Successfully reported this slideshow.
Your SlideShare is downloading. ×

How to shoot the perfect video

Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad

Check these out next

1 of 29 Ad
Advertisement

More Related Content

Viewers also liked (17)

Advertisement

How to shoot the perfect video

  1. 1. @photosbydepuhl How to shoot the perfect video Pascal Depuhl
  2. 2. @photosbydepuhl We create mind-changing visual content.
  3. 3. @photosbydepuhl Some of the companies I get to work with…
  4. 4. @photosbydepuhl VIDEO …but enough about me, let’s talk about
  5. 5. 80% According to Cisco by 2019, video will account for 80% of all Internet traffic. @photosbydepuhl
  6. 6. @photosbydepuhl How to shoot the perfect video
  7. 7. @photosbydepuhl A perfect video is … …like a perfect blog post.
  8. 8. @photosbydepuhl Title How do you grab attention in 3 seconds?
  9. 9. @photosbydepuhl Post Why does video engage an audience?
  10. 10. @photosbydepuhl Call to Action Do you know where you want to end up?
  11. 11. @photosbydepuhl Title Grab their attention in the first 3 seconds!
  12. 12. @photosbydepuhl Give the viewer something to care about (Don’t you want to find out what happens to the pilots?)
  13. 13. @photosbydepuhl Post Video is multi sensory story telling!
  14. 14. @photosbydepuhl a dirty little secret: story trumps everything (Ok, so it’s not little, nor dirty and now it’s not a secret anymore either.)
  15. 15. a beginning, a middle, and an end. Every Story has 3 key ingredients: @photosbydepuhl
  16. 16. @photosbydepuhl Beginning Grab their attention The DON’TS of beginnings: DON’T EXPLAIN EVERYTHING DON’T START W/ A LONG INTRO EXPLODE INTO ACTION SURPRISE YOUR VIEWER DON’T WASTE MY TIME SET A WHIRLWIND PACE
  17. 17. @photosbydepuhl Middle K.I.S.S. Keep it SHORT stupid! Have a hero Hero Have one. Eyecandy Make it worth watching!
  18. 18. @photosbydepuhl End What’s your endgame? “The perfect video must tell a compelling story, engineered to change its viewers mind.” “The perfect video must tell a compelling story, engineered to change its viewers mind.” The Art of Changing Minds
  19. 19. @photosbydepuhl Call to Action Know your endgame before you begin
  20. 20. @photosbydepuhl Video is powerful
  21. 21. @photosbydepuhl subtle should be
  22. 22. @photosbydepuhl Case Study
  23. 23. @photosbydepuhl This video took 100 minds from this:
  24. 24. @photosbydepuhl …to this:
  25. 25. in 15 minutes
  26. 26. @photosbydepuhl The perfect video is … …like the perfect blog post.
  27. 27. @photosbydepuhl The perfect video grabs their attention, like a good blog title. The perfect video tells a compelling story, like a great blog post. The perfect video has an endgame in mind, like a clever call to action.
  28. 28. Contact Pascal Depuhl Photography by Depuhl www.depuhl.com @photosbydepuhl

×