Goodwin's theory identifies points that explain what a music
videos is about.
 Music videos demonstrate genre characteristics, so music
videos have there own music video style.
 The relationship between visuals illustrating the lyrics in the
song.
 The relationship between visuals amplifying the music.
 There is going to be voyeuristic treatment of women within a
music video.
 There are demands of the record company for many shots of
the artists.
 There are intersexual references to other media outlets such
as film, T.V and other music.
 A part of the male gaze theory suggests
that the camera/audience always
represents a heterosexual man’s
perspective of the scene objectifying
women.
 Another part of the male gaze theory
suggests that women are only portrayed as
one of two possibilities. Either a virginal
innocent character or a sexy “whore”. This is
called the virgin/whore dichotomy.
Identified that there are 4 elements to the star:
1. The real person
2. The performer of “roles”
3. The persona
4. An image

Overview of Media Theories

  • 2.
    Goodwin's theory identifiespoints that explain what a music videos is about.  Music videos demonstrate genre characteristics, so music videos have there own music video style.  The relationship between visuals illustrating the lyrics in the song.  The relationship between visuals amplifying the music.  There is going to be voyeuristic treatment of women within a music video.  There are demands of the record company for many shots of the artists.  There are intersexual references to other media outlets such as film, T.V and other music.
  • 3.
     A partof the male gaze theory suggests that the camera/audience always represents a heterosexual man’s perspective of the scene objectifying women.  Another part of the male gaze theory suggests that women are only portrayed as one of two possibilities. Either a virginal innocent character or a sexy “whore”. This is called the virgin/whore dichotomy.
  • 4.
    Identified that thereare 4 elements to the star: 1. The real person 2. The performer of “roles” 3. The persona 4. An image