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Future: next exit

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This presentation is intended for Bachelor 3 advertising majors at IHECS, Brussels. It analyses today's leading edge marketing communication practice in order to get a feeling of the marcom future.

Published in: Business
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Future: next exit

  1. 1. #trendsihecs
  2. 2. 1.How do we consume media
  3. 3. What isthe first medium today?
  4. 4. http://www.slideshare.net/TheParkingLot
  5. 5. 3% 48%
  6. 6. https://docs.google.com/gview?url=http://www.thinkwithgoogle.com/insights/uploads/940855.pdf&chrome=true
  7. 7. 2. The world is a screen
  8. 8. https://docs.google.com/gview?url=http://www.thinkwithgoogle.com/insights/uploads/940855.pdf&chrome=true
  9. 9. https://docs.google.com/gview?url=http://www.thinkwithgoogle.com/insights/uploads/940855.pdf&chrome=true
  10. 10. https://docs.google.com/gview?url=http://www.thinkwithgoogle.com/insights/uploads/940855.pdf&chrome=true
  11. 11. https://docs.google.com/gview?url=http://www.thinkwithgoogle.com/insights/uploads/940855.pdf&chrome=true
  12. 12. 3. The world is mobile
  13. 13. http://www.slideshare.net/TheParkingLot
  14. 14. https://docs.google.com/gview?url=http://www.thinkwithgoogle.com/insights/uploads/614357.pdf&chrome=true
  15. 15. https://docs.google.com/gview?url=http://www.thinkwithgoogle.com/insights/uploads/614357.pdf&chrome=true
  16. 16. https://docs.google.com/gview?url=http://www.thinkwithgoogle.com/insights/uploads/614357.pdf&chrome=true
  17. 17. https://docs.google.com/gview?url=http://www.thinkwithgoogle.com/insights/uploads/614357.pdf&chrome=true
  18. 18. https://docs.google.com/gview?url=http://www.thinkwithgoogle.com/insights/uploads/614357.pdf&chrome=true
  19. 19. https://docs.google.com/gview?url=http://www.thinkwithgoogle.com/insights/uploads/614357.pdf&chrome=true
  20. 20. https://docs.google.com/gview?url=http://www.thinkwithgoogle.com/insights/uploads/614357.pdf&chrome=true
  21. 21. https://docs.google.com/gview?url=http://www.thinkwithgoogle.com/insights/uploads/614357.pdf&chrome=true
  22. 22. 4. A second screen world
  23. 23. https://docs.google.com/gview?url=http://www.thinkwithgoogle.com/insights/uploads/940855.pdf&chrome=true
  24. 24. https://docs.google.com/gview?url=http://www.thinkwithgoogle.com/insights/uploads/940855.pdf&chrome=true
  25. 25. What is the marketingcommunicator’s take?
  26. 26. 5. The world is one touch
  27. 27. 6. Shoppable media
  28. 28. 7. The world is a game
  29. 29. So… (advice)
  30. 30. convergence
  31. 31. http://www.slideshare.net/TheParkingLotWhat do people do on mobile? everything they do online
  32. 32. http://www.slideshare.net/TheParkingLotthere is no “mobile” web
  33. 33. http://www.slideshare.net/TheParkingLotWhat about mobile content?no other content, but…
  34. 34. http://www.slideshare.net/TheParkingLotcut the bullshit
  35. 35. http://www.slideshare.net/TheParkingLot http://www.slideshare.net/TheParkingLot http://www.slideshare.net/TheParkingLot http://www.slideshare.net/TheParkingLot
  36. 36. http://www.slideshare.net/TheParkingLot
  37. 37. think mobile first
  38. 38. http://www.slideshare.net/TheParkingLot

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