Signage design for Mumbai International & Domestic Airport

Case Study
Project | Signage System Design
Client | GVK

Information planning & wayfinding
system for the Mumbai International
& Domestic Airport

Client | GVK PROJECT PROFILE
Location | Mumbai Mumbai Airport Domestic Terminal (1A) area 200,000 sq. ft. and International Terminal (2B & 2C)
area 900,000 sq. ft.:
• Design Planning & Concept for Ground + Mezzanine and 1st Floor
Work | Communication
Terminal refurbishing in phases: Intermediate & Permanent signage
• Signage design to compliment airport terminal interiors
• Follow international civil aviation standards i.e. ICAO, DOT
• Quick on fabricate and easy installation
• Meeting project timelines as per airport refurbishing phases
• Project management, supervision and implementation

DESIGN SOLUTION
The information classification was planned as per usability – colours were selected keeping in mind visibility as
well as the contrast and interiors of the final layout - a combination of modern, innovative grey for utilities and
vibrant blue for passenger flow. Boards were standardized in different categories (with codes) and selection of
board made as per the content and communication required. Communication and informative posters were
represented pictorially. Typefaces were kept open enough to be legible at a distance and steady enough to
withstand fabrication techniques. After many explorations and discussions we successfully arrived to a non backlit
signage structure and unit system for the inside terminal, which is also energy efficient, low on maintenance and
quick on installation.

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Client | GVK Information Classification

Passenger Utility & Instructional Operational
Flow Services Messages
> Directional > Directional > Identification > Identification
> Identification > Identification

Directional Unit Utilities Short Mesg. Office Area
e.g. Check In, e.g. Toilets, Restaurant, e.g. Inter. Passengers e.g. Airline Office,
Immigration, Security Lift , Drinking Water Coach Service Airport Manager

Identification Unit Services Info Poster
e.g. Departure, Security e.g. Post Office, Lost & e.g. Security Baggage
Check, Baggage claim, Found, Prepaid Taxi Instructions

Gate Information
e.g. Gate 1 – 4, 5 – 7,
8 – 10, Gate No. 5


Client | GVK Design Elements

1 Font Style

Whitney Semi Bold designed by
Toblas Frere-Jones, is designed for
way finding program, open enough to
be legible at a distance, versatile
enough for fabrication techniques like
being cast in bronze, etched in glass, 1
cut in vinyl or rendered in pixels.

The typeface and style chosen for
English and Hindi languages
complements each other with
similar characteristics.

2 Two basic colour coding; blue and
dark grey were used to differentiate
passenger flow and utility information

2 Passenger flow
3 Direction arrow style; the form and information
thickness of the arrow has been
design and modified to match the
typeface style; Use of downward
pointing arrow was avoided

Utility & services
information


Client | GVK Pictogram

The pictograms are designed
according to the standards of DOT
and cusmotised for easy
identification of symbols in Indian
context.

Gird design for pictograms to
standardise spacing, margins, form,
style, weight and thickness.


Client | GVK Signage Design

1 Information Board Design
2 Structure Design
3 Information Hierarchy
1

2

Order of content element will have arrow first, following with
pictogram and text; information directing towards left and
right would have left-align sequence and right-align
Modular Design sequence respectively, as shown below.
Easy to assemble
Aesthetic details i.e. Left-align; info directing towards left i.e. Right-align; Info directing towards right

3

Arrow Icon Text Text Icon Arrow


Client | GVK Passenger Flow and Utility

Boards were standardized for different series and
selection of board made as per the content and
communication required.

i.e.
A series: Direction sign board for passenger flow &
utility information

B series: Direction sign boards for gate information

C series: Identification sign boards

D series: Safety & instructional

E series: Emergency

F series: Instructional posters

G series: Guide maps

H series: External ramp & curb side signage system


Client | GVK Passenger Flow; Gate Information

1 Identification Signage
2 Directional Signage

1

2

Material:
Panel: Aluminum powder coated
Information & graphics: Vinyl letter cut
Fixture: SS/pvc powder coated pipe


Client | GVK Utility and Services

1 Identification Signage
2 Directional Signage

1

2


Client | GVK Instructional Posters

Instructional Messages:
Communication and informative posters
were represented pictorially.

Modular fixture:
- Easy to change & update posters
- Available in two different standard sizes
- Fixture options for wall & ceiling mount


Client | GVK Prohibitory and Emergency

1 Safety Sign
2 Emergency Signage

1

2


Client | GVK Passenger Flow Information

1 Departure process guide
2 Pyllon signage – Floor plans

2

1


Client | GVK Passenger Information

Signage plotting, flow and implementation guide:

The signage numbers are plotted on the actual positions on
the map of the airport terminal. Corresponding content
signage documents were made to understand the orientation
and location of the signs.

The BOQ were prepared with detail specifications for the
complete signage system for easy reference and project
tracking.


Signage design for Mumbai International &amp; Domestic Airport

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