909341441
Strategic Advisory Services ::
AFSUHAM provides strategic advisory services to
companies, boards of directors and shareholders seeking
to understand their various alternatives for maximizing
value.
As independent financial advisors, AFS can make
recommendations concerning any viable alternatives for
its clients.
Strategic reviews include an assessment of the situation,
a valuation of the company as a going concern, a debt
capacity analysis and the benchmarking of the
company's current and future performance against a
group of comparable firms.
Risk Management Services ::
Risk assessment means assessment of one’s current and
future regulatory risk profile and impact of new regulations.
We also monitor the effects of developing and
implementing a risk-based compliance control framework
and monitoring programs, Evaluation of new regulations on
business models, Advice and assistance with regulatory
relations and in Meeting regulatory standards and
expectations.
Understanding that minimizing risk is one of the crucial
aspects in the success of Modern-day business operations.
We also analyze & assess Credit Risk Operating Risk
involved in business.
We are also facilitating as a risk manager to Corporate and other entities by offering a
variety of risk management products like
Options
Swaps and Swapations
MIBOR & LIBOR
ADRS & GDRS
Variety of Hedge Products of Derivative and Commodities…
And other aspects of financial management in a multi currency scenario.

Phone & Fax: + 91 7926465757 Mobile. : +919909341441
Market Intelligence ::
We apply effective market strategy that ensures optimal use of corporate resources. We
conduct both primary as well as secondary research, and provide in-depth industry
expertise. By employing reliable tools and techniques of data collection and interpretation,
we provide a comprehensive analysis of the macro-economic environment and the market
scenarios
Research Studies: We conduct comprehensive market surveys or a limited desk research -
structured to client requirements. We undertake complex studies of business trends
including short-term and long-term forecasting, pricing and acquisition studies. These
comprehensive studies also involve macro level analysis of government policies and
business sentiments.
Product Feasibility Studies: We help you identify business opportunities for both
domestic and export markets and evaluate future potential for a product. We also undertake
studies to test a product concept or an idea prior to its market launch.
Socio-Economic Studies: We undertake evaluation of various welfare schemes and
programs in the social sector funded by Government of India as well as foreign donors.
These studies cover a wide range of sectors such as Health, Rural Development, Education,
Drinking Water, etc.
Managing Foreign Business Delegations: We provide a one-stop-solution to all the
requirements of a business delegation, from identifying the specific requirements of each
foreign company, to identifying Indian companies meeting these parameters and facilitating
the one–to–one meetings.
Industry Analysis: We offer an overview of industry
sectors, by providing a detailed analysis of the market
dynamics, major players, distribution strategies and
expected demand-supply scenarios.

Phone & Fax: + 91 7926465757 Mobile. : +919909341441
B. RESTRUCTURING ADVISORY SERVICES ::
Advisory Services to corporate and government clients
comprising financial restructuring, operational restructuring,
cost-structure studies and process analysis & improvement:
Organizational Structural Changes
 Analysis of the Operational Performance.
 Study of the Existing Organizational Structure.
 Study of the Existing Statutes & Rules and Regulations.
 Market Analysis with respect to products.
 Review of the Domestic & International Scenario.
 Valuation of Fixed Assets and Inventory.
 Advising on Formation of New Entity.
 Preparation of relevant Agreements/ Legal Documents.
I) Profit Enhancement Planning - PEP
II) Transaction Advisory
III) Corporate Restructuring
IV) Asset & Liabilities Management

Phone & Fax: + 91 7926465757 Mobile. : +919909341441
Profit Enhancement Planning – PEP ::
For every business the bottom line is to have profits and
growth. Understanding this need we have developed an
approach where in we focus only on improvement of
profitability of our clients. We have a unique approach for
profit enhancement in which we focus on the profit
enhancing factors such as Cost Control and Cost Reduction
technique, Alternative Resource, Productivity Issues,
Identification of Non performing Assets and critical Analyzes
of expenses etc.
It is an effective way to dramatically increase profits,
service, sales and improve overall organization in your
company. This review done not only identifying
opportunities, but also the solutions to those opportunities.
What is PEP?
PEP is a systematic and sensible Approach towards:
> Business Growth.
> Increasing your Profitability.
> Reduction in cost and expenses.
> Increasing Revenue.
> Questioning the need for every Cost and expenses.
> Questioning the productivity of Resources.
> Analyzing alternate resource options.
> Recognizing the Non Performing Assets.
> Improving Liquidity of Business.
Our Approach
> Identifying Grey Areas.
> Collection of Internal Information and details.
> Discussion with the on job people.
> Collection of external Information and documentation and details.
> Verification of the Internal & External Information.
> Analyses of the data and documentation.
> Arriving at a conclusion of analyses and various alternatives.
> Discussion with the management.
> Preparation of suitable action plan.
> Setting up deadlines to execute.
> Follow up of action and Implementation plan.

Phone & Fax: + 91 7926465757 Mobile. : +919909341441
Transaction Advisory ::
Can be challenging and need expert guidance. Our Transactions
Advisory services offer maximum competitive advantage to our
clients.
i. Business Valuation: We play a key role in valuing
businesses, factoring the most optimal valuation routes and in
tune with international trends and methodologies for purpose of
buy-outs and sell-outs.
ii. Contract Structuring: Negotiating and drafting contracts
with vendors, third parties etc. In depth transaction scrutiny,
assistance in negotiations, drafting and vetting agreements. We
help our clients design appropriate financial models and
structure contracts for safe guarding and maximizing the
returns on their investments as well as protecting their fiscal
and contractual rights.
Due Diligence Reviews: We conduct in depth transaction scrutiny on credentials of
companies to highlight any material risk.
Financial Modeling: We forecast the performance of a business, project, or any other form
of financial investment. We co-relate macro-economic, operating, investing, tax, accounting,
and financing variables to predict performance.
Partner Search: We identify potential partners, their strengths and weaknesses, salience of
Indian business houses and family groups, partnership structures and possible acquisitions
and assist through the entire process of negotiations.

Phone & Fax: + 91 7926465757 Mobile. : +919909341441
Corporate Restructuring ::
Divestiture (Sell-side) Advisory Services
 The sale of a company is always a special and frequently a unique situation for owners.
 We ensure the sale process proceeds in a timely and professional manner, enabling
management to remain focused on running the business.
 Success is defined by the individual interests of our clients, which may range from maximizing
the selling price or ensuring the future existence of the company.
Acquisition (Buy-Side) Advisory Services
 We also represent corporate and private investors in acquiring businesses
 AFS can help in identifying appropriate domestic and cross-border targets
 Our research coverage allows us to rapidly identify and introduce acquisition targets across
several industries and geographies.
 AFS supports clients through the entire acquisition process
 Specific support includes development of growth strategy, formulation of acquisition criteria,
target identification & evaluation, due diligence, structuring, negotiation, and arranging
financing.
 AFS can provide unbiased advice regarding sales, divestitures, mergers, or acquisitions.
 AFS can represent family held businesses, private and public companies, private equity firms,
and multinationals in a wide range of industries both as Sell-Side and Buy-Side advisor
 We provide clients with senior-level attention throughout all phases of the transaction process
 Buying and selling a privately owned company is a complex process requiring extensive
experience and knowledge in the areas of finance, accounting, tax, marketing, negotiation,
structuring and business operations.
 AFS coordinates the efforts of business owners, investors and other advisors in a timely and
efficient manner.
M&A - The Sale Process
 The steps involved in a private sale are intended to contribute to a transparent process and to
maximize the sales price. A typical sell-side assignment involves four phases
 The Decision - During preliminary discussions prior to its engagement, AFS works closely with
the prospective client to bring focus and objectivity to the decision of whether to sell.
Mergers & Acquisitions Advisory
 AFS can provide unbiased advice regarding sales,
divestitures, mergers, or acquisitions.
 AFS can represent family held businesses, private and public
companies, private equity firms, and multinationals in a wide
range of industries both as Sell-Side and Buy-Side
 We provide clients with senior-level attention throughout all
phases of the transaction process
 Buying and selling a privately owned company is a complex
process requiring extensive experience and knowledge in the
areas of finance, accounting, tax, marketing, negotiation,
structuring and business operations.
 AFS coordinates the efforts of business owners, investors and
other advisors in a timely and efficient manner.

Phone & Fax: + 91 7926465757 Mobile. : +919909341441
 Structuring and Due Diligence - AFS's professionals bring all their expertise to successfully
complete this stage, which includes:
o Maximizing the value of the business
o Valuation of the business
o Structuring of the transaction
o Preparation of all M&A documents
Marketing - AFS implements a carefully planned marketing strategy and prepares a confidential
information memorandum describing the client's business and highlighting the strengths of the
company. Drawing on its extensive network and proprietary database, AFS prepares a well-
researched list of potential acquirers that includes strategic and financial buyers, foreign
corporations, and private investment groups.
This stage includes:
 Developing a confidential offering memorandum
 Identification and selection of potential buyers
 Contacting potential buyers and qualification of their interest
Negotiation and Closing - After the selection of the most attractive buyer, a preliminary letter of
intent is negotiated and formalized into a definitive agreement. AFS plays a critical role during final
negotiations and buyer due diligence.
Asset & Liabilities Management ::
Our Asset & Liabilities Management division provides a flexible
range of solutions designed to meet the requirements of different
types of investor. We provides
 Conducting the SWOT Analysis and based on the same, to
prepare an appropriate package.
 Assessment & Valuation of assets.
 Valuation of company as a going concern.
 Suggesting measures to enhance sale value.
 Financial restructuring, if any.
 Preparation of Information Memorandum.

Phone & Fax: + 91 7926465757 Mobile. : +919909341441
C. Structured Finance & Fund Raising ::
Leveraging on our industry expertise, we offer a spectrum of
consultancy and other services related to the finance aspect
of client's business. All our services are targeted towards
assisting and guiding our clients through their difficult
financial time. In case of loans, we do transaction in both
Indian as well as international currencies. We also suggest
our clients for their company's takeover or bankruptcy.
Hence, with our services, clients are able to concentrate on
the core marketing aspect of their business, leaving their
financial worries to us. The wide gamut of our services is as
follows:
I) Business Loans & Advances
II) Structured & Project Financing
III) Private Placement of Debt & Equity
IV) Internal Credit Rating

Phone & Fax: + 91 7926465757 Mobile. : +919909341441
Business Loans & Advances ::
AFSUHAM Corporate offers loans for all your needs with the
Strategic Alliance with various Financial Institutions, Banks,
Money Lenders etc.. Corporate/ Business Banking Products like
Cash Credit, Term Loan, Mortgage Loan, Over Drafts etc…
business purpose loans. The various kinds of our offering are….
SME loans :As businesses grow, so do their needs. Whether it
is for new equipment or inventory acquisition, new marketing
efforts or pure working capital needs, SME Loans from various
Financial Institutions, Banks that can provide the money your
company needs to thrive.
Commercial Vehicle Loans: Transportation is an essential part of any business and its
growth, hence now with AFSUHAM Corporate Consumer Finance you can avail Commercial
Vehicle loans for both new and used three-wheeler, multi utility vehicle, light and heavy
commercial vehicles and high end cranes which includes LCV's, Tractor Trailers, Buses etc.
Construction Equipment finance: India is growing at a fast pace, to develop it's
infrastructure with the same pace AFSUHAM Corporate Consumer Finance offers loans for
purchase of new and used Construction Equipments and all earth moving machinery which
includes JCB, Excavators, Backhoe/wheel Loaders etc.
Loan against Property : You may be a Manufacturer, a Wholesaler, a Retailer, or an Exporter
/ Importer or a Self Employed Professional; AFSUHAM Corporate Consumer Finance offers the
best and hassle free way to en-cash the value of your Residential or Commercial property to
finance your personal or business requirements.
The AFSUHAM CORPORATE Edge
1. Tailor made solutions to meet your requirement
2. Quick & hassle free services
3. Easy documentation
4. Competitive rates of Interest
Providing quality Corporate management and administration services from the most important
capital markets.

Phone & Fax: + 91 7926465757 Mobile. : +919909341441
Structured & Project Financing ::
Structured finance consultancy engaged in providing structured
financing services and project financing services to our clients. We
draft Project reports as per the banking and financial institution
norms on the basis of analyzed previous data and information
provided by the client
 AFS Specializes in Arranging Equity and Limited/Non-Recourse Debt
 For newly created (“Greenfield”) or operating projects.
 Enables capital providers to focus on the project's future cash flows as repayment
instead of others such as bank, corporate or personal guarantees.
 Projects are analyzed in depth to determine what layers of debt and equity financing
may be provided and how the credit and equity markets may be best utilized for the
needs of a particular client.
 AFS creates the needed bridge between its clients and domestic & international financing
sources to facilitate execution of projects.
 Projects are structured in streamlined manner in order to bring in optimal capital sources
based on
o Type and the size of project
o Industry, Cash flow profile
o Tenor, securities, collateral, guarantees, and equity levels
 Extensive network in project financing arena with access to major engineering,
procurement and construction (EPC) firms, export credit agencies (ECAs), equipment
financing/leasing companies, and commercial and development banks.
Typical Project Structure (Example of an Independent Power Producer)

Phone & Fax: + 91 7926465757 Mobile. : +919909341441
Private Placement of Debt & Equity ::
Capital Needs
 To finance working capital and drive organic growth
 Fund an acquisition strategy
 Provide liquidity to shareholders and/or early investors
 Stabilize the capital structure (retirement of debt), and
finance Greenfield or operating projects
Knowledge of Capital Mkts
 AFS principals have knowledge of and access to the
investor universe appropriate for any situation and
needs, whether it is equity or debt financing
(subordinated, mezzanine, or senior debt).
Investor Network
 Private investors
 Institutional investors (corporations, pension funds and
insurance companies)
 Venture capital and private equity funds
Internal Credit rating ::
Internal Credit rating assesses the credit worthiness of an
individual/corporation. It is an evaluation made of a borrower
overall credit history. Internal credit rating is calculated from
financial history and current assets and liabilities. Typically, a
credit rating tells a lender or investor the probability of the
subject being able to pay back a loan.

Phone & Fax: + 91 7926465757 Mobile. : +919909341441
ACCOUNTING, TAXATION & COMPLIANCE SERVICES ::
Accounting: We review, compile and maintain accounting systems which meet Indian statutory
as well as managements’ internal reporting requirements
Payroll: We review, prepare and maintain employee payrolls
Internal Control Reviews: We conduct reviews in order to provide assurance to the
management on the error free running of the business systems by evaluating existing controls and
suggesting improvements.
SOX, JSOX: We assess the effectiveness of internal financial reporting controls, corporate
disclosures, compliance oversight, controls monitoring and the practice of public accounting and
provide a dedicated assistance on SOX, JSOX related projects.
IFRS: We provide assistance in integrating internationally recognized financial standards with
the financial statements as presented in India.
US GAAP: We can assist you in understanding the differences in and implications of US and
Indian GAAP, and advice on integration of the two.
Secretarial: We advice and assist in maintaining all statutory records as specified under the
Indian company law.
ACCOUNTING ::
Our team is proficient in generally accepted accounting principles
(GAAP) and provide complete accounting back office services for the
clients.
It provides monthly, quarterly and annual financial information for
the clients. These returns can be submitted to regulators or be used
internally by the management for decision-making.
Regulatory environment in India is somewhat complex, demanding
strict adherence. Our work programs are tailor made to client
requirements and teams trained to ensure timely deliverables.

Phone & Fax: + 91 7926465757 Mobile. : +919909341441
Taxation ::
Besides domestic taxation, we specialize in cross border tax issues, including interpretation of
tax treaties, transfer pricing regulation, etc.
Planning and Advisory : Tax planning for minimizing the overall tax burden, re-structuring
of business viz family settlement, change in ownership / shareholding pattern etc.
International Taxation: Is specialized advise on the international aspects of tax laws and
international tax treaties. We have the expertise in international taxation and in handling
transnational company’s affairs.
Transfer Pricing: We devise the appropriate transfer pricing strategy balancing opportunity
and risk management, weighing effective tax-rate optimizations against fiscal-authority
challenges and the costs of compliance.
Expatriate Taxation: We specialize in expatriate tax matters, right from planning
a compensation package and providing legal framework to the filing of the expatriate
employee tax return.
Indirect Taxation: We provide advisory services to our clients in the field of indirect taxes
specifically sales tax, works contract tax and service tax.
Representations: We represent our clients before tax and appellate authorities. We also
assist in obtaining lowered 'Tax Withholding Applications', 'No Objection' certificates and
Income tax clearance certificates.
Contact Us: Corporate and Executive Spectrum ::
For any queries relating to Corporate and Executive Spectrum Products
and Services, please email us at md.ceo@afsuhamcorporate.com
or
Contact us at:
To,
Director – Corporate & Executive Spectrum
AFSUHAM & COMPANY
405, Swapneel V, Commerce Six Circle, Navrangpura, Ahmedabad,
380009, Gujarat, India.
Phone & Fax : +(91)-(79)-26465757 Mobile: +(91)-9909341441

Phone & Fax: + 91 7926465757 Mobile. : +919909341441
:: Wholesale Financial Spectrum ::
Wholesale Financial Spectrum
I Investment Banking
a). Merchant Banking
b). Transaction Advisory
II Exim Spectrum
III Forex Spectrum
IV Infrastructure Advisory
V Financial Syndication
VI Global Services
VII Other Services
VIII Contact Us

Phone & Fax: + 91 7926465757 Mobile. : +919909341441
I. Investment Banking ::
Our Investment Banking business offers merchant
banking, transaction advisory and corporate finance
servicing the Corporate, Entrepreneurs and Investors.
Supported by a dynamic team of professionals with
proven track record, our Investment Banking division is
backed by in-depth understanding of the regulatory
systems. With our expertise, we create customized
capital structures that are aligned to the customers,
business plan and stakeholder objectives.
Through its diligent processes in Investment Banking, AFSUHAM Corporate wishes to
partner with the midcaps, be it for Transaction Advisory services, Private Equity placements,
Debt Syndication or even entering the Primary Market, ECB, FCCB, GDR/ADR, etc.
AFS Corporate's Investment Banking is a one-stop shop for all these services.
At AFS Corporate, our constant Endeavour is to forge strong relationships and our
innovation and uncompromising ethical standards that have enabled us to develop global
distribution & execution capabilities.
A). Merchant Banking ::
At AFS Corporate, we are having Strategic Alliance with leading Merchant Bankers of
India, Our associates having issues ranging from Rs.1 Crore to Rs.1500 Crores,
involving various types of industries, banks, statutory Bodies etc. and have an edge in
handling Private Placement issues – both retail & HNIs.
SPECTRUM OF SERVICES ::
o Equity Issue
(Public/Rights)Management
o Debt Issue Management
o Private Placements
o Project Appraisals
o Monitoring Agency Assignments
o IPO Funding
o Security Trustee Services
o Agriculture Consultancy Services
o Corporate Advisory Services
o Mergers and Acquisitions
o Buy Back Assignments
o Share Valuations
o Syndication

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ISSUE MANAGEMENT SERVICES
 Project Appraisal
 Capital structuring
 Preparation of offer document
 Tie Ups (placement)
 Formalities with SEBI / Stock Exchange / ROC etc.,
 Underwriting
 Promotion /Marketing of Issues
 Collecting Banker / Banker to an issue
 Post Issue Management
 Refund Bankers
 Handling of Dividend Warrant/Interest Warrant Payments
 Debenture Trusteeship
MONITORING AGENCY FOR PUBLIC ISSUES
As per the SEBI (Disclosure & Investor Protection) Guidelines, 2000, in case of issues
exceeding Rs.500 crore, the issuer shall make arrangements for the use of proceeds of
the issue to be monitored by one of the financial institutions.
AFSUHAM CORPORATE offers its services as Monitoring Agency for the same:
i. Carrying out of Post-Issue due diligence;
ii. Ascertaining whether the utilization of issue funds has been made for the
purposes and in a manner as envisaged by the Offer Document;
iii. Preparation of Monitoring Report as per the format specified at Schedule-XIX of
the above guidelines;
iv. Submission of the report to the SEBI on a half-yearly basis, till the completion of
project, for the purposes of record.
OUR MARKETING EDGE / PRODUCTS TO RETAIL INVESTORS:
We constantly update the list of Potential Investors - Institutions, Provident, Pension &
Gratuity Funds, High Net Worth Individuals and others and continuously assess their
investment appetites and help issuers in effective marketing of the products.

Phone & Fax: + 91 7926465757 Mobile. : +919909341441
B). Transaction Advisory ::
Can be challenging and need
expert guidance. Our
Transactions Advisory
services offer maximum
competitive advantage to our
clients
I). Business Valuation: We
play a key role in valuing
businesses, factoring the
most optimal valuation routes
and in tune with international
trends and methodologies for
purpose of buy-outs and sell-
outs.
II). Contract Structuring: Negotiating and drafting contracts with vendors, third
parties etc. In depth transaction scrutiny, assistance in negotiations, drafting and
vetting agreements. We help our clients design appropriate financial models and
structure contracts for safe guarding and maximizing the returns on their investments
as well as protecting their fiscal and contractual rights..
Due Diligence Reviews: We conduct in depth transaction scrutiny on credentials of
companies to highlight any material risk.
Financial Modeling: We forecast the performance of a business, project, or any other
form of financial investment. We co-relate macro-economic, operating, investing, tax,
accounting, and financing variables to predict performance.
Partner Search: We identify potential partners, their strengths and weaknesses,
salience of Indian business houses and family groups, partnership structures and
possible acquisitions and assist through the entire process of negotiations.

Phone & Fax: + 91 7926465757 Mobile. : +919909341441
III. Exim Spectrum ::
We provide advisory services and hedging strategies to
importers and physical traders of all metals. Our services
include the metal advisory as well as the Foreign Exchange
advisory. We also advise our clients when and where to
hedge there physical stocks.
Export / Import Credit ::
We offer:
o Packing Credit in INR & Foeign Exchanget
o Post Shipment Credit in INR & Foreign Exchange
o Import L/C Limit in INR.
Packing credit limit (PCL) and Letter of Credit (L/C) is an instrument and facility
arranged in terms of working capital for exporters, importers, manufacturers, real
estate, software and hardware developers.
IV. Foreign Exchange Spectrum ::
Exporters and importers are exposed to foreign
exchange rate risk as well as interest rate risk. Between
March 2007 and October 2007 US – Dollar Indian rupee
gained from 43.60 to 39.20. The reverse happened
between February, 2008 to September 2008 where the
US dollar – Indian rupee depreciated from 39.70 to
45.70. Currency risk is needed for anyone who has an
exposure to international markets (not just exporters
and importers). The main motive of hedging is not profit
motive but to ensure that currency fluctuations does not
erode normal margin of profit.

Phone & Fax: + 91 7926465757 Mobile. : +919909341441
V Infrastructure Advisory ::
AFSUHAM CORPORATE offers a range of services to the Infrastructure
Sector, with specific emphasis on roads, ports, power and urban
infrastructure. Total solutions catering to the specific needs of clients,
starting from the stage of investment identification to financial closure
are provided.
The services provided in the Infrastructure Sector include:
 Facilitation of Credit Documentation.
 Due Diligence.
 Agreements & Document Review/Advice.
 Pre-Investment Review.
 Project Conceptualization and Feasibility Studies.
 Risk Allocation, Assessment & Reasonableness of Cost.
 Advise on Financing Options – Sources, Cost & Risk.
 Financial Analysis & Modeling – Scenario Analysis.
 Potential JV/Partner Profiling.
 Negotiating Support for Equity Buy In.
 Project Evaluation.
 Credit Syndication – Domestic & Overseas.
 Arranging Deferred Payment Guarantee, ECB.
 Placement of debt & equity.
VI. Financial Syndication Spectrum ::
Leveraging on our vast experience, we are engaged in providing a wide range of Financial
Syndication services to the Corporates and Executive Clients. We offer Financial Syndication
Services for External Commercial Borrowings (ECB), Debt Syndication, Foreign Direct Investment
(FDI), Venture Capital (VC), Private Equity (PE) and many others. These are handled by our
team of experienced professionals who are fully aware of all the legalities and norms of the
finance industry. Further, the gained process expertise also helps us in meeting the demands for
preparation of project reports and assessing internal credit ratings. The tie-ups maintained with
leading banks and financial institutions also allow us to meet the demands of arranging finance
for Corporate, Businessmen, Traders and Exporters. Our network with Funds and a good
understanding of their needs enables us to structure, negotiate and execute transactions
resulting in a win-win situation for both, the client and the investor.
 New value added fee based service of the AFS for Corporate and Executive Clients.
 Supported by a pool of experienced professionals with Engineering and Finance background.
 Strong underwriting capabilities of the AFS Corporate.
 The services shall be either on “Best Efforts” basis or on “Underwriting” basis.

Phone & Fax: + 91 7926465757 Mobile. : +919909341441
 Direct participation in projects syndicated.
 An end to end project finance solution provider.
 Reasonable fee structure.
Benefits for Corporate:
 Complete menu of financing options.
 Borrowers can access from a diverse group of financial institutions for funding .
 Funds can be raised at competitive price.
 Flexibility in structuring & pricing.
 Options such as multi currency options, risk management techniques etc.
 Save the time and efforts of approaching / negotiating with individual banks for sanction.
Comprehensive overview of Equity /Debt markets.

Phone & Fax: + 91 7926465757 Mobile. : +919909341441
A). External Commercial Borrowing:
External Commercial Borrowings (ECB) includes bank loans, suppliers' and buyers'
credits, fixed and floating rate bonds (without convertibility) and borrowings from private
sector windows of multilateral Financial Institutions such as International Finance
Corporation. Euro-issues include Euro-convertible bonds and GDR.
E.C.B. Funding
We can arrange DEBT FUND in Foreign Currencies / Indian Rupees at very attractive rate
through External Commercial Borrowing route, as per the E.C.B. guideline.
Services provided by us are:
Arrangement of fund
Clearance through RBI/ FIPB
B). Debt Syndication:
Debt syndication for expansion plans is an arrangement made between two or more banks
and financial institutions. Debt syndication provides the borrower a credit facility using
common debt documents.
C). Debt Swapping:
Debt swapping, at lower rate of interest is available to the companies who are already
availing an existing facility i.e. term loan or C.C. limit from a Banks and Financial
institution, but at a higher rate of interest. We arrange Debt swapping facility at a lower
rate of interest for our clients. Apart from that we also enhance the existing limits on the
same collateral, if its' market value is more than the previous assessment rates
D). Foreign Direct Investment:
Foreign Direct Investment (FDI) is defined as a company from one country making a
physical investment into building a company in another country. It is the establishment of
an enterprise by a foreigner. The Foreign Direct Investment (FDI) relationship consists of a
parent enterprise and a foreign affiliate which together form a multinational corporation
(MNC).
E). Private Equity:
Private equity (PE) is an asset class consisting of equity securities in operating companies
that are not publicly traded on a stock exchange. Investments in private equity most often
involve either an investment of capital into an operating company or the acquisition of an
operating company. Capital for private equity is raised primarily from institutional investors.
There is a wide array of types and styles of private equity and the term private equity has
different connotations in different countries.
F). Venture Capital
Venture capital (VC) is a broad subcategory of private equity that refers to equity
investments made, typically in less mature companies, for the launch, early development,
or expansion of a business. Venture capital, investment is most often found in the
application of new technology, new marketing concepts and new products that have yet to
be proven.

Phone & Fax: + 91 7926465757 Mobile. : +919909341441
VIII Other Services ::
Corporate rehabilitation
In critical situation we guide you with assessment of your
business, diagnosis of the problems and provide
immediate stabilizing measures to avert the crisis. Our
objective is to initiate an operational / financial re-
organization and to conceptualize a restructured surviving
entity in order to ensure business continuity.
Employees Stock Option Scheme (ESOPs)
Employees Stock Option scheme is an effective financial engineering tool for the benefit of
not only employees’ financial betterments but also for the company’s financial planning and
funding requirements we shall guide you for optimum utilization of this wonderful financial
management tool.
 Corporate Governance
 Receivables / Payable Management
 Cash Flow Management
 Management Information System (MIS)
 Leasing Services
 Offshore Services
 Tax Preparation Services
 Financial Management Services
 Assurance Services
 Merchandising Services
Contact Us: Wholesale Financial Spectrum ::
For any queries relating to Wholesale Financial Spectrum Products and Services,
please email us at md.ceo@afsuhamcorporate.com
or
Contact us at:
To,
Director – Wholesale Financial Spectrum
AFSUHAM & COMPANY
405, Swapneel V, Commerce Six Circle, Navrangpura, Ahmedabad, 380009,
Gujarat, India.
Phone & Fax : +(91)-(79)-26465757 Mobile: +(91)-9909341441

Phone & Fax: + 91 7926465757 Mobile. : +919909341441
:: Private Clients & Family Advisory Spectrum ::
Founded on the belief that fiduciary services are not simply a
product, but rather a unique opportunity to work with our clients
and build long-term relationships, we, the companies which
collectively form the AFSUHAM CORPORATE Group of Companies,
understand the qualities our clients are looking for in their fiduciary
service provider. And it is on our commitment to those qualities
that our business now stands.
Customer
Satisfaction
Profitability Growth
AFSUHAM & COMPANYis a forward looking company and encourages associations with
efficacious people. Accordingly, it invites entrepreneurs who have a positive approach and
attitude to culminate success. AFSUHAM & COMPANYoffers you a gamut of products, services
and support to help you meet client needs, shape a more profitable business and execute your
goals.
This is what a business needs to be successful! At AFSUHAM Corporate Strategizers &
Financiers, your success matters. When you team with AFSUHAM Corporate Strategizers &
Financiers, you team with the best - the best offerings, the best skills and knowledge to help
you win, and the best partners to help you with full range of skills, expertise, applications and
services required to manage their funds.
But the best loses its significance if it doesn’t comply with your values - innovation that
matters; client success; trust and personal responsibility. These are the core values that drive
AFSUHAM Corporate Strategizers & Financiers- and the values we share with AFSUHAM &
COMPANYstake holders.

Phone & Fax: + 91 7926465757 Mobile. : +919909341441
Prologue ::
At AFSUHAM Corporate Strategizers & Financiers, We Offer World Class financial
investment Solutions. Put Simply Solutions with a lot of Common Sense. Solutions that take
care of Customers basic Financial Needs.
Earning
Spending
Saving
Investing
So, Customer Live their Life to the fullest and without any Worries.
AFSUHAM & COMPANYfocuses on customer orientation aiming and maintaining returns to our
various stakeholders. Our Range of Products and Services offering for Private Clients and
Family Advisory Includes :
HOME LOAN
Whether it is a Home loan for purchase of new house, flat, duplex or an existing one or it is for
purchase of a plot of land and construction thereof, AFSUHAM’s PC&FA provides you all the
assistance you require without the need of running here and there and tapping the liaison of
unorganized brokers about whose quality of service and integrity one is not aware of. We also
help you in obtaining loan for renovation and extension of existing structures and a second
housing loan. We act as reliable home loan consultants and housing loan facilitators for all of
your housing related financial matters across India. On Property front, following loan facilities
exist for eligible borrowers ---
Types of Home Loans
If you thought Home Loans were just available as a standard offering, you’re clearly mistaken.
AFSUHAM’s PC&FA offers different types of Home Loans from banks. It would be wise to take a
look at the options available to you rather than searching for information without any previous
knowledge.
Home Purchase Loan
This type of loan is a simple home loan that allows you to purchase a new residential property.
Home Improvement Loan
If you ever wanted to renovate your home with a new aesthetic look or just wanted to
structurally enhance and strengthen it, this type of home loan is what you’re looking for. It is
basically concerned with the costs to renovate or repair your existing home.
Home Construction Loan
This type of loan is taken when the borrower wants to construct a new home on a given plot of
land.
Home Loan Advantage
This type of home loan is linked to a current account thereby reducing your interest outflow
depending on your idle balance in your bank accounts

Phone & Fax: + 91 7926465757 Mobile. : +919909341441
LOAN AGAINST PROPERTY
Your property can be a blessing in ways more than one. Unlock the hidden potential of your
hard earned property by availing an easy loan against your residential or commercial
property. At AFSUHAM Corporate, we facilitate a wide array of Property loans to meet
financial expenses pertaining to your business, educational or personal requirements.
Property Loans provide a host of benefits and unique features completely customised to suit
your needs. So if you have a dream or a goal, your property can help you achieve that in
the most affordable way.
A Loan against Property through AFSUHAM Corporate is a multi-purpose loan that can be
availed by mortgaging your existing property in semi-urban or urban locations. Our nation-
wide presence and expert customer care ensures a sensitive handling of your property
documents and records.
PERSONAL LOANS
When expenses arise, like your child's marriage, furnishing your home, higher education for
your children or a family holiday, simply knock our doors and let us help you turn your
dreams into reality. With Fullerton India’s range of Personal loans, meet all sorts of financial
needs without worrying about keeping any collateral or property. Our range of personal
loans are simple and flexible, designed with your changing needs in mind. Follow a few
simple steps to help our team understand your requirements.
Broking Services ::
Trading in Equities, Commodities & Currency Derivatives
Trading with AFSUHAM Corporate truly empowers you for
your investment needs. Provide hassle free and broking
parentage of Trading and Services of Equity, Commodity and
Currency Derivatives through Participation in the domestic
exchanges like NSE, BSE, MCX, NCDEX, NMCE, MCX-SX, NSE-
FX, BSE- CDS, and NATIONAL SPOT EXCHANGES ETC…. We
ensure you have a superlative trading experience through
 A highly process driven, diligent approach
 Powerful Research & Analytics and
 One of the "best-in-class" dealing rooms
Institutional Broking Services ::
Institutions, Banks and the Corporate have their own unique investment needs. AFSUHAM
Corporate recognizes this and strives to offer a superlative investment experience for
institutions and FIIs globally and would like to be seen as their preferred investment
gateway. With the mission to institutionalize and implement a process driven approach,
the Institutional Broking Services at AFSUHAM Corporate cater to the investment needs of
leading Corporate houses and institutions. Backed by incisive research, this division would
like to be seen as a one stop investment gateway and knowledge repository for its clients,
servicing their unique and sophisticated needs.

Phone & Fax: + 91 7926465757 Mobile. : +919909341441
Depository Services ::
Our array of depository services a rendered by our
expert team with associations with National
Securities Depository Limited (NSDL) & Central
Depository Services (India) Ltd. (CDSL) (Both are
Fully Operational with facility to punch and Process
account opening, holding, transaction and
instructions through Speed-e and EASY) By means
of integrating the of broking and depository services
imparted by us, we are able to guarantee our clients
with a quicker and smoother conduct of investment
and trading affairs. We charge nominal and most
competitive depository services charges for this
range.
Online Investment Portal ::
Our array of depository services a rendered by our
expert team with associations with National
Securities Depository Limited (NSDL) & Central
Depository Services (India) Ltd. (CDSL) (Both are
Fully Operational with facility to punch and Process
account opening, holding, transaction and
instructions through Speed-e and EASY) By means
of integrating the of broking and depository services
imparted by us, we are able to guarantee our clients
with a quicker and smoother conduct of investment
and trading affairs. We charge nominal and most
competitive depository services charges for this
range.

Phone & Fax: + 91 7926465757 Mobile. : +919909341441
Insurance Solutions ::
An insurance portfolio is designed from a choice of more
than 3000 life and general insurance products & plans from
more than 30 companies. This one easy window for any
brand of insurance, any kind of cover, offers tailor made
insurance solutions with not just the right kind of cover but
also the right mix of cover. We advise our clients on which
Life Insurance schemes are best for them as per their
needs. We also provide detailed information about such
plans including all the charges in detail.
Offerings include:
Life Insurance
 Pure Insurance Solutions
 Investment Linked Plans
 Guaranteed Saving Plans
General Insurance
 Motor Insurance
 Health Insurance Program
 Travel Protection Schemes
 Package Policies for SMEs
Wealth & Portfolio Management ::
To provide customized wealth advisory services to high
net worth individuals (HNIs), AFSUHAM CORPORATE
offers an exceptional selection of investment
opportunities, in every asset class. Our market
knowledge and formidable resources facilitate wealth
acceleration, diversification and capital preservation.
AFSUHAM Corporate Operates its Wealth & Portfolio
Management business in Strategic Partnership with the
leading PMS houses of India.

Phone & Fax: + 91 7926465757 Mobile. : +919909341441
Research Advisory ::
Structured under the independent in house Self Reliance
Spectrum that covering 16 sectors of Equities, 32
Commodities and Currency Analysis of Indian Rupees v/s US
Dollar
Our Research also extends to
Economic Research
Result Expectations
Derivative Strategies
IPO Research
Mutual Fund Research
Special reports like impact of credit policy, budget, etc We at AFSUHAM Corporate believe in
providing independent research for clients to make investment decisions, with strict
emphasis on self-regulation, avoiding possible conflict of interest in objectivity. Varied
research reports are prepared on different categories of Equities like
Fundamental Research
Technical Research
Daily Reports
Intraday trading tech calls
Intraday Derivative call
Directional F&O calls
Structured Products
Index Arbitrage
Arbitraging between Index (NIFTY) Futures and its constituents (Underlying Stock Futures).
Volatility Trading
Arbitrage between volatilities i.e. between implied volatility of options and forecasted
volatility of underlying stock futures.
Varied research reports are also prepared on different categories of commodities like
Research on Metals
Reports on Agri
 Daily Spot Market Overview on spot market price trends, top traders outlook and
important news with regard to particular commodities.
 Daily Report on Agri-commodities

Phone & Fax: + 91 7926465757 Mobile. : +919909341441
Contact Us: Private Clients & Family Advisory Spectrum ::
For any queries relating to Private Clients and Family Advisory Spectrum Product
and Services, please email us at
md.ceo@afsuhamcorporate.com
Or
Contact us at:
Director – PCFA Spectrum
AFSUHAM & COMPANY
405, Swapneel V, Commerce Six Circle, Navrangpura, Ahmedabad,
380009, Gujarat, India.
Phone & Fax : +(91)-(79)-26465757 Mobile: +(91)-9909341441

Phone & Fax: + 91 7926465757 Mobile. : +919909341441
“ Chale Chaliye Chalana Hi Dalil-e-Kamrani Hai
Jo Thakkar Beth Jatein Hai Woh Manzil Paar Nahi Kar Sakate “
“ Aaj Nahi To Kale AFSUHAM Corporate Stategizers & Financiers Wina Nahi Chale”
“Let’s Make AFSUHAM Corporate Group of World Class”

Phone & Fax: + 91 7926465757 Mobile. : +919909341441
X
S A R F A R A Z A H M E D M A M U N S H I
A f s u h a m & C o m p a n y
This Corporate Brochure’s is for the information purposes only and does not construe to be
any investment, legal or taxation advice. It is not intended as an offer or solicitation for the
purchase or sale of any financial instrument. Any action taken by you on the basis of the
information contained herein is your responsibility alone and A&C and its subsidiaries or its
employees or directors, associates will not be liable in any manner for the consequences of
such action taken by you. We have exercised due diligence in checking the correctness and
authenticity of the information contained herein, but do not represent that it is accurate or
complete. A&C or any of its subsidiaries or associates or employees shall not be in any way
responsible for any loss or damage that may arise to any person from any inadvertent error
in the information contained in this publication. The recipient of this report should rely on
their own investigations. A&C and/or its subsidiaries and/or directors, employees or
associates may have interests or positions, financial or otherwise in the securities
mentioned in this report.
©Copyright 2016,
All rights reserved.
25/04/2016

AFSUHAM & Company Brochure

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