Smart City Services for Phuket

1. Smart City Services for Phuket
Bangkok, August 2019
Smart City
Framework and
Guideline for
Thailand

2. 220190822_Phuket Smart City for Press interview.pptx
Four key steps have been formulated to support the framework
development and service recommendations for Phuket
Methodology of our Smart City white paper
Smart City framework
development
Smart City Services
deep-dive for Phuket
Prioritization of Smart
City services for Phuket
Shortlisted services
detailing
Source: Roland Berger
Benchmark with
global best practices
Overview of service
function and benefits
Detailed explanation
of service
assessment criteria
Development of
initiative of
shortlisted services
Framework of national
and local stakeholders
~50 detailed case
studies
Assessment of 17
Smart City services
Overview of initiatives
and pain points to be
addressed
Additional relevant
service discretion based
on local context
Service relevance
& readiness
assessment
6 shortlisted Smart
City services
Service operator
role assessment
Stakeholders
mapping
Business models
and action plans

3. 320190822_Phuket Smart City for Press interview.pptx
Over 45 stakeholders at national and provincial level have been
engaged to support the development of Smart City white paper
List of engaged stakeholders during white paper development
Engagement summary
Over 45
stakeholder
engagements
Over 15 private
stakeholder
engagements
Over 25 public
stakeholder
engagements
Non-exhuastive
Source: Roland Berger
NationallevelProvinciallevel
Phuket Province Phuket City Municipality Kathu Town Municipality
And many more. . .
Thailand 4.0 & Smart City initiator
Governor & Municipalities
Smart City initiative stakeholders Potential service operators & users
Sri Sunthon Sub-district
Municipality
Patong Development
Foundation

4. 420190822_Phuket Smart City for Press interview.pptx
Six Smart City services have been shortlisted to support quick-win
launch in Phuket along with Smart Phuket's vision and infrastructure
Vision and service recommendations for "Smart Phuket"
Vision
Smart Electric
Metering
Smart Waste
Management
Smart People
Source: Roland Berger
Vision for Smart Phuket
"Smart island that leverages advanced technology infrastructure
to achieve high living quality for citizens and enhanced tourism
to drive its economy"
Shortlisted Smart City services
Six shortlisted services that are expected to address as-is issues
and enhance competitiveness of the city; Each vertical consists
more than one solution
Service enablers to support services development
Service enablers support SC development as they can be
leveraged across all service verticals to support service
scalability across the province and beyond

5. 520190822_Phuket Smart City for Press interview.pptx
Ultimately, the white paper aims to provide 3 key benefits to support
the Smart City development beyond Phuket level
Ultimate goal of white paper development for Thailand
Benefits of
the white
paper at the
national level
Provide global Smart City examples and
international benchmarking
Leverage lesson learnt & methodology
from Phuket to support other provinces
and national launch
Align understanding between key
stakeholders to support the national Smart
City development
Chiang Mai
Khon Kaen
Chachoengsao
Phuket
Rayong
Wave 1 (pilot cities) Wave 2 (additional cities)
Source: Roland Berger
Our focus city
Chonburi