The Charm of Local Thai Life:
'Live, Learn, Share and Care.’
Presented at the Buyers Forum, TTM+ 2014, Bangkok, Thailand.
...
My experience and interests:
Sustainable / Responsible Tourism
Community based tourism (CBT)
Helping community / sustai...
Thailand is still simply charming
Yes! The authentic Thailand is still here, waiting to be explored…
And, after two decade...
Stepping towards Thai sustainable tourism....
is a more concerted effort than ever before.
Progress…
Policy level
Associ...
The Ministry of Tourism and Sports
and The Department of Tourism
National Tourism Plan, 2012-16: “develop and restore
tou...
The Tourism Authority of Thailand
2014: Target ‘Green Tourism’ markets
Harness ‘Thainess’ – Local wisdom and the
friendly...
Green tourism / CBT product promotion
New Green Tourism Mobile App
Community-based voluntourism competition
Designated Areas for Sustainable
Tourism Administration (DASTA)
Established in 2003, with a mandate to promote and
suppor...
1) Live: experience the charm
of Thai life with community
based tourism (CBT);
2) Learn: develop and grow
with grassroots ...
Thailand Ecotourism & Adventure
Travel Association (TEATA)…
Experts in responsible, rural tourism. www.teata.or.th
Live: experience the charm
of local Thai life with CBT
50 + quality CBT programs around Thailand.
Inspiring experiences ...
Why is CBT a different and better experience?
CBT-I CBT-I
CBT-IThailand Autrement
Thailand CBT Network Coordination Center
http://cbtnetwork.org/
Recommend CBT, based on
your guests / product needs
Orga...
http://maehongsongreenmap.com/
Ban Hua Tung
Partners since 2010
Cultural exchange
Community forest
Mae Hong Son
CBT Specialist
CBT hill tribe treks
Cult. exchange
Textiles, cooking
Excellent training
and support for
l...
Andaman CBT
Expertise: CBT,
volunteering,
students, families.
E.g. English teaching
Winner of multiple
international awa...
Learn - educational experiences
A field classroom
without walls for…
School and
university students /
learning objectives...
Warm, family business
Wild Thailand’s Promise: cultural
exchange in every program;
E.g.: Coral restoration, returning
or...
Learn about…
Wildlife and conservation
Ecology and biodiversity
Resource management
Zero waste agriculture
Local comm...
Northern Thailand
Programs around unique
festivals and events,
CBT, student groups
Ethical elephants
Travelife Partner...
Krabi…
Expertise: CBT, ecotourism,
school exchange programs.
Thailand Tourism award.
Share - volunteer experiences
Dragonfly CBT-I
CBT-I
Simple, achievable tasks:
Painting / simple building;
Pipe laying / ...
Cultural exchange and learning, + give
something back through volunteering
Projects are built upon a thorough,
local nee...
Ayutthaya and across
Thailand
Expertise: CBT, students,
volunteering.
Trip Advisor Certificate of
excellence 2013.
Volunteering, youth
education & corporate
team building
Expertise: volunteering,
students, teambuilding.
Pioneer of Tour...
E.g.: English teaching, youth
guide training, environmental
initiatives, health programs,
handicraft product design…
Simpl...
Be aware that voluntourism is sensitive:
Tour operators consult about local needs;
Transparent about volunteer budgets;
...
One to watch…
BANGKOK THREE SIXTY
One to watch…
Care: The sky's the limit? Low carbon tourism?
Trad Province
Care: What's Great about Green hotels?
Comfort & quality
Key issues…
Energy
Water
Waste
Staff
Communities
Where to ...
Investing in inspiring products which create
local benefits is investing in a sustainable
future for your business and for...
"The Charm of Local Thai Life: Live, Learn, Share and Care" Keynote on Thai Responsible Tourism at the TTM+, 2014, Bangkok...
"The Charm of Local Thai Life: Live, Learn, Share and Care" Keynote on Thai Responsible Tourism at the TTM+, 2014, Bangkok...
"The Charm of Local Thai Life: Live, Learn, Share and Care" Keynote on Thai Responsible Tourism at the TTM+, 2014, Bangkok...
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"The Charm of Local Thai Life: Live, Learn, Share and Care" Keynote on Thai Responsible Tourism at the TTM+, 2014, Bangkok, Peter Richards

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The Charm of Local Thai Life: 'Live, Learn, Share and Care.'

Keynote, presented at the Thailand Travel Mart (TTM+) 2014, Bangkok for the Tourism Authority of Thailand.

Peter Richards, expert on creating local community benefits through responsible tourism and fair trade.

The presentation updated international buyers on inspiring innovations in Thai responsible tourism, from community based tourism to luxury, green hotels. The presentation gave an overview of Thai government policy support for sustainable tourism, introduced the work of Thailand's Ecotourism and Adventure Travel Association (TEATA) and Thailand's Community Based Tourism Coordination Center (CBT-N-CC) which assists responsible tour operators to work in partnership with local Thai communities.

The program also presented specific examples of innovative CBT, education and voluntourism programs developed by leading SME tour operators based around Thailand.

1) Live: experience the charm of Thai life with community based tourism

2) Learn: develop and grow with educational experiences in Thailand

3) Share: ‘give something back’ with needs-based, volunteer travel

4) Care: be part of a greener future with low carbon tourism and green hotels

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  • Private sector, communities, Gov and NGO’s are working hard to support sustainable / responsible tourism, at every level.
    Better cooperation and many effective and meaningful partnerships – Community / Business, supported by GO / NGO / Academics
    More, better quality products and experiences for the industry to choose… including many award-winning products
  • Examples of TAT initiatives
  • Examples of TAT initiatives
  • One of the real unsung heroes of CBT in the region. More than 10 years of consistent hard work.
    Amazing experiences because of very close relationship w/ community members. Spends weeks training in the field.
    Also expertise with student groups – putting together programs based on specific learning objectives.
  • Award-winning , CBT pioneer, post-tsunami. NATR. Able to organize volunteer programs with communities and organizations. Focus on English teaching. Preparation and support for volunteers, e.g.: briefings and handbook, access to bilingual staff. “connect open minded and willing volunteers to projects that have a need and desire to build their capacity and the people they serve. ”
  • More luxury end of CBT – still a winner after over a decade… 2013 wild asia award winner
    Part of the Asian Oasis collection of lodges and cruises
  • Thailand is an ideal destination for tailor made learning programs
  • Long experience of designing cultural exchange + volunteer programs. E.g.:
    Coral planting in Koh Taluh, returning orchids to the forest, assisting mahouts at the elephant nature park in Chiang Mai.
    Student culturall exchange at Ratchaphat Tonburi – fruit carving
  • “Education through expedition.”
    Treasures of Mankind in Petchburi. Many different possible issues to study: Royal Projects, Animal Rescue, conservation, waste management, birding. Programs include activities, interpretation, team building, challenges.
  • Start up by Frans Betgem, a pioneer of Thai tourism. Specialises in organising tours around unique events / festivals / etc
    Promoting several CBT programs. Volunteer program at Tong Bai Elephant Foundation. No elephant rides or shows.
    Travelife certified TO
  • Expertise blending adventure, environmental education and community experiences. Featured in MTCO online RT guide.Thailand Tourism Awards, 2010 award of Excellence for Inbound Tour Programs for “Mangrove and Cave Kayaking at Ban Bor Thor, Krabi”
    Harrow Int school.
  • Many options for short-term volunteering, with local communities and other organisations / worthy causes
  • March 2013 – project to help build a nursery to allow young mothers time to continue their studies, or to work. Mothers rotate.
    Always balanced with cultural exchange: learning to make bamboo crafts, cooking school, campfire w/ children
  • "The Charm of Local Thai Life: Live, Learn, Share and Care" Keynote on Thai Responsible Tourism at the TTM+, 2014, Bangkok, Peter Richards

    1. 1. The Charm of Local Thai Life: 'Live, Learn, Share and Care.’ Presented at the Buyers Forum, TTM+ 2014, Bangkok, Thailand. Peter Richards, for Local Benefits through Responsible Tourism
    2. 2. My experience and interests: Sustainable / Responsible Tourism Community based tourism (CBT) Helping community / sustainable products to access tourism markets.
    3. 3. Thailand is still simply charming Yes! The authentic Thailand is still here, waiting to be explored… And, after two decades of hard work, it's easier than ever to organize amazing experiences which benefit local people and the environment. CBT-I TEATA TEATAAndaman DiscoveriesTEATA
    4. 4. Stepping towards Thai sustainable tourism.... is a more concerted effort than ever before. Progress… Policy level Associations Responsible tour operators and certified hotels NGO’s and academics Networks Pilot projects Partnerships New products Awards
    5. 5. The Ministry of Tourism and Sports and The Department of Tourism National Tourism Plan, 2012-16: “develop and restore tourism destinations sustainably, striking a balance between utilizing tourism resources and conserving natural resources, the environment, society, community lifestyles.”  Ecotourism, cultural heritage, sustainable tourism administrations, protecting the character of local architecture and local lifestyles. DOT: “Increasing tourism destination quality and standards.” Carrying capacities, new rules & reg’s for encroachment into natural- tourism areas, waste and water management, climate change, clean energy, chemical safety and energy reduction by businesses. Green Tourism training and support for Thai tourism businesses. Community Based Tourism standard and a DOT office to support CBT
    6. 6. The Tourism Authority of Thailand 2014: Target ‘Green Tourism’ markets Harness ‘Thainess’ – Local wisdom and the friendly, generous, hospitable spirit of Thai people – towards high-quality products and markets, conservation of tourism destinations. Creating environmental awareness and protecting sustainable tourism destinations.  Supporting tourism focused on learning experiences, towards the development of high-value, learning destinations. (TAT, 2014)
    7. 7. Green tourism / CBT product promotion
    8. 8. New Green Tourism Mobile App
    9. 9. Community-based voluntourism competition
    10. 10. Designated Areas for Sustainable Tourism Administration (DASTA) Established in 2003, with a mandate to promote and support sustainable tourism development in Thailand. 6 designated areas: Koh Chang islands, Pattaya city; Sukothai and Sri Satchanalai Historical Parks; Nan old Town; Utong ancient city and Loei province. Creative tourism, which benefits communities and environment, with minimal carbon footprint; Financial and technical support to local Gov, tourism businesses and communities to plan and work together; Share lessons learned and best practices.
    11. 11. 1) Live: experience the charm of Thai life with community based tourism (CBT); 2) Learn: develop and grow with grassroots educational experiences in Thailand; 3) Share: ‘give something back’ with needs-based, volunteer travel programs; 4) Care: be part of a greener future with ‘low carbon’ tourism and green hotels. Today… update on fun, inspiring, innovations in rural, responsible tourism in Thailand. Examples of creative programs, which are available now! CBT-I
    12. 12. Thailand Ecotourism & Adventure Travel Association (TEATA)… Experts in responsible, rural tourism. www.teata.or.th
    13. 13. Live: experience the charm of local Thai life with CBT 50 + quality CBT programs around Thailand. Inspiring experiences of culture and nature, based on what local people feel proud and comfortable to share with guests. Operated by community groups / clubs. Supporting social and environmental work. More Thai tour operators supporting CBT. CBT-ICBT-I CBT-I Tour Merng Tai
    14. 14. Why is CBT a different and better experience? CBT-I CBT-I CBT-IThailand Autrement
    15. 15. Thailand CBT Network Coordination Center http://cbtnetwork.org/ Recommend CBT, based on your guests / product needs Organize FAM survey trips Product dev / backstopping Promote your achievements Members - 65 communities from across Thailand Information and promotion Raise CBT Standards Link / support partnerships:
    16. 16. http://maehongsongreenmap.com/
    17. 17. Ban Hua Tung Partners since 2010 Cultural exchange Community forest
    18. 18. Mae Hong Son CBT Specialist CBT hill tribe treks Cult. exchange Textiles, cooking Excellent training and support for local communities.
    19. 19. Andaman CBT Expertise: CBT, volunteering, students, families. E.g. English teaching Winner of multiple international awards
    20. 20. Learn - educational experiences A field classroom without walls for… School and university students / learning objectives Special interest clubs and groups Teambuilding Cultural exchange Buddhism / beliefs Cookery Textiles; Env. Conservation Comm. Dev. Royal Silk Holidays CBT-I CBT-I
    21. 21. Warm, family business Wild Thailand’s Promise: cultural exchange in every program; E.g.: Coral restoration, returning orchids to the wild, Thai-International student exchange program.
    22. 22. Learn about… Wildlife and conservation Ecology and biodiversity Resource management Zero waste agriculture Local community groups Royal Silk Holidays Get hands-on… Personal challenge Mangrove planting Jungle survival Recycling Birding
    23. 23. Northern Thailand Programs around unique festivals and events, CBT, student groups Ethical elephants Travelife Partner Status
    24. 24. Krabi… Expertise: CBT, ecotourism, school exchange programs. Thailand Tourism award.
    25. 25. Share - volunteer experiences Dragonfly CBT-I CBT-I Simple, achievable tasks: Painting / simple building; Pipe laying / water supply; Teaching English (in a prepared / structured way); Environment campaigns; Supporting tourism or handicraft product design.
    26. 26. Cultural exchange and learning, + give something back through volunteering Projects are built upon a thorough, local needs consultation process.
    27. 27. Ayutthaya and across Thailand Expertise: CBT, students, volunteering. Trip Advisor Certificate of excellence 2013.
    28. 28. Volunteering, youth education & corporate team building Expertise: volunteering, students, teambuilding. Pioneer of Tourism for Good web platform.
    29. 29. E.g.: English teaching, youth guide training, environmental initiatives, health programs, handicraft product design… Simple activities, based on consultation of local needs w/ community members. Sustainable Loei
    30. 30. Be aware that voluntourism is sensitive: Tour operators consult about local needs; Transparent about volunteer budgets; Promoted as a two-way, learning holiday; Youth are always supervised by adults; Activities do not require children to stay up late or otherwise interfere with their studies; There is sufficient budget to finish work.
    31. 31. One to watch…
    32. 32. BANGKOK THREE SIXTY One to watch…
    33. 33. Care: The sky's the limit? Low carbon tourism? Trad Province
    34. 34. Care: What's Great about Green hotels? Comfort & quality Key issues… Energy Water Waste Staff Communities Where to look: Greenleaf Earthcheck / bookdifferent.com Travelife TAT Mobile App 3,4,5 Star Properties
    35. 35. Investing in inspiring products which create local benefits is investing in a sustainable future for your business and for Thailand. Please support tour operators which are working as partners with local people to offer inspired responsible travel to your guests!

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