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Buddhapada_Pitch Deck.pdf
- 1. LEADING SPIRITUAL EXPERIENCE ORGANISER - www.buddhapada.in
- 2. Company profile India is one of the world’s great reservoirs of heritage, cultures, philosophies and religions, Buddhism being one such religion to be followed by over 500 mn in over 20 countries . The Buddhist Circuit is a route that follows in the footsteps of the Buddha from Lumbini in Nepal where he was born, through Bihar in India where he attained enlightenment, to Sarnath and Kushinagar in Uttar Pradesh in India, where he gave his first teachings and died. ….. All of which are over 2500 years old – making them more significant and revered for all Buddhists. Additionally, the footprints of the great spiritual revolution are across India and the trail also follows into neighbouring countries like Sri Lanka, Tibet, Bhutan etc. The land of Buddha is not only a pilgrimage destination for practicing Buddhists but also a spiritual haven whose gates have been opened by the virtue of the brand "Buddha" in west which is synonymous to spirituality, additionally the carefully preserved over two thousand year old relics have a great potential for Heritage Tourism. We intend to harness this great cultural resource we have been bestowed upon, mutually benefiting the local community by generating employment and the consumers by covering the service gaps 2500 year Old Circuit Spiritual Experience Provider
- 3. World’s leading Provider of Spiritual tourism Vision & Mission India’s MOST trusted Spiritual Tourism Provider Spiritual Activities Hidden Stories & Insights
- 4. The Opportunity The circuit being so important has its own uniqueness yet attracts just over 0.9 million tourists in a year roughly around 0.002% of the potential market owing to few issues. The upside potential is huge and untapped. The service providers being fragmented and highly unorganised, offers a great opportunity for us at buddhapada looking to address the issues plaguing the circuit through professional quality service and use of technological integration. Over 20 Countries ~0.002% of the potential 0.9 million FTA* in bihar 2016* $ 720M* Current Market Size $ 5B* Estimated Market size by 2025 *IFC -ministry of tourism data **Assuming 40% FTAs use agency facility **Domestic core buddhist circuit *Foreign Tourist arrivals 500 Million Followers
- 5. Problem Product Market Fit Security and Hygiene Concern Limited Experience providers (Activities & Spiritual) Lack of Online footprint Lack of Service Standards & Rating Engine PROBLEM SOLUTION One-Stop Shop for Pilgrimage, Spirituality, Art & Heritage Inbuilt security & Medical assistance features, ongoing Inspection Review & Training Process 24x7 End to End Support & intensive social media presence Standardized Hotels & Travel Arrangement Tourist Rating System
- 6. End-to-End Delivery Model Multilingual access Multilingual Audio guide Standardised service On tour support E-briefcase Medical Assistance Security feature Activities bookings -Yoga sessions, - Meditation, Ayurveda - Spiritual speaker sessions
- 7. Business Model Significantly enhances earnings (30%- 40%) | Brings down the cost to customer | Concentrated funnel to channel the sales | Reduces dependency on Travel agents in the long run Travel agents local OTA Incentives/Discounts Stage 1: Direct marketing Trade fairs,Conferences, Customers Direct market entry Tourism Ministry overseas offices Retail & Online Buddhapada Retail Stage 3 Stage 2 Online Digital Marketing,Social media Sponsorship
- 8. Target Market Budget Explorers Budget pilgrims High-end Explorers High-end Pilgrims Access Value Japan, Korea, Taiwan, Singapore, China, Myanmar, Thailand, Malaysia, Indonesia Sri Lanka, Thailand, Cambodia, Myanmar, Laos, Vietnam, Bhutan, Refugees from Tibet North America, UK, Germany, France, China, Japan, Australia Domestic Travellers
- 9. *IFC -ministry of tourism data *Assuming 40% FTAs use agency facility *Domestic core buddhist circuit 1 % 1 5 0 0 U S D 5.4 mn USD 1 5 % Financial Viability Expected Market share 1st year of operation Average Revenue per user Average Profit margin Revenue
- 10. Marketing Strategy Online Offline Affiliate B2B login Curated Content Contests Itinerary Feature Video After sale giftings Embassies,Tourism offices Merchandise in Spiritual Events Corporate expat gatherings Existing Travel Booking Desks Social media outreach Key Partners Events at Monasteries buddhist places of gathering
- 11. Our Core Team Chief- Growth in-charge Over 5+ years as advisor with HDFC Bank Chief Operations Over 5+ years with Make my trip, Thomas cook Product & operation AMIT KUMAR PRATEEK PRABHAT RAHUL THAKUR Chief - Technology Around 5 year experience as CTO in leading startups like Spinny, HopCar, EnrichAI DEEPAK SHETTY Chief Mentor Over 20 years as CMO Moser Baer, Samsung ABHISHEK Kumar Chief- Media Incharge Worked for Industry buying, Sovereign health, NDTV
- 12. ASK- Ministry of tourism We are proposing a Joint initiative with Ministry of tourism A sponsorship from MOT to be recognised as official partner for buddhist circuit in India A Request to utilise MOT overseas office as Retail point of sales & Onsite Marketing unit Official audio tour partner MOT Official Trip planner MOT Past joint initiatives easy roads Official road trip partner Maharastra Tourism
- 13. ASK- Investors We are raising seed round of 3 cr for 10% • Hiring & Personnel compensation • Product Development • Contracting & partnerships • Capital Expenses • Marketing & Promotion
- 14. Milestones Where we are going MVP launch Stage 1 Travel agents,OTA Stage 2 100 customers Application launch Seed round Ministry of Tourism sponsorship 1k customers Stage 3 Direct market entry 15th september 2017
- 15. Thank You