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Changing the digital game with storytelling, community building and calls to action
1.
how the HUMAN
WEB is changing the game @ajleon #osCharity #iofnc
2.
3 skills to
succeedin the digital landscape
3.
#1 storytelling tell
your story
4.
macro your organization’s
story micro your project’s story
5.
org tip digital
storytelling taskforce
6.
7.
8.
9.
storytelling tools
10.
#2 urban development
build your tribe
11.
audience vscommunity
12.
understand socialecosystems
13.
facebook twitter cocktail
party family reunion
14.
urban development tools
15.
16.
17.
18.
#3 digital arson
call to action
19.
movement vscampaign
20.
know your community
fans followers catalysts
21.
3types of community
members
22.
followers follow.
23.
click a button
24.
fans cheer.
25.
share your story
26.
comment on your
work
27.
catalysts move.
28.
but … tell
them what you want!
29.
case study Quinn
the shine movement
30.
org tipmake room
for user DNA
31.
case study
32.
storytelling
33.
urban development
34.
35.
36.
digital arson
37.
closing thoughts on
digital strategy need room for experimentation focus on executionvs strategy convert digital tourists ->digital natives
38.
Questions? AJ Leon
the LaC project @ajleon www.ajleon.me www.opensourceCharity.com
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