Snapshot of Consumer Behaviors of March 2024-EOLiSurvey (EN).pdf
Lds 002 #2008604-v1-pjd
1. Croft Cottage, 1 Todley Hall Road, Laycock, Keighley, West Yorkshire, BD22 0QB
Tel: Mob: 07569260322 E-Mail: pdowling@fsmail.net
Educational qualifications:
1982-1987 – St Cuthberts RC Secondary School, Old Kiln Lane, Bolton – 9 O Levels, all passes
1987-1989 – St Edmund Campion school, Sutton New Road, Erdington, Birmingham – 4 A levels, all
passes
1990-1994 – University of East Anglia, Bluebell Lane, Norwich, Norfolk – BA 2:1 honours – French
Area Studies (French language, French and European history, politics and economics)
December 2009 – Present - Bids Manager, Eversheds LLP, Water Lane, Leeds
Senior member of a team of eight pitch managers providing complete pitch support for Eversheds in
the UK and across its network of international offices.
• Mentoring and training junior team members and helping manage the team as a wholes
workload in cooperation with the team leader and pitch executives.
• Acting as key point of contact across the Eversheds network for World Bank, International
Finance Corporation and other supranational proposals.
• Working as part of the senior marketing team to develop capabilities in the firm’s
international offices in particular in Paris where I am acting as mentor to a newly appointed
pitch assistant.
• Identifying and scoping new work opportunities for the firm, briefing and working with
partners to reach bid/no bid decisions. Coordinating and coaching
partner/associate/solicitor teams working to produce high quality bid materials to take the
firm through to interview stage.
• Supporting the interview process by producing high quality presentation materials to
support interview teams. Coaching and rehearsing interview teams of partners and solicitors
to help them perform at interview stage.
• Working with partners and associates to identify market trends and deliver pricing &
marketing strategies adapted to win work in the most challenging market conditions.
• Undertaking debriefing for pitches (whether won or lost) and analysing the information
gathered to ensure that colleagues secure “lessons learnt” from the tendering process and
that the firm’s tendering processes are of the highest quality and that key messages are
evolving to meet changing market conditions.
• Pitch team strategic advisor to the Public Sector, Local Government and Commercial sector
groups acting as “first port of call” to drive forward pitching best practice for these sector
groups. This role also involves developing precedent banks of information for the two groups
and promoting best practice by leading regular “roadshow” seminars.
• Liaison with Business Development and Key Account Management colleagues to ensure that
the right sales messages and products are included in all proposals pitches.
2. • Providing training and expertise to new recruits joining the team both in the field of local
government pitching and wider commercial legal work.
• Leading and managing complex and strategic proposals across all of the firm’s practice
groups. Winning multi million pound proposals – Lloyds Banking Group; Network Rail;
Barclays Bank; KPMG; Nuclear Decommissioning Authority; Qatari Diar; Department for
Education; Cambridge University Press; Transport for Greater Manchester; General Medical
Council; Financial Conduct Authority.
• – Win rate approximately 55%.
December 2005 – November 2009 - Bids Manager, Trowers & Hamlins LLP, Sceptre Court, Tower
Hill, London
• Provided complete bids management and business development service for the firm’s public
sector commercial team and for the firm as a whole.
• Identifying new work opportunities and responding to advertisements. Writing appropriate
responses to PQQ and ITT documents received. Helping partners and fee earners with input
and with writing all elements of documentation. Ensuring compliance with client
requirements and procurement regulations as required.
• Coaching and rehearsing interview teams and producing documentation to support teams in
interviews as required.
• Administering and keeping up to date a large database of facts and figures about the firm.
• Took part in the firm’s rebranding exercise and member of CSR committee.
• Undertook extensive market research and business development projects on behalf of the
partners in support of efforts to expand and diversify the team and the firm’s client base
into the private sector in response to changing market conditions.
• Business development work included identifying key contacts within target organisations
and producing “taster” documents and capability statements to raise profile.
• Managing a secretarial and document production team to deliver best in class pitch
documentation.
• Developed new tender template to meet the requirements of the department.
• Hit rate about 40%. About 100 tenders written per year.
April 1999 – December 2005 – Information & Marketing Officer, Wragge & Co LLP, 55 Colmore Row,
Birmingham
• Provided a marketing and business development research service to the three partner PFI &
infrastructure team. The team focused in particular on the defence, transport infrastructure
and local government sectors.
• Spotting and responding to new business opportunities including writing and producing
pitch documents and coaching and rehearsing interview teams.
• Producing briefing notes on potential new clients and emerging markets.
3. • Designing, writing and producing publicity materials and press releases in partnership with
marketing department colleagues.
• Administering and keeping up to date a library of know-how and precedent documents.
• Actively involved in the firm’s business development activities, assisting partners with a
number of initiatives including the conclusion of a strategic alliance with a major German
law firm.
• Worked on the international diversification of the firm in particular developing the firm’s
practice working on major transport World Bank funded projects in sub-Saharan Africa.
February 1996 – March 1999 – Paralegal – DLA – Temple Row – Birmingham
• Paralegal working for the PFI and projects team.
• Assisting with general legal administrative work and research including work to bring
completions to an orderly conclusion.
• Providing a research service for legal colleagues seeking both legal information and general
market background information.
• Administering and cataloguing an extensive database of PFI and projects based precedents
and a library of hard copy information.
• Contributing to the knowledge management efforts of the firm as a whole.
June 1995 – February 1996 – Post room assistant – DLA Birmingham, general clerical and post room
support.
June 1994 – June 1995 – Section assistant – Planning department, Birmingham City Council –
Following graduation worked for 12 months as a temporary section assistant at Birmingham City
Council before applying for and winning a place at St Martin’s Teacher Training College, Lancaster.
Referees
Ms Katja Anderson*
Pitch Team Manager
Eversheds LLP
Bridgewater Place
Water Lane
Leeds
LS 11 5DR
*Present employer – do not contact without my permission
Ms Helen Randall
Partner
Trowers & Hamlins LLP
Sceptre Court
40 Tower Hill
London
4. EC3N 4DX
Mr Stephen Kenny
Partner
Wragge & Co LLP
55 Colmore Row
Birmingham
B3 2AS
Other information
I am an experienced fell walker and sometime rock climber and never happier than when tramping
across the rain or snow swept hills of the Pennines and the Lake District or hanging off a rocky
scramble by my finger nails.
I also enjoy spending time with my wife, my children (1 son, 6 and 1 daughter, fourteen months) and
my family. I enjoy cinema, cooking and photography.
I have travelled extensively in Europe and the Middle East.