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B Y N A S E H A A N D FA B I H A
ANDREW GOODWIN
ANDREW GOODWIN’S THEORY
• Music videos tend to include a demonstration of typical genre
characteristics. For example, a vi...
ANDREW GOODWIN’S THEORY
There are frequent references to the notion of looking and the voyeuristic
treatment of the female...
ANDREW GOODWIN’S THEORY
There is a succinct relationship between music and visuals. There are three
ways visuals are used ...
ANDREW GOODWIN’S THEORY
The record label which the artist is assigned to tends to have certain
demands. They often include...
ANDREW GOODWIN’S THEORY
There is often intertextual references (to films, TV programmes, other
music videos etc.) • e.g. D...
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Andrew Goodwin's Theory

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Andrew Goodwin's Theory

  1. 1. B Y N A S E H A A N D FA B I H A ANDREW GOODWIN
  2. 2. ANDREW GOODWIN’S THEORY • Music videos tend to include a demonstration of typical genre characteristics. For example, a video stage performance is typical for a heavy metal video, a dance routine is typical to find in either an all girls band or even boy bands, and women wearing revealing clothes in a rap video, whilst men are driving cars or smoking. Music videos also can link to film genres, this is known as intertextuality e.g. many heavy metal songs or rock songs are influenced by horror films.
  3. 3. ANDREW GOODWIN’S THEORY There are frequent references to the notion of looking and the voyeuristic treatment of the female body. Notions of looking includes men or women being represented as seductively or if there is eye contact with the camera. The notion of looking can also be referenced by the use of props. e.g. Mirrors, television screens, cameras, telescopes, binoculars and magnifying glasses are all references to, these are commonly used. Voyeurism is widely used to sell the artist's music through sex appeal, a recent example being Miley Cyrus. Voyeurism today is most likely only shown at one angle. You do not see a male doing that, only women.
  4. 4. ANDREW GOODWIN’S THEORY There is a succinct relationship between music and visuals. There are three ways visuals are used to promote a song : Illustrate, music videos use certain images & shots to illustrate/explain the meaning of lyrics to their song and the genre. Disjuncture. Is this situation , the meaning of the song is completely ignored in the music video. Amplify repeatability- This is when the images and camera shots are manipulated and shown repeatedly through out the music video and is drummed into our vision. Relation between the music and visuals. For example: when the song lyrics are jump! Jump! Jump! And on the music video there are characters/actors actually jumping.
  5. 5. ANDREW GOODWIN’S THEORY The record label which the artist is assigned to tends to have certain demands. They often include the need for lots of close ups of the artist and the artist will have a visual style which recurs across their work. e.g. An example of a visual style could be Lady Gaga as she is always wearing quirky clothes
  6. 6. ANDREW GOODWIN’S THEORY There is often intertextual references (to films, TV programmes, other music videos etc.) • e.g. Destiny's Child doing Independent Women referencing Charlie's Angels. Will Smith doing Men in Black for the film Men in Black Intertextuality. The Wombats video for My Circuit board City referencing a video game.

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