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Innovation community
Kick-off document
13 December 2012
Päivi Jokinen
Objective of this meeting


 1. Get to know each other – understand expectations from all sides

 2. Give input to priorities

 3. Discuss elements critical for our success




  Päivi Jokinen                     13 December 2012           2
Contents of the presentation


1. Innovation community team

2. General expectations towards the team

3. Innovation process as we see it

4. Innovation community tasks

5. Critical success factors




   Päivi Jokinen                     13 December 2012   3
Kemira innovation community team
Name                 Segment/Function, Region           Comments (e.g. specific competence)

Päivi Jokinen        Think tank, Global                 Community leader

Jani Saarinen        R&D, Global                        Secretary of the community, NPD perspective

Minna Koivula        R&D, Global                        Business intelligence perspective

Michelle Xiao        R&D, APAC                          APAC view

Amir Mahmoudkhani    R&D, NA                            NA view

Dominicus Brendler   BM, ChemSolutions, Global          ChemSolutions view

Mats Berg            Global BD/AD, Paper                Paper view

Dan Detter           Global BD/AD, O&G                  O&M view

Don Rutz             Regional BD/AD, M&I NA             M&I view

Carl Bristow         Manufacturing, M&I, UK             Manufacturing view

Leanne Fisher        Talent management, NA              HR view

Nilton Almeida       Applications, Paper, SA            SA view



    Päivi Jokinen                          13 December 2012                     4
General expectations for innovation
 community members
• Giving input to process, measures of success, help with benchmarking, piloting
  and testing of ideas
• Drivers of change, making sure implementation happens
• Able to influence ways of working
• Cross-functional and global team with members from
   All segments
   R&D
   Business / BD/AD
   Manufacturing
   HR




   Päivi Jokinen                     13 December 2012            5
Innovation is a business process

                                                    B      A


                                                                       Screening & Classifying Process


                                                                              Business
           Product       New Product          Service         Process                              Disruptive
                                                                                Model
         Modifications   Development        Development     Improvement                           Development
                                                                             Development


                                                                              Stage Gate Process

                                                                          Cross-functional gate          Go-to-
Assign project number     Establish cross          Prepare for each        keeper decisions at
   & project leader       functional team             stage gate              each stage                market
                                                                                                        strategy
                                                                                                       and post-
                                                                                                         launch
                                                                                                        reviews



       Päivi Jokinen                                13 December 2012                        6
Innovation community tasks
First half 2013

• Identify opportunities to improve innovation culture within Kemira
• Benchmark best practices for innovation outside Kemira
• Compare different ways to measure innovativeness and set a target for Kemira
• Define process and tools for collecting innovative ideas from within Kemira and
  from our various stakeholders
• Define process for evaluation and screening of ideas




    Päivi Jokinen                    13 December 2012             7
Critical success factors

•   A common goal
•   Open sharing of information
•   No right or wrong questions or answers
•   Learning from each other




    Päivi Jokinen                     13 December 2012   8
Back-up
Setting up the communities

Purpose
 • Define and develop best practices and knowledge sharing,
   benchmarking, competence development etc. and secure
   continuous improvement within the given scope
 • Operational as of January 1st, 2013, except the EHSQ Community
   as of October 1, 2012

Community Leaders
 • Community leadership will be an additional role for a line manager
   or a developmental role
 • Objectives are set by the Management Board
 • Reporting to the Management Board at least twice a year




   Päivi Jokinen                 13 December 2012         10
Innovation community starting point (1/2)
        Innovation “outside of R&D“
        Innovation as a business process
        Open innovation
        Idea management
        Define „Innovation“
        Skill pools – how to find the right talent within Kemira
        Go back to „we drive performance and innovation“
          What does it really mean for us?
        How to involve everyone within Kemira in innovation?

  How to utilize innovation for growth & better performance?:
  Organization/key success factors
      Only few R&D members
      Diversity
      Every region
      Business development + marketing + sales
      „future builders“
      Chaired by „R&D Process development“ or marketing?

  Deliverables
  -    Process for collecting business opportunitites
  -    from customers / own organization / other stakeholders
  -    Coverage of skill pool
  -    Benchmark & set target for innovation
       How innovative do we want to be?

 Päivi Jokinen                                      13 December 2012   11
Innovation community starting point (2/2)
  Next steps agreed in Munich:
        Appoint team leader
        Draft objectives – „something for every member“
        Check ambition level with MB
        Nominate members
        Map benchmark environment (B-to-B, not only chemical ind.)
        Define Innovativeness from customers‘ viewpoint („customer need“ project)




 Päivi Jokinen                                  13 December 2012                    12

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Innovation community pj-dec'12

  • 1. Innovation community Kick-off document 13 December 2012 Päivi Jokinen
  • 2. Objective of this meeting 1. Get to know each other – understand expectations from all sides 2. Give input to priorities 3. Discuss elements critical for our success Päivi Jokinen 13 December 2012 2
  • 3. Contents of the presentation 1. Innovation community team 2. General expectations towards the team 3. Innovation process as we see it 4. Innovation community tasks 5. Critical success factors Päivi Jokinen 13 December 2012 3
  • 4. Kemira innovation community team Name Segment/Function, Region Comments (e.g. specific competence) Päivi Jokinen Think tank, Global Community leader Jani Saarinen R&D, Global Secretary of the community, NPD perspective Minna Koivula R&D, Global Business intelligence perspective Michelle Xiao R&D, APAC APAC view Amir Mahmoudkhani R&D, NA NA view Dominicus Brendler BM, ChemSolutions, Global ChemSolutions view Mats Berg Global BD/AD, Paper Paper view Dan Detter Global BD/AD, O&G O&M view Don Rutz Regional BD/AD, M&I NA M&I view Carl Bristow Manufacturing, M&I, UK Manufacturing view Leanne Fisher Talent management, NA HR view Nilton Almeida Applications, Paper, SA SA view Päivi Jokinen 13 December 2012 4
  • 5. General expectations for innovation community members • Giving input to process, measures of success, help with benchmarking, piloting and testing of ideas • Drivers of change, making sure implementation happens • Able to influence ways of working • Cross-functional and global team with members from  All segments  R&D  Business / BD/AD  Manufacturing  HR Päivi Jokinen 13 December 2012 5
  • 6. Innovation is a business process B A Screening & Classifying Process Business Product New Product Service Process Disruptive Model Modifications Development Development Improvement Development Development Stage Gate Process Cross-functional gate Go-to- Assign project number Establish cross Prepare for each keeper decisions at & project leader functional team stage gate each stage market strategy and post- launch reviews Päivi Jokinen 13 December 2012 6
  • 7. Innovation community tasks First half 2013 • Identify opportunities to improve innovation culture within Kemira • Benchmark best practices for innovation outside Kemira • Compare different ways to measure innovativeness and set a target for Kemira • Define process and tools for collecting innovative ideas from within Kemira and from our various stakeholders • Define process for evaluation and screening of ideas Päivi Jokinen 13 December 2012 7
  • 8. Critical success factors • A common goal • Open sharing of information • No right or wrong questions or answers • Learning from each other Päivi Jokinen 13 December 2012 8
  • 10. Setting up the communities Purpose • Define and develop best practices and knowledge sharing, benchmarking, competence development etc. and secure continuous improvement within the given scope • Operational as of January 1st, 2013, except the EHSQ Community as of October 1, 2012 Community Leaders • Community leadership will be an additional role for a line manager or a developmental role • Objectives are set by the Management Board • Reporting to the Management Board at least twice a year Päivi Jokinen 13 December 2012 10
  • 11. Innovation community starting point (1/2) Innovation “outside of R&D“ Innovation as a business process Open innovation Idea management Define „Innovation“ Skill pools – how to find the right talent within Kemira Go back to „we drive performance and innovation“ What does it really mean for us? How to involve everyone within Kemira in innovation? How to utilize innovation for growth & better performance?: Organization/key success factors Only few R&D members Diversity Every region Business development + marketing + sales „future builders“ Chaired by „R&D Process development“ or marketing? Deliverables - Process for collecting business opportunitites - from customers / own organization / other stakeholders - Coverage of skill pool - Benchmark & set target for innovation How innovative do we want to be? Päivi Jokinen 13 December 2012 11
  • 12. Innovation community starting point (2/2) Next steps agreed in Munich: Appoint team leader Draft objectives – „something for every member“ Check ambition level with MB Nominate members Map benchmark environment (B-to-B, not only chemical ind.) Define Innovativeness from customers‘ viewpoint („customer need“ project) Päivi Jokinen 13 December 2012 12