Are companies using more than one CMS? If so, why, and what are the benefits and challenges of that approach? How prevalent is headless among enterprises and how is it being used? WP Engine commissioned Vanson Bourne to follow up on a 2017 survey asking key decision-makers from enterprises in the US and UK about their use of multiple CMSs, which ones they trust, and primary use cases, particularly around headless technology. The results may surprise you (hint: WordPress adoption surges). https://hs.wpengine.com/webinar-rise-of-multiple-cms

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Charlie Wood, Vanson Bourne
Monica Cravotta, WP Engine
Survey says: The rise of multiple CMSs for
the enterprise

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Ask questions as we go.
We’ll answer as many questions as we can after
the presentation
Slides and recording will be
made available shortly after
the webinar
Use the “Questions” pane
throughout the webinar

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In this session, you’ll learn...
● Which CMS has seen the biggest jump in overall usage since
2017
● What CMSs are being used most often with headless technology
● Headless usage in the enterprise
● Case studies

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● D
Nick Goodrum
Charlie Wood
Senior Research Manager
Vanson Bourne
● Keen runner - half marathon in Brussels,
Belgium in a few months
● Joint record goalscorer for Vanson
Bourne football team
Monica Cravotta
VP, Product Marketing
WP Engine
● Proud mom of 3 girls
● Initials = one of favorite jobs at WP Engine
● Theatre/music geek - known to break into
song at any time

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How the Enterprise
Uses CMS
The Multi-CMS
Approach
The Rise of
Headless

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Who did we speak to?
214 IT Professionals 86 Marketers 300 Across US & UK

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From the biggest organizations in the world.
Global Annual RevenueNumber of Employees

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How the Enterprise
Uses CMS

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WordPress posts biggest jump in overall usage of any CMS.
+13%* +16%* -3%* +7%* +11%* +15%*
CMS use in the Enterprise
-100%*
* % change between 2017 and 2019

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Security and ROI are main factors for choosing WordPress.
Primary benefits of WordPress

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WordPress is the leader in CMS ROI.
31%of those surveyed see ROI as
a major benefit of WordPress
20%of those surveyed see ROI as
a benefit for all other CMSs,
on average

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WordPress users already see the benefit.
38%of those surveyed already
using WordPress see ROI as a
major benefit

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WordPress is most likely to be used for corporate websites, but
serves many purposes.
How enterprises are using WordPress

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Marketers love WordPress, while IT prefers Adobe.
72%of those surveyed from an
organization that uses
WordPress say that marketing
uses this CMS
74%of those surveyed from an
organization that uses Adobe
Experience Manager say that
IT uses this CMS

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IT departments hold the final decision for CMS spend.
Final decision maker for CMS spend
Despite marketing’s reliance
on CMS, it’s often the CTO
who chooses what software
they use.

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The amount being spent by organizations on WordPress has
increased 265% since 2017.
Total Implementation Cost: $3,330,080 Total Implementation Cost: $3,680,259

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The Multi-CMS
Approach

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Utilization of more than one CMS is growing increasingly
common.
Breakdown of multi-CMS use
Not only is Multi-CMS growing,
using a CMS is table stakes for
enterprises in 2020.

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Having a secondary CMS gives enterprises the agility to be
creative.
Benefits of a secondary CMS

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Enterprises fear higher cost and different workflows when
looking at using a secondary CMS.
Risk of a secondary CMS

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The multi-CMS decision is up to the C-Suite.
Primary driver for multi-CMS
In the end, the C-suite is most
likely the final decision
maker, but agencies are
having their say.

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WordPress is winning as the leading secondary CMS and in
second place as the primary CMS.
Primary CMS Secondary CMS

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The growing use of multiple CMSs shows no sign of slowing –
with many planning to expand further.
US:
11 months
Total:
12 months
Average timetable for
organizations’ CMS change(s).
UK:
13 months

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The Rise of Headless

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But first…..what is headless or decoupled architecture exactly?

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For enterprises, headless is already here.
53%of enterprises are currently
using a headless approach
80%of enterprises not currently
using headless are planning
to evaluate using it in the next
12 months

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2020 will be the year of headless.
90%of enterprises will be using a
headless approach in 2020 if
all of these evaluations result
in headless use

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Why adopt headless?
Agility Performance Return on Investment

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The rise of headless lies in the growing importance of
security and measurement for enterprises.
What organizations are using or planning to
use headless for
The reasons enterprises are
using headless are the same
reasons they’re choosing
WordPress.

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There is not yet a clear consensus in terms of how to approach
the front-end framework to be used for headless approaches.
Using headless or evaluating in the future
Developers don’t want to
learn a new language just to
implement headless.
Developers will lean into what
they are already proficient in.

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WordPress is the leader in the secondary CMS market with
headless approaches.
Primary CMS Secondary CMS

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Case Studies: Driving
Results With Headless

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whiteGREY used a headless
WordPress configuration to
quickly bring local pricing to
Volvo’s global website.
Case Study
Challenge
Quickly build an accurate pricing
tool for Volvos sold at dealerships
in Australia; multiple taxes and
fees make a final “driveaway”
price difficult to calculate.
Results
• whiteGREY worked with WP
Engine to build a headless
WordPress solution pulling
from Volvo’s global
infrastructure; new interface
delivers more transparent
pricing for each Volvo model
• Entire site, built alongside
Volvo’s global architecture, was
launched within four months
• New site delivers a competitive
advantage for Volvo Australia.
So many businesses are pursuing
a dual CMS strategy today,
particularly for headless
solutions. The second CMS
they’re using is almost always
WordPress. We wanted to take
advantage of the same strategy.
Juan Garcia
whiteGREY HEAD OF
TECHNOLOGY
volvocarspricecalculator.com.au/

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Campbell’s put the real in
Reality Check on
Pinterest with headless.
Case Study
Challenge
Campbell’s knew that many
complicated recipes for food and
meals on Pinterest would be
unattainable for the average
person. What if you could take
the data from Pinterest’s
metadata and combine that with
information that Campbell’s
already has, enabling users to
cook with the simplest recipes
and steps.
Results
• Using headless technology and
WordPress, Campbell’s Reality
Check platform allows users to:
▪ Connect to Pinterest
▪ Scan their Pin boards, and
▪ Get recommendations for
real, easy-to-make recipes
One of the interesting things
about WordPress, the REST API,
and custom post types is the idea
that you can build a platform that
connects a bunch of APIs in the
backend and WordPress acts as
an application layer for common
functionality.
Catherine Auriana Cadigan
CAMPBELL DIGITAL STRATEGIST
& DIGITAL OPERATIONS
MANAGER
https://www.campbells.com/recipe-reality-check/

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Q&A

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Inquiring minds want to know.
Questions and answers.
* Slides, recording and resources will be made available within
the next several days

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Resources.
2020 Survey: The rise of multi-CMS, WordPress and headless in the enterprise
2017 International Study
Volvo Australia Price Calculator
Campbell’s Recipe Reality Check
Torque Article: Innovating with Headless WordPress

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Next up.
Register Now:
https://wpeng.in/ret
ention-growth/
Wednesday, April 8
11:00 a.m. CDT,
12:00 p.m. EDT,
9:00 a.m. PDT,
16:00 UTC/GMT

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Thank You.