28. e
Lak gon
e
ob ome
W dr
Syn
Participatory Marketing
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Actually Listening
29. e
Lak gon
e
ob ome
W dr
80% of CEO’s believe their brands Syn
offer a superior experience...
Participatory Marketing
clickadvisor
Actually Listening
30. e
Lak gon
e
ob ome
W dr
80% of CEO’s believe their brands Syn
offer a superior experience...
...8% of their customers agree
Bain & Co
Participatory Marketing
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Actually Listening
32. Original Pop Idol Concept
Web Business for Spotting and Commercialising New Talent
Step 1: Source Talent From The Crowd
Step 2: Screen for Potential
Step 3: Own the Output
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36. Pop Idol is Not Trivial
The Science Bit: Application to Business of Darwinian Genius
Creativity
=
STEP 1: Random Variation
+
STEP 2: Competitive Selection
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37. Pop Idol is The Ultimate Creative Engine
Survival of the Fittest Creativity
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38. Pop Idol is The Ultimate Creative Engine
Survival of the Fittest Creativity
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39. Pop Idol is The Ultimate Creative Engine
Survival of the Fittest Creativity
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40. Threadless: Pop Idol for Graphic Designers
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Web Business for Spotting and Commercialising Talent
41. InnoCentive: Pop Idol for Scientists
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Web Business for Spotting and Commercialising Talent
42. iStockphoto: Pop Idol for Photographers
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Web Business for Spotting and Commercialising Talent
43. OpenAd: Pop Idol for Creatives
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Web Business for Spotting and Commercialising Talent
44. TopCoder: Pop Idol for Geeks
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Web Business for Spotting and Commercialising Talent
45. Hosting Your Own Pop Idol
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Web Business for Spotting and Commercialising Talent
46. Hosting Your Own Pop Idol
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Web Business for Spotting and Commercialising Talent
47. Hosting Your Own Pop Idol
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Web Business for Spotting and Commercialising Talent
48. Hosting Your Own Pop Idol
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Web Business for Spotting and Commercialising Talent
49. Hosting Your Own Pop Idol
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Web Business for Spotting and Commercialising Talent
50. Hosting Your Own Pop Idol
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Web Business for Spotting and Commercialising Talent
52. Pop Idol: “Competitive Crowdsourcing”
Outsourcing to the Crowd
Crowdsourcing:
The the act of taking a task
traditionally performed by
an employee or contractor,
and outsourcing it in the
form of an open call Jeff Howe
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54. Wrap Up
1. Pop Idol: Effective Digital Marketing Model
Gold Standard Participatory Marketing
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55. Wrap Up
1. Pop Idol: Effective Digital Marketing Model
Gold Standard Participatory Marketing
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56. Wrap Up
1. Pop Idol: Effective Digital Marketing Model
Gold Standard Participatory Marketing
2. Pop Idol: Effective Digital Business Model
Online Talent Spotting & Commercialisation as Web 2.0’s Golden Egg
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