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- 2. YOUTUBE’S PRODUCTS • Consumers want preferred content easily shared by creators on one service • Online video-sharing platform • Community-oriented features
- 3. PERSONAS • Content Creators • Content Consumers
- 6. HOW DOES YOUTUBE MAKE MONEY? • AdSense • YouTube Partner Program • Subscriptions Services
- 7. HISTORY OF YOUTUBE Founded in 2005 Bought by Google in 2006 YouTube puts ads on videos and rolls out Partner Program in 2007 Susan Wojcicki becomes CEO in 2014 “Adpocalypse” in 2017
- 8. WHAT’S HOT? • A lot of content creators • Specific genres and niches
- 9. SECRET SAUCE • The algorithm • The algorithm • The algorithm
- 10. COMPETITION Large variety of content creators Has long form content Has ads Good recommending algorithm
- 11. MY PREDICTION • YouTube will succeed • Adapting to user and creator needs
- 12. REFERENCES • https://medium.com/the-investors-handbook/youtube-stock-3cf2ac8907d3 • https://www.pewresearch.org/internet/chart/who-uses-youtube-whatsapp-and-reddit/ • https://www.wsj.com/articles/viewers-dont-add-up-to-profit-for-youtube-1424897967 • https://www.statista.com/statistics/289658/youtube-global-net-advertising-revenues • https://www.statista.com/statistics/805671/youtube-viewer-number-growth-world • https://www.cnn.com/2020/02/03/tech/google-youtube-earnings/index.html • https://www.businessofapps.com/data/youtube-statistics/#1 • https://www.youtube.com/howyoutubeworks/our-commitments/sharing-revenue/ • https://www.businessinsider.com/history-of-youtube-in-photos-2015-10