More Related Content Similar to SocialNow - Measurable Social Adoption (20) More from Peter H. Reiser (20) SocialNow - Measurable Social Adoption1. 1
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2014
socialadop/on.com
Measurable Social Adoption
Peter H. Reiser
Social Business Geek & CEO SocialAdoption.com
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2014
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h4ps://nodexlgraphgallery.org/Pages/Graph.aspx?graphID=18381
Provided
by:
@marc_smith
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2014
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Enterprise Social Landscape
Product
Development
Marketing HR IT Customer
Service
IDEAStorm Monitoring Recruitment Collaboration CommunitiesSocial Tools Silos
Social Graph Silos
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Source:
h4p://www.global-‐integra/on.com/resources/cartoons
Community
Manager
I need a urgent response
for a customer complaint
via Twitter ....
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2014
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Social Business Strategy
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Social Business Strategy
Socially enable your Processes to make your
Business more effective and efficient
Interact
Collaborate
Work
Social
Employee
Social
Customer
Sales
Marke/ng
Service
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2014
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Social
–
Tools
–
Graph
-‐
Adop/on
Integrate Social into your Business Processes
BID
Mngt.
Product
Crea/on
Market
Sell
Deliver
Support
Business
Applica6ons
IDEA Storm Social Monitoring Social Discovery Social Collaboration Communities
Social Insight
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socialadop/on.com
Business
Applica6ons
Sales
Social Re-Use versus Win/Loss
BID
Mngt.
Product
Crea/on
Market
Sell
Deliver
Support
Enterprise
Social
Collabora/on
-‐
secure
–
scalable
–
compliant
Social
-‐
Capabili/es
–
Graph
-‐
Adop/on
metricsmetricsmetrics metrics metrics14% higher Win Rate metrics
Social Selling
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2014
socialadop/on.com
CRM + Communities
Recommenda6ons
based
on
in
context
CRM
and
Social
Insight
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2014
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ROI on Social Collaboration (Sun Microsystems)
ROI
Calcula6on
Revenue
:
11,000
Millions
80%
of
projects
in
AIM
KMS:
8,800
Millions
14
%
average
Re-‐Use:
1,320
Millions
Average
win
rate
improvement
:
10
%
Source:
h4p://socialadop/on.com/2011/12/12/social-‐roi-‐and-‐social-‐value-‐models/
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2014
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Business
Applica6ons
Project Delivery
Social Re-Use versus Project Margin
BID
Mngt.
Product
Crea/on
Market
Sell
Deliver
Support
Enterprise
Social
Collabora/on
-‐
secure
–
scalable
–
compliant
Social
-‐
Capabili/es
–
Graph
-‐
Adop/on
metricsmetricsmetrics metrics metrics20% higher margins
Social Collaboration
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Social
&
Business
Value
per
Document
Social
Values
! Downloads
! Ra/ngs
! Re-‐Use
Business
Values
Wins
Revenue
Hours
saved
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ok – and how to drive
Social Adoption ?
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Social Adoption
+
=
WIIFM
Source:
h4p://socialadop/on.com/2008/09/16/community-‐equity-‐a-‐way-‐to-‐measure-‐social-‐capital-‐for-‐an-‐enterprise/
(Measuring) Social Capital
Maslow
Social Value Model
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2014
socialadop/on.com
Understand your Users/Audience
Sales
Team
Tech
Team
Next
Fiscal
year
-‐
you
can
choose
between:
5% more salary
or
work on a cool project
Source:
h4p://socialadop/on.com/2011/12/12/social-‐roi-‐and-‐social-‐value-‐models/
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1. Social Value model (Motivational Design)
• Motivation (Behaviorism Theory)
• Intrinsic
• Extrinsic
• Reward models (Cognitive Evaluation Theory)
• Tangible/intangible rewards
• Excepted/un-excepted
• Activity Loop
• Motivation -> Action -> Feedback
• Fun
Engagement
Progression
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socialadop/on.com
Example: Sun Microsystems Technology Leadership
Engineer
Principal
Fellow
Senior
Engineer
HR
Levels
HR
Promo/on
Process
Peer Review
Candidate Pipeline Criteria's
! Internal
Outreach
! External
Outreach
! Intellectual
Proper/es
! ....
! ....
! Over average Social Equity
Source:
h4p://socialadop/on.com/2011/12/12/social-‐roi-‐and-‐social-‐value-‐models/
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socialadop/on.com
Measure Social Capital
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Example: Community Equity
Social Equity Activities Me
Contribution
create
modify
Participation
view
rate
comment
Re-use
People
ActorsValue per ActivitySum of Value
Person Equity
Information Equity
Community Equity
Tag Equity
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2014
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Select the appropriate tools
• Re-usable Social capabilities
• Integration into business process – apps - data
• Social Insights – capture – analyze – visualize
• Customer Experience – adaptive – mobile
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socialadop/on.com
Examples: Social Now Tool Vendors
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Results (example Sun Microsystems)
• #2 internal site after 12 month
• 30’000+ users
• Most trusted website and content
• Consolidation and close-down of 5 global repositories
• 2 new unique T-Shirt designed and delivered
• 1 new special beer brewed (and limited delivered)
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Additional Benefits: Much better Search
Expertise Discovery
Personalized
Recommendations
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Additional Benefits
! Meaningful PBL’s
! Trend discovery (Tag Cloud)
! Dynamic Expertise and Skills discovery
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2014
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Social Business Summary
BID
Mngt.
Product
Crea/on
Market
Sell
Deliver
Support
Enterprise
Social
Collabora/on
-‐
secure
–
scalable
–
compliant
Social
-‐
Capabili/es
–
Graph
-‐
Adop/on
Business
Applica6ons
metricsmetricsmetrics metrics metrics
WIIFM
Social Insight
WIIFB
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socialadop/on.com
Ø Social Business Strategy (WIIFB)
Ø Social Value Modeling (WIIFM)
Ø Social Product Strategy
Can we help you?
http://socialadoption.com
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2014
socialadop/on.com
@Apéro
@peterreiser
facebook.com/reiser2.0
linkedin.com/in/peterreiser
Thank
you