Andrew Goodwin's theory proposes 7 key ideas for analyzing music videos: 1) Videos demonstrate genre characteristics through performances or dances. 2) Lyrics can be illustrated, amplified, or contradicted by visuals. 3) Music and visuals also have an illustrative, amplifying, or contradictory relationship. 4) Record labels demand close-ups of artists and motifs recurring in their work. 5) Videos frequently reference looking and treat the female body voyeuristically. 6) Videos often make intertextual references to other media. 7) Videos are categorized as performance, narrative or concept-based and how elements of each are used.

1. Andrew Goodwin’sTheory
Andrew Goodwin - 7 key ideas to identify
1. Music videos demonstrate genre characteristics (e.g. Stage performances in metal videos,
dance routines for boy/girl bands)
2. There is a relationship between the lyrics and the visuals (Either illustrative, amplifying or
contradicting)
3. There is a relationship between the music and the visuals (Either illustrative, amplifying or
contradicting)
4. The demands of the record label will include the need for lots of close-ups of the artist and
the artist may develop motifs which recur across their work (e.g. A visual style)
5. There are frequent references to the notion of looking (screens within screens, telescopes,
etc) and particularly voyeuristic (sexual) treatment of the female body
6. There is often intertextual references (to films, TV programmes, other music videos, etc)
7. Whether the video is primarily performance-based, narrative-based or concept-based and
how element of each is used in it