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Goodwin's theory identifies key elements of music videos including demonstrating the genre's characteristics through style, illustrating the song's lyrics through visuals, amplifying the music with visuals, and commonly featuring voyeuristic treatment of women and many shots of the artists as demanded by record companies. The theory also discusses how music videos reference other media and often employ the "male gaze" by objectifying women from a heterosexual male perspective or portraying them as virgins or "whores", and identifies the four elements that comprise a star's public image.



