Social media, events and real-time tracking
                                                                              ...
It used to be about publishing,
now it is about participation




 http://www.nyhederne.tv2.dk
The value chain is changing




Great content meant
great attention




                                                  ...
The users decide, you don’t




http://www.flickr.com/photos/esparta/; www.neilperkin.typepad.com
Don’t be that therapist, ‘cause you’ll end up killing this guy

Don’t kill your
super hero




http://www.flickr.com/photo...
So what can we learn from this?
In the beginning, marketing was easy
Then came competition and people’s attention got harder to achieve
Social media has taught us to listen instead of telling

Social media has
taught us to listen




http://www.flickr.com/ph...
Value is not about what you have, but about what you share




       quot;In the past you were what you owned. Now you ar...
Some people think it’s about technology.....it’s not




http://www.gapingvoi.com; http://sethgodin.typepad.com; http://ne...
So what’s the good thing about
this?
Lots and lots of great user-generated
content
Lots and lots of empowerment
Lots and lots of loyalty
Lots and lots of willi...
The relationship between the spectator and the participant is no-longer
linear




                                    The...
Standard disciplines are evolving into
Standard disciplines are evolving
 personalized activities
into personalized activi...
It’s all connected; sport is part of who you are, not
  just something you do
It’s all connected -
sport is part of who yo...
I see no evil...
Maybe there’s a shot...
The Endomondo Tracker mobile app is the starting point, but other
devices can be used
Key functionality
To examples of how tracking technology can help prolonging an event


                • Copenhagen Marathon
              ...
References and inspiration from:



             • All the great photographers at Flikr, see page
                 source ...
Jakob Nordenhof Jønck
Co-founder of Endomondo

+45 3016 9607
jakob@endomondo.com
twitter.com/jajobjoenck
slideshare.net/ja...
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Social Media, Events And Real Time Tracking

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Starting off looking at key trends in the social media world, the presentation gives a view point on what the modern sports world can learn from this and uses Endomondo as one example on how to do this

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Social Media, Events And Real Time Tracking

  1. 1. Social media, events and real-time tracking May 14, 2009 Source: http://www.flickr.com/photos/kathy_zhuang/2747250608/in/photostream/
  2. 2. It used to be about publishing, now it is about participation http://www.nyhederne.tv2.dk
  3. 3. The value chain is changing Great content meant great attention Today, you need great content plus tools to make people interact and participate around the content to truly create attention http://www.flickr.com/photos/rwhollins/3332144171/
  4. 4. The users decide, you don’t http://www.flickr.com/photos/esparta/; www.neilperkin.typepad.com
  5. 5. Don’t be that therapist, ‘cause you’ll end up killing this guy Don’t kill your super hero http://www.flickr.com/photos/esparta
  6. 6. So what can we learn from this?
  7. 7. In the beginning, marketing was easy
  8. 8. Then came competition and people’s attention got harder to achieve
  9. 9. Social media has taught us to listen instead of telling Social media has taught us to listen http://www.flickr.com/photos/aknacer/
  10. 10. Value is not about what you have, but about what you share quot;In the past you were what you owned. Now you are what you share.quot; Charles Leadbeater – We Think
  11. 11. Some people think it’s about technology.....it’s not http://www.gapingvoi.com; http://sethgodin.typepad.com; http://neilperkin.typepad.com/
  12. 12. So what’s the good thing about this?
  13. 13. Lots and lots of great user-generated content Lots and lots of empowerment Lots and lots of loyalty Lots and lots of willingness to pay
  14. 14. The relationship between the spectator and the participant is no-longer linear The relationship between the spectator and the participant is no-longer linear www.flickr.com_photos_thomashawk
  15. 15. Standard disciplines are evolving into Standard disciplines are evolving personalized activities into personalized activities
  16. 16. It’s all connected; sport is part of who you are, not just something you do It’s all connected - sport is part of who you are Would it make sense to think of your target group not as customers or citizens but as members?
  17. 17. I see no evil...
  18. 18. Maybe there’s a shot...
  19. 19. The Endomondo Tracker mobile app is the starting point, but other devices can be used
  20. 20. Key functionality
  21. 21. To examples of how tracking technology can help prolonging an event • Copenhagen Marathon • Weekly training over the Endomondo platform for about 2000 people • Speed keepers track their training and people can participate whenever they want • People sign up for a training team, where people can compete and share info and messages • So what? Creates team spirit, creates stories way before the actual event, creates friendships through individual sports • London Marathon • Live tracking of selected featured profiles, described on the event site and tracking real-time during the event • Increases relevance for TV viewers by getting a national perspective on an international event
  22. 22. References and inspiration from: • All the great photographers at Flikr, see page source for each individual - thanks to Creative Commons • Amy Shuen, Heather Gold, Seth Godin, Neil Perkin, Tim O’Reilly, Tara “missrogue” Hunt, Charles Leadbeater
  23. 23. Jakob Nordenhof Jønck Co-founder of Endomondo +45 3016 9607 jakob@endomondo.com twitter.com/jajobjoenck slideshare.net/jakobjoenck www.endomondo.com

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