Technology My Profession:
Online Digital Strategies
Erica Nistico, Scout Digital Marketing
@enistico @ScoutSocial
scoutdm....
Social Media Timeline
De-bunking
social media myths
De-bunking
social media myths
What is
social media?
What is
social media?
online
communication
and conversations
creators contributors
& sharers
consumers
Why is social media
important for
organisations?
Why is social media
important for
organisations?
choice
competition
communication
convenience
Don’t do social…
Don’t do social…
be social!
Myth #1
It’s all about what
people had for lunch.
Myth #1
It’s all about what
people had for lunch.
Who:
Your brand personality
Your target audiences
Myth #2
We have to be on
Facebook because
everyone else is.
Myth #2
We have to be on
Facebook because
everyone else is.
Why: aims and goals
What: content
Where: channels
When and How…
A bad plan:
hope
strategy
Myth #3
It’s all about digital
and social media!
Myth #3
It’s all about digital
and social media!
Digital and social media
is a reflection
of real life…
In summary:
who are your target audiences?
what is your brand personality?
what do you want to achieve?
what content do yo...
aims &
objectives
Digital or
Social Media
Strategy
audiences
brand
personality
measurement
content channels
campaigns
Thank you!
Erica Nistico, Scout Digital Marketing
@enistico @ScoutSocial
scoutdm.com.au
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Technology - My Profession: Online Digital Strategies

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Recently I was one of three presenters at a Talk Technology event in Adelaide, on the topic Connexions.
As well as hearing from industry and personal use, I was given the task of giving a brief overview of use of technology for businesses from a marketing perspective.
I've found that most businesses are scared of using digital marketing and social media when they don't understand it, so I broached the presentation by busting 3 major social media myths…

Published in: Technology, Business
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Technology - My Profession: Online Digital Strategies

  1. 1. Technology My Profession: Online Digital Strategies Erica Nistico, Scout Digital Marketing @enistico @ScoutSocial scoutdm.com.au
  2. 2. Social Media Timeline
  3. 3. De-bunking social media myths
  4. 4. De-bunking social media myths
  5. 5. What is social media?
  6. 6. What is social media? online communication and conversations
  7. 7. creators contributors & sharers consumers
  8. 8. Why is social media important for organisations?
  9. 9. Why is social media important for organisations? choice competition communication convenience
  10. 10. Don’t do social…
  11. 11. Don’t do social… be social!
  12. 12. Myth #1 It’s all about what people had for lunch.
  13. 13. Myth #1 It’s all about what people had for lunch. Who: Your brand personality Your target audiences
  14. 14. Myth #2 We have to be on Facebook because everyone else is.
  15. 15. Myth #2 We have to be on Facebook because everyone else is. Why: aims and goals What: content Where: channels When and How…
  16. 16. A bad plan: hope strategy
  17. 17. Myth #3 It’s all about digital and social media!
  18. 18. Myth #3 It’s all about digital and social media! Digital and social media is a reflection of real life…
  19. 19. In summary: who are your target audiences? what is your brand personality? what do you want to achieve? what content do you have, or want to share? where are the most relevant places to engage? how will you manage? (time/resources) how will you measure success?
  20. 20. aims & objectives Digital or Social Media Strategy audiences brand personality measurement content channels campaigns
  21. 21. Thank you! Erica Nistico, Scout Digital Marketing @enistico @ScoutSocial scoutdm.com.au

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