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Building Ethical Supplementation Through Social Marketing Optimization

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Building on ethical supplementation through Social Marketing Paul Nowinski
THE MARKETPLACE Here comes the competition
AWARD WINNING SUPPLEMENT
SOCIAL MARKETING 2012 Scivation Optimum Nutrition 70,000 52,500 35,000 17,500 0 Facebook Twitter YouTube
OBJECTIVES • Increasing Internet Presence • Twitter • Facebook • Enhanced Brand Website
CONTENT DRIVES ALL • Focus on weekly content to drive consumers to brand
WEBSITE UPGRADES • Drivemore traffic to the brand site with: • Articles • Links • Promotions
$250,000 BUDGET Converting Followers to Consumers
BEAUTY OF SOCIAL MEDIA Many Tools are Free
GET BACK TO YOUR ROOTS Rely on your customers for input CONTINUE TO INNOVATE Utilize the tools that are available Bottom Line

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Building Ethical Supplementation Through Social Marketing Optimization

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