signage for university hub in Malaysia

1. Signage and Wayfinding
Signage Manual
Pagoh University Hub
The Coherent Campus
11072012
Universiti Islam Antarabangsa Malaysia

2. Part A
Overview
• 1.0 Introduction
• 1.1 Introduction to sign standards
• 1.2 Campus Locations
• 1.3 The role of Signage
• 1.4 How to Use the manual
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•

3. Part B
Planning Methodology
• 2.0 Sign Planning
• 2.1 Sign Planning
• 2.2 Sign Hierarchy
• 2.3 Planning Principles
• Overall Master Planning signage
JKR Standards
• Individual Campus Brand guidelines
• Special Cases

4. Part C
3.0 Graphic Standards
• 3.1 Graphic Standards
• 3.2 Logos and Logotypes of the individual Universities
• 3. 3 Brand Guidelines of each individual Campus
• 3.4 KPT overall brand
• 3.5 KPT overall brand guidelines
• 3.6 Typeface
• 3.7 Letter spacing and Heights
• 3.8 Arrows
• 3.9 Messaging conventions
• 4.0 Room numbering system
• 4.1 Baseline Conventions
• 5.0 Pictograms
• Text spacing and application

5. • 4.0 Room numbering system
• 4.1 Baseline Conventions
• 5.0 Pictograms
• Text spacing and application

6. Part D
6.0 Sign Type Guide
• 6.1 Sign Type allocations

7. Part E
7.0 Sign Type standards
• 7.1 External
7.2 Internal
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•
• 7.1 External Signage
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• 7.1.1 General Pagoh Education Hub identification
• 7.1.2 Perimeter signage Hierarchy
• 7.1.3 Monolith
• 7.1.4 Cantilevered (Projecting Entry)
•
• 7.1.5 Main entrance statements
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•
•
•
•

8. 7.2 Wayfinding Signage
Internal
• 7.2 Out campus
– Monolith
– Projecting
– Post
– Corridor

9. 7.3 Wayfinding Signage
in campus
• 7.3 In campus
• 7.3.1 Main identity of building
• 7.3.2 On ground
• 7.3.3 Block identity
• 7.3.4 Internal signage directories
• 7.3.5 Level directories
• 7.3.6 Room identification
• 7.3.7 Utilities identification
• 7.3.8 Hanging directional signage
• 7.3.9 Cantilevered signage
• 7.3.10 Wall mounted signage

10. Others
• 10.2.11 Map signs
• 10.2.12 Regulatory signage
• 10.2.13 Notice boards
• 10.2.14 Special cases signage

11. Part F
Construction and Fabrication
( To be completed at end of construction phase)
• 11.0 Construction and Fabrication ( To be completed at end of construction phase)
• 11.1 Principles
• 11.2 Campus Breakdown by sign type
• 11.3 Installation
• 11.4 Method statements
• 11.5 Workshop drawings
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•
• 12.0 External Signage Drawings
• 12.1 Monument signage
• 12.2 Pylons signage
• 12.3 Maps
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• 13.0 Internal Signage Drawings
• 13.1 Material and specification
• 14.0 Maps
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•

12. Signage and Wayfinding
Design Process Strategy
Brand application
Within the context of A Coherent Campus
1.0
to establish the brand strategy for the
Implementation of the signage and
wayfinding In Pagoh University Hub
2.0
to establish the parameters of brand
presence of the stakeholders
3.0
to create a consistent visual identity without
losing the brand presence of the individual
Universiti Islam Antarabangsa Malaysia
stakeholders

13. The stakeholders
4 well developed and strong brands
Individual corporate colour
Individual font
The parent

14. Would require the .ai files
Colour codes and fonts

15. Would require the .ai files
Colour codes and fonts
proposed

16. Would require the .ai files
Colour codes and fonts

18. • Parent-
• MASTER DESIGN has to present a consistent
visual identity without overpowering the
individual university brands
• Facility Brands
– UTHM Brand Strategy
– UTM
– POLITEKNIK
– UIA
While these are strong brands in their
own right the need to exist in a
coherent campus setting necessitates
some sacrifice and control
The structure and typology used presents
challenges
SHARED FACILITIES
• LIBRARY
• CONVENTION
• AUDITORIUMS
• SPORTS FACILITIES
• HOSTEL ( STAND ALONE
BRAND)
• COMMERCIAL CENTRE ( STAND
ALONE BRAND)

19. Brand Strategy - TYPE
The need for a standard font in the signage.
PRIMARY FONT
SECONDARY FONT
ABCDEFGHIJKLMNOPQRSTUVWXYZ
Abcdefghijklmnopqrstuvwxyz
1234567890

20. Solution – The Parent Brand
The need for a parent brand in the signage.
Standard parent logo simple , not
overpowering as the individual campus
identities has to stand out within the
context of branding.
Control is established at the typology
level where the fonts used are
standardized in the communication and
messaging but not in the brand

21. Solution – The Parent Brand

22. Application with sub brands
Design criteria
Standard use of font for naming
Placement of logo for definition
Colour coding for separation
Zoning for control and communication
Allowance for additions of other campuses joining the hub

23. 5 pillars
Parent 4 stake holders
Entrance statement
General design of signage
for perimeter roads around the hub

24. Variation

26. Solution – The sub Brands
Direction to car park follows through Standard design application in all the different campuses.
the design statement This starts at the perimeter entrance of each campuses
Brand at entry to each campus perimeter
List of faculties at each campus
To give a sense of presence to the stakeholders
This is changeable format

27. Polytechnic
Application
Universiti Tun Hussein Onn
Universiti Teknologi Malaysia

28. 1
2 8
6
The Entrance Statement
All the brands
Shared Convention
Sports
5 9 1
1
4 2
10
Hoste
l

29. ROAD SIGNAGE
Directional Flow –Road Signage

31. Directional Flow - Signage

32. Main parent id
Individual campus destination id
Adaptability to other lines of information
Allowance in design to highlight main core
destinations
C
Directional Flow - Signage

33. Brand presence to identify the individual campus is allowed at two points
1.0 At the entrance to the individual campus
2.0 one key vantage point on the building or built as a structure
Application - Brand Presence
At the entrance Option
Vantage point on building usually at main admin block

34. Overall Development
5
4
OTHERS Primary Entry 1
UITM
3
Protocol Entry
OTHERS POLYTECHNIC
UTM UTM
MAINTENANCE
SHARED FACILITIES
UIAM
2
COMMERCIAL
UIAM
PHASE
PHASE UTHM UTHM
II
I
Primary Entry 3
8
6 7N I V E R S I T Y
U VILLAGE
Primary Entry 2
9
10 1

36. SHARED FACILITIES Zoning
Kulliyyah Bahasa &
Pengurusan
Kursus Wajib
Universiti
PHASE
COMMERCIAL
II
Jabatan Perancangan
Pelancongan &
Pengurusan Hospitaliti
Administration
Teaching Facilities
Shared Facilities
STUDENT VILLAGE

37. Component
Kuliyyah Bahasa & Kulliyyah Wajib Jabatan Perancangan Pelancongan
Pengurusan Universiti & Pengurusan Hospitaliti
Dar Al Khadamat
Al Islamiah
Cafeteria
Cafeteria
Main
Drop Off

38. Directional Flow – Internal
Determine the decision points
Assign the principal names as per the SOA for all the room names
Determine the hierarchy of importance
From outside

39. Directional Flow – Internal
Flow analysis TYPICAL SIGNAGE
Messaging strategy APPLIED IN ALL THE CAMPUS
ACCODING TO ROOM NAMES
AND LOCATIONS

40. TYPICAL SIGNAGE
APPLIED IN ALL THE CAMPUS
ACCORDING TO ROOM NAMES AND LOCATIONS
Typical case for naming
All signs will use names
As in the SOA

41. Typical directional and directories at each campus and block

42. Directional Flow – Within Campus
Corridor directional
Notice board
Block naming typical design to follow

43. Map

44. Shared
Internal Signage
Polyteknik
UTM
UTHM
UIAM

45. Internal Signage -Politeknik

46. Internal Signage - UTHM

47. Internal Signage - UTM

48. Internal Signage - UIAM

49. For information
The nomenclature is then applied to the blocks within Nomenclature policy
each campus, the levels and then the rooms are
assigned the final number ROOM AND DOOR NUMBERING
Zone 1 Convention centre
Zone 2 UTHM
Zone 3 Commercial Centre
Zone 4 UIAM
Zone 5 Sports Centre
Zone 6 UTM
Zone 7 Access Road to UTM and Politeknik
Zone 8 Politeknik
Zone 9 Centre Shared Facilities
Zone Zone 10 Students Village
Block
Level
Room number
2.A.222

50. For information
Zone Block
Level
Room number
2.G.1.01 2.G.3
2.G.2
E F 2.G.1.01
G

51. Signage and Wayfinding
Design Concept
Thank You
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