What makes popular social platforms addictive?
Visible Scoreboard To motivate students, I tried usingAmy Jo Kims game mechanics (2006)
Photo by flickr user: Nemos great uncle (Aug, 2008)Amy Jo Kim explained game mechanics with how Frequent Flyer Miles work
“I see a game mechanics working well on sites like YouTube, Yelp, Twitter, and Flickster. [...] like points,Amy Jo Kim leaderboards, level-ups,Creative DirectorShufﬂeBrain social exchanges, and customization to a strong core experience.”
Five Game Mechanics 1. Collecting 2. Earning Points 3. FeedbackAmy Jo KimCreative Director 4. ExchangesShufﬂeBrain 5. Customization
Earning Points Amy Jo Kim’s idea was in the presence of a scoring mechanism. Established a blogging leaderboard via technorati.com authority ranking algorithm. Provide our students a basic measure of how they were doing against one another. Students also given weekly audits of the class overall performance.
Collecting ThingsFor quality blog posts, students earned weekly awardsVariety of awards promotes diverse behaviorsAwards can be traded for extra credits or the ability togain “immunity” from extra assignments.
Feedback Comments and trackback allow students to understand the quality of the blog and wiki contribution. Students are given the opportunity to improve on posts if they have not reached the assignment deadline. Accessibility of feedback allows students to accelerate mastery in each week’s theme.
Customization Students instinctively personalized their blogs by the ﬁrst week of use. Low level: Blog templates High level: Sidebar widgets Social Objects - personal photos - favorite music - branding - chat box
ExchangesTo track the layers of interaction, we visually aggregatedRSS feeds of their blogs and wikis using Netvibes.com
Motivations for Contributing Reciprocity NeedPerhaps the most anticipated factor One may produce and contribute a that motivates people to give. public good for the simple reason that a person or the groups as a Reputation whole has a need for it.The willingness to help others can allwork to increase ones prestige in a community. Attachment The commitment one has to the group, one’s utility. Sense of Efﬁcacy The feeling an individual has that makes them feel that they have Side-effect some effect on the environment Private behavior makes cost of around them. sharing near zero.
Title : JFDI Academy - http://jedi.ddns.comp.nus.edu.sgModule : CS1101S Programming Methodology @ NUSProfessor : Ben Leong / Collaborator : Su Yuen
Capturing Spontaneity The Third Place Being a shared space means fairly equal standing in power Motivates the user by choice (self-interest) over coercion Informality Informal channels allow for more spontaneous interaction.Image Source: http://mchabib.com/2006/10/05/digital- library-as-third-place/ Distinguishing motivation for using Facebook vs. Blackboard
!The Digital Divide in terms of video media literacy (Stavchansky, 2006)
Dealing with Complexity Digital Divide - Parallel Backchannels - Participatory Literacy - Polarized Performance Open to Subversion - Private vs. Public discourse - Opposing learning objectiveshttp://maxpictures.com/weblog/2007/04/11/product-placement/ - Community self-moderation Swings both ways...