2. What is Product Listing Ads?
It’s a self-serve tool which helps you advertise your products on the Paytm Mall website & app. This helps you get better visibility for your
products and improve sales by advertising relevant products to the customers. This is one of the easiest ways to stand out in a
marketplace, ensuring higher visibility with sponsored ads on 6 different pages on Paytm Mall app/web.
With Paytm Listing Ads, your product can be visible as soon as the customer:
1. Searches for a product
2. Lands on the product grid using the category tabs
3. Clicks on a dedicated offer banner
4. Places an order for a product
5. Browses through a product page
6. Visits Category Storefront
3. How your product ads will be visible on Paytm Mall
When a customer searches for the product:
Web view App view
4. How your product ads will be visible on Paytm Mall
When a customer visits the category page:
Web view
App view
5. How your product ads will be visible on Paytm Mall
When a customer goes through the sponsored products list on the product description page
App viewWeb view
6. What are the benefits of PLA?
Increases product visibility
Helps boost your sales
Makes you stand out amongst your
competitors
Gives you complete control on marketing
budget
Provides detailed analytics
Makes you visible to the right
customers
7. How to get started with it?
You can create your product ad in just three simple steps:
Fill in the campaign
details
De-select products Set the bidding rate
