Tech Startup Growth Hacking 101 - Basics on Growth Marketing
Edit price
1. Editing catalogue: Price
In this module, we will discuss :-
1. General guidelines to update the price
2. How to edit price one by one?
3. How to edit price in bulk?
2. General guidelines to update the price
Before you update the price, let’s understand :
1- What is MSP (Maximum Selling Price)?
Maximum Selling Price or MSP is defined as the maximum price at which a particular product can be sold on
Paytm Mall. This is a pre-calculated value & is decided based on the pricing behavior of the product in the last
30-90 days. Product’s selling price can never be greater than MSP or the MRP.
2- What is MOP (Minimum Operating Price)?
Minimum Operating Price or MOP is defined as the minimum price at which a particular product can be sold on
Paytm Mall. This is a pre-calculated value & is decided based on the pricing behavior of the product in the last
30-90 days. Product’s selling price can never be lesser than MOP.
3- Is there any limit on increasing/decreasing the selling price?
Yes, you can’t increase or decrease the price beyond a pre- defined maximum variance. It means you may
increase/decrease the price of a product within a certain set range defined at category level. Also, price can
only be updated by certain number of times within 24 hours.
3. How to edit the price one by one ?
Click on the Catalogue Tab
Click on this icon to edit the MRP
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To edit the MRP and selling price of a single product, follow these steps
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4. How to edit the price one by one ?
Enter the New MRP
Click on Done
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5. Click on this icon to edit the Selling Price5
How to edit the price one by one ?
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6. How to edit the price one by one ?
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Enter the New Selling price
Click on Done
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7. 8 Click on the calculator to view the expected payout of your product
How to edit the price one by one ?
If you want to check the expected payout, then follow these steps
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8. Check your expected payout according
to the shipping region
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How to edit the price one by one ?
9. Click on the checkbox to select all the products
Click on Download CSV of Selected Columns
Edit the price and products in bulk via the seller panel
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How to edit the price in bulk?
11. The Excel file will get downloaded to your computer
Edit the Price and MRP
Remove all other columns except
Product ID, Price and MRP
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How to edit the price in bulk?
12. Click on file option and save the file
on your desktop
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How to edit the price in bulk?
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13. Click on Upload Updated CSV Choose the file and click on Upload
The prices will be updated. To see the
changes, refresh the page.
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How to edit the price in bulk?
14. Sample of error file :
How to edit the price in bulk?
Here you need to set the price within the given range
Here you have exceeded the count of the price update which are allowed for a day. Here, selling price can
be updated the next day
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15. Sample of error file :
How to edit the price in bulk?
Here you need to reduce the selling price, which should be less than or equal to MRP
Here you need to set the price which should be greater than Zero11
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