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A web based application that works across
multiple platforms allowing users to create
content as part of a group. 
!
The unique selling point being that the group
may also publish their content through the
same software.
Brian Morrissey - 24 
Communication Studies @ DCU
2008 - 2011
!
WeSession 2011 - 2012
!
The Irish Times Commercial Graduate Programme
Sep 2012 - Sep 2014
I am a Content Creator
Traditional New Media
Traditional Media
• Leeds Match Reports
• Transition Year
• Communications - Radio 
• The Irish Times
New Media
• Bebo / YouTube / iPod
• Facebook
• Publish across 4 platforms 
• Publish on behalf of a brand
44% using it hourly/many times an hour
64% say it is quite/very essential
WeVision is a web based tool which helps you easily edit
and publish content, specifically as part of a group. It
allows you to send content to your private group, which
can then be edited/commented on by multiple members
at the same time. You then have the option of publishing
selected content on a public page that represents your
group. This public page can be easily tailored to give
your group an identity that looks exclusive
Platforms are too vast/too generic - for people & brands
!
Platforms do not allow for collaboration (in essence)
!
Do not allow for anything beyond one dimensional 
content creation 
!
There is no solution that offers both 
creation and publishing
• Collaboration yes
• Editing no
• Publishing no
• publishing yes
• Editing no
• collaboration no
# 5,860,416 # 507, 292
Purchase - Engagement - Validation - Showcased
Marketing/Exclusivity
band.wesession.com
DJ.wesession.com
photographer.
wesession.com
wesession.com
Revenue
White Label - B2B
Basic/Premium - B2C
Compelling Message
This will instigate and empower content
collaboration, serving the needs of both creators and
brands who seek user generated content. 
!
Facilitate the natural evolution of Generation C
This idea is rooted in media theory
Why it cannot be copied?
Target Market

 Brands who want user generated content

 
 
 
 
 
 
!
18 - 24 year old competitive content creators

 
 
 
 
 
 WeSession
Target Market
Education
Thank You

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NDRC #1

  • 1.
  • 2. A web based application that works across multiple platforms allowing users to create content as part of a group. ! The unique selling point being that the group may also publish their content through the same software.
  • 3. Brian Morrissey - 24 Communication Studies @ DCU 2008 - 2011 ! WeSession 2011 - 2012 ! The Irish Times Commercial Graduate Programme Sep 2012 - Sep 2014
  • 4. I am a Content Creator Traditional New Media
  • 5.
  • 6. Traditional Media • Leeds Match Reports • Transition Year • Communications - Radio • The Irish Times
  • 7. New Media • Bebo / YouTube / iPod • Facebook • Publish across 4 platforms • Publish on behalf of a brand
  • 8.
  • 9. 44% using it hourly/many times an hour
  • 10. 64% say it is quite/very essential
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16. WeVision is a web based tool which helps you easily edit and publish content, specifically as part of a group. It allows you to send content to your private group, which can then be edited/commented on by multiple members at the same time. You then have the option of publishing selected content on a public page that represents your group. This public page can be easily tailored to give your group an identity that looks exclusive
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22. Platforms are too vast/too generic - for people & brands ! Platforms do not allow for collaboration (in essence) ! Do not allow for anything beyond one dimensional content creation ! There is no solution that offers both creation and publishing
  • 23. • Collaboration yes • Editing no • Publishing no
  • 24. • publishing yes • Editing no • collaboration no
  • 25.
  • 26.
  • 27.
  • 28. # 5,860,416 # 507, 292 Purchase - Engagement - Validation - Showcased Marketing/Exclusivity
  • 30. Revenue White Label - B2B Basic/Premium - B2C
  • 31. Compelling Message This will instigate and empower content collaboration, serving the needs of both creators and brands who seek user generated content. ! Facilitate the natural evolution of Generation C
  • 32. This idea is rooted in media theory Why it cannot be copied?
  • 33. Target Market Brands who want user generated content ! 18 - 24 year old competitive content creators WeSession