Pop Idol as Your Business Model
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A presentation on participatory marketing
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Pop Idol as Your Business Model
- 1. Pop Idol as Your Business Model The Power of Participation Dr Paul Marsden clickadvisor
- 2. Who’s the guy with Jacko? clickadvisor
- 3. “He should be melted down into glue” Chris Martin, Coldplay clickadvisor
- 4. Simon Fuller The Man Behind the Pop Idol Franchise clickadvisor
- 5. Pop Idol Participatory Entertainment clickadvisor
- 6. Pop Idol Generation Where’s the Mouse? clickadvisor
- 7. Web 2.0 Participatory Media clickadvisor
- 8. Participatory Media >50% of Top Sites Now Driven By Participatory Media clickadvisor
- 9. Participatory Media Not the End of Corporate Art, but... clickadvisor
- 10. Participatory Marketing clickadvisor Brands Do Pop Idol
- 11. Participatory Marketing clickadvisor Brands Do Pop Idol
- 12. Participatory Marketing clickadvisor Brands Do Pop Idol
- 13. Participatory Marketing clickadvisor Brands Do Pop Idol
- 14. Participatory Marketing clickadvisor Brands Do Pop Idol
- 15. Participatory Marketing clickadvisor Brands Do Pop Idol
- 16. Participatory Marketing clickadvisor Participation Beyond Pop Idol: Brand Ambassadors
- 17. Participatory Marketing Closing the Loop with Consumers Participatory Marketing clickadvisor Participation Beyond Pop Idol: Collaborative Filtering
- 18. Participatory Marketing clickadvisor Participation Beyond Pop Idol: Participation for Good
- 19. The Psychology of Participation / Pop Idol clickadvisor The Hawthorne Effect
- 20. Brewtopia - A Pop Idol Brand clickadvisor Participatory Marketing in Action
- 21. Participatory Marketing clickadvisor Increases Brand Loyalty and Brand Advocacy
- 22. Participatory Marketing Drives Brand Trial and clickadvisor Word of Mouth
- 23. Participatory Marketing clickadvisor Four Times as Effective as Television Advertising
- 24. Participatory Marketing clickadvisor Self-funding Marketing
- 25. Participatory Marketing clickadvisor Builds Brand Equity
- 26. Branding: “Establishing efficient, choice-shaping associations with the brand name” Participatory Marketing clickadvisor Builds Brand Equity
- 27. Participatory Marketing clickadvisor Listen and Be Seen Be Listening
- 28. e Lak gon e ob ome W dr Syn Participatory Marketing clickadvisor Actually Listening
- 29. e Lak gon e ob ome W dr 80% of CEO’s believe their brands Syn offer a superior experience... Participatory Marketing clickadvisor Actually Listening
- 30. e Lak gon e ob ome W dr 80% of CEO’s believe their brands Syn offer a superior experience... ...8% of their customers agree Bain & Co Participatory Marketing clickadvisor Actually Listening
- 31. One More Thing... Back to Pop Idol (Sorry) clickadvisor
- 32. Original Pop Idol Concept Web Business for Spotting and Commercialising New Talent Step 1: Source Talent From The Crowd Step 2: Screen for Potential Step 3: Own the Output clickadvisor
- 33. Screening for Potential Professional Juries clickadvisor
- 34. Screening for Potential People Juries clickadvisor
- 35. Owning the Output Commercialise the hell out of the winner clickadvisor
- 36. Pop Idol is Not Trivial The Science Bit: Application to Business of Darwinian Genius Creativity = STEP 1: Random Variation + STEP 2: Competitive Selection clickadvisor
- 37. Pop Idol is The Ultimate Creative Engine Survival of the Fittest Creativity clickadvisor
- 38. Pop Idol is The Ultimate Creative Engine Survival of the Fittest Creativity clickadvisor
- 39. Pop Idol is The Ultimate Creative Engine Survival of the Fittest Creativity clickadvisor
- 40. Threadless: Pop Idol for Graphic Designers clickadvisor Web Business for Spotting and Commercialising Talent
- 41. InnoCentive: Pop Idol for Scientists clickadvisor Web Business for Spotting and Commercialising Talent
- 42. iStockphoto: Pop Idol for Photographers clickadvisor Web Business for Spotting and Commercialising Talent
- 43. OpenAd: Pop Idol for Creatives clickadvisor Web Business for Spotting and Commercialising Talent
- 44. TopCoder: Pop Idol for Geeks clickadvisor Web Business for Spotting and Commercialising Talent
- 45. Hosting Your Own Pop Idol clickadvisor Web Business for Spotting and Commercialising Talent
- 46. Hosting Your Own Pop Idol clickadvisor Web Business for Spotting and Commercialising Talent
- 47. Hosting Your Own Pop Idol clickadvisor Web Business for Spotting and Commercialising Talent
- 48. Hosting Your Own Pop Idol clickadvisor Web Business for Spotting and Commercialising Talent
- 49. Hosting Your Own Pop Idol clickadvisor Web Business for Spotting and Commercialising Talent
- 50. Hosting Your Own Pop Idol clickadvisor Web Business for Spotting and Commercialising Talent
- 51. Pop Idol: “Competitive Crowdsourcing” Outsourcing to the Crowd Jeff Howe clickadvisor
- 52. Pop Idol: “Competitive Crowdsourcing” Outsourcing to the Crowd Crowdsourcing: The the act of taking a task traditionally performed by an employee or contractor, and outsourcing it in the form of an open call Jeff Howe clickadvisor
- 54. Wrap Up 1. Pop Idol: Effective Digital Marketing Model Gold Standard Participatory Marketing clickadvisor
- 55. Wrap Up 1. Pop Idol: Effective Digital Marketing Model Gold Standard Participatory Marketing clickadvisor
- 56. Wrap Up 1. Pop Idol: Effective Digital Marketing Model Gold Standard Participatory Marketing 2. Pop Idol: Effective Digital Business Model Online Talent Spotting & Commercialisation as Web 2.0’s Golden Egg clickadvisor
- 57. Thanks! paul.marsden@clickadvisor.com clickadvisor