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Creating a Promo Video using Your iPad and Editing with iMovie for iPad

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How to create a promo video for your website using your iPad and editing the footage with iMovie for iPad. This technique can be used to promote your business or a product. It is an easy way to get the job done for you or your clients.

Published in: Marketing
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Creating a Promo Video using Your iPad and Editing with iMovie for iPad

  1. 1. Easy Promo Video For Your WordPress Site Using iMovie for iPad Judi Knight, New Tricks @judiknight http://newtricks.com 2
  2. 2. Why Use an iPad? • Great camera to shoot footage • Easy to operate since it is bigger than a camera. • You can easily shoot video using selfie view • You can edit right from the iPad using iMovie. @judiknight http://newtricks.com 3
  3. 3. Why Use iMovie for iPad? • It is free • It’s easy • iMovie for iPad has everything you need to shoot a promotional video for your website. • iMovie for iPad is easier to use than the desktop version which includes things beginners don’t need. @judiknight http://newtricks.com 4
  4. 4. EQUIPMENT @judiknight http://newtricks.com 5
  5. 5. What Do You Need? • Ipad • iMovie ( free software) • Tripod • Mount adapter to attach iPad to Tripod • Lavalier microphone clip on • Lights @judiknight http://newtricks.com 6
  6. 6. iPad You can use any version but the new ones have a fantastic camera. I used an iPad Air2. Cost: starts at $499.00 depending on amount of memory and type of Internet connection. @judiknight http://newtricks.com 7
  7. 7. iMovie iMovie comes with your mac devices. Download the latest version and you are good to go. You can use video or photos you have on your iPad camera roll. You can import images or photos using Airdrop, Dropbox, and many other methods. You can easily save your movie as a video file and upload it to YouTube or Vimeo. Cost: Free @judiknight http://newtricks.com 8
  8. 8. Tripod You will want to invest in a tripod since having someone hold the iPad and shoot is not such a great idea. Cost: $23.49 @judiknight http://newtricks.com 9
  9. 9. Mount Adapter A mount adaptor allow you to attach your iPad to the TriPad. Cost: $9.99 @judiknight http://newtricks.com 10
  10. 10. Microphone Although the iPad Camera includes a microphone you need to get a lavalier microphone for better audio. Cost: $19.95 @judiknight http://newtricks.com 11
  11. 11. Lights Lights are helpful to have for good quality video production Cost: $50.00 – 182.00. @judiknight http://newtricks.com 12
  12. 12. Lights Lights are helpful to have for good quality video production Cost: $50.00 – 182.00. @judiknight http://newtricks.com 13
  13. 13. PLANNING @judiknight http://newtricks.com 14
  14. 14. Your Purpose What is the purpose of the video? Business or product promo video for your website. Connect with your target audience Help you to sell online as easily as you can do it in person. @judiknight http://newtricks.com 15
  15. 15. Style What is your brand? The video needs to help you build Know, Like and Trust to create an authentic experience of you and your business/product for your website visitor. @judiknight http://newtricks.com 16
  16. 16. Writing a Script Keep it short Stick to less than 60 seconds. It sounds like a short time until you start to watch it. Write a script and then start weeding it down. You don’t have to explain every little thing. People will get a gestalt and only remember the high points anyway. So give them the high points. @judiknight http://newtricks.com 17
  17. 17. Write Your Script What to Include ( not necessarily in this order) • Introduce yourself and your business • Call out major pain point of target user • Explain how your company provides a most excellent solution and gives your target user what they really want or need. • Call to action letting them know what to do next. @judiknight http://newtricks.com 18
  18. 18. Scripting the shots • Chunk up the script so you can be on camera saying a sentence or two. • Intersperse those shots with images or b-roll video with doing voice over that you can read. • Find images to use to demonstrate what you are saying. Don’t try and memorize it all. @judiknight http://newtricks.com 19
  19. 19. Storyboard Prep • Divide the script into sections where you plan to be on camera and where you will do voice over. • This allows you to film the sections separately so you can do one or two sentences at a time and then edit them together. • You should be on camera when you are introducing yourself. • And be on camera at the end when you are making a call to action. @judiknight http://newtricks.com 20
  20. 20. Final Version of this Storyboard @judiknight http://newtricks.com 21
  21. 21. Storyboard Clip 1 – The Introduction What: Judi on Camera- in front of the wood wall with the plant. Text: “Hi, I’m Judi Knight, . . @judiknight http://newtricks.com 22
  22. 22. Storyboard Clip 2 – End of the Introduction – Voice over What: Insert image of the New Tricks Logo. Text- Voice Over: ……founder of New Tricks” @judiknight http://newtricks.com 23
  23. 23. Storyboard Clip 3 -What we do What: Judi on Camera in front of the wood wall with the plant. Text: “When you partner with us at New Tricks, we use our experience in psychology, technology and design to create a carefully crafted website that attracts visitors and converts them into clients online – as well as you do it in person.” @judiknight http://newtricks.com 24
  24. 24. Storyboard Clip 4 – Address pain points –voice over What: Insert slide we created in Powerpoint with text of this content and our logo. Text-Voice Over “We believe that the end result of a redesign should be to bring you more leads, more customers and more business.” @judiknight http://newtricks.com 25
  25. 25. Storyboard Clip 4 – Address pain points –voice over What: Insert slide we created in Powerpoint with text of this content and our logo. Text-Voice Over “We believe that the end result of a redesign should be to bring you more leads, more customers and more business.” @judiknight http://newtricks.com 26
  26. 26. Storyboard Clip 5 - Call to Action What: Judi on Camera in front of the wood wall with the plant. Text: “If you’d like to find out how you can use your website to help get the results you want, click the button next to this video to schedule a Talk it Out Consultation Session with me.” @judiknight http://newtricks.com 27
  27. 27. PRODUCTION @judiknight http://newtricks.com 28
  28. 28. Set Up Equipment and Test • Choose a location, simple clean background • Set your tripod with iPad attached. • Set up your lights • Check your set with the iPad to see if the background and lighting are right. • Clip on your microphone and insert the other end into the iPad. Test the audio. @judiknight http://newtricks.com 29
  29. 29. Set up the Shoot • Mount the the iPad on the Tripod horizontally. • Place the tripod and iPad to your arms length away. • Put the iPad Camera on Selfie view. • Adjust yourself in the viewfinder to find the for best height and angle. For shooting. @judiknight http://newtricks.com 30
  30. 30. Set up the Shoot • Have your script nearby. • Before each section of shooting you can look at the script , get the one or two sentences memorized and shoot that section. • Don’t bother with a teleprompter. Your eyes will give you away. @judiknight http://newtricks.com 31
  31. 31. Shooting • Be prepared to smile before you start and before you end each section. • Turn on the video and look at yourself. Tap your nose to get a small yellow box, press your finger on it to focus. • Look into the camera lense, Smile . . . Connect… Say that section of your lines. • Push the button to end the video. @judiknight http://newtricks.com 32
  32. 32. Shooting • Go through each section of your script. • You can go ahead and film yourself doing the voice over sections but you don’t need to make those look good since you can detach the video and just use the audio. • You can also wait and do the voice over later if you want. • You can do it all without b-roll if you change your position in front of the camera for every other section to help with transitions. @judiknight http://newtricks.com 33
  33. 33. Shoot, Test, Reshoot • Shoot some footage and then stop and play it back to make sure the audio is set right and that the video lights are right and that you and your background look good. • Finish shooting all of your clips. • Check your video clips. @judiknight http://newtricks.com 34
  34. 34. EDITING @judiknight http://newtricks.com 35
  35. 35. Editing in iMovie @judiknight http://newtricks.com 36

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