Ubon Ratchathani as a destination for MICE (Meetings, Incentives, Conventions & Exhibitions) and a basic SWOT analysis

1. The personality of Ubon Ratchathani for tourism & MICE

2. Why go to Ubon Ratchathani?
Khon Kaen provides a better Isaan experience
and is better promoted.

3. Khon Kaen does
it better.
Excellent private
sector collaboration
drives tourism &
MICE business

4. Khon Kaen:
Driven by the
private sector.
Supported by
government.

5. What makes Ubon unique?
What is the PERSONALITY of Ubon?

6. Gateway to IndoChina
Melting pot ofThai, Isaan cultures withVietnamese flavours & Khmer heritage
Interesting culinary offerings
Friendly local people
Airport is close to city
Eco adventure opportunities outside of city
Natural landscape
A destination less travelled and waiting to be discovered
Agricultural farming communities - organic tourism opportunities
PERSONALITY of Ubon?

7. PERSONALITY of Ubon?
Urban town centre + countryside
Temples, temples and more temples
Low prices. Lower standard of hotels
Domestic air access from Bangkok
Safe & friendly destination
Isaan lifestyle on show
Seen as a hub to neighbouring provinces and countries
Rich history with Khmer influences

8. Unknown outside ofThailand
No promotion and awareness internationally
Perceived as a HOT and ARID landscape with no water
Lower hospitality service standards due to lack of training
97% of visitors areThai
Most tourists use Ubon as a gateway to Laos and do not stay overnight
Interesting tourist sites are located far away.
You have to travel long distances
HOLDING BACK Ubon?

9. Khon Kaen continues to be promoted as the only destination for MICE in NortheastThailand
Private sector does not co-operate to promote destination
Government does not support private sector, due to lack of co-operation
Other 3rd tier destinations inThailand are promoted and Ubon is overlooked
THREATS Ubon?

10. Promote Ubon Ratchatnani as a desirable destination for MICE events
Encourage greater co-operation within the private sector
Establish a MICE DestinationTeam (committee) of stakeholders in Ubon
InviteTCEB to join quarterly meetings of a MICE DestinationTeam
Identify all MICE resources and promote via website as central information hub
Generate more international quality content on social media
OPPORTUNITY FOR Ubon?

11. More information contact david@hypeb.com

12. Ubon has the infrastructure, resources and attractions to
become an international MICE destination.
Let’s start co-operating and promoting.