Extended Village

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A presentation given at Unicef's Global Gathering by AJ Leon about a project with GHNI.

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  • innovation comes from the bottom
  • In a real time world, Dovs Doing
  • Ola Nagele Village BlogTip to great micro stories – Never let your organization get in the way of a great story
  • Story of Abdi – Village Journalist
  • Storytelling is a mindset
  • In 12 days all this content was created.
  • Architecture of any tribe.
  • End User mentality = all about money. Retailer mentality = all about trust and engagement. Trust Economy
  • Invitation to become a part of something bigger. Relationship orientated donation.
  • The doctrine of unremarkable average. Digital Space moves to fast for benchmarking.
  • Extended Village

    1. 1. An Upside-Down Revolutionthe digital landscape uncovered<br />AJ Leon<br />@ajleon<br />www.opensourceCharity.com<br />www.ajleon.me<br />
    2. 2.
    3. 3.
    4. 4.
    5. 5.
    6. 6. case study: Global Hope Network International<br />project: Ola Nagele Village in Kenya<br />budget: 3,000 usd<br />timeline: 2 weeks<br />equiptment: kodak zi8, camera, cell & usb modem <br />goals: real time content build community fund olanagele village <br />
    7. 7. the end of the beginning<br />youtube is the second largest search engine <br />2.5 billion photos uploaded each month to Facebook.<br />1 billion  videos served by YouTube in one day<br />The fastest growing segment on Facebook is females between 55-65.<br />27.3 million tweets sent per day<br />
    8. 8. the future of new media will be owned by those who understand and implement <br />art of digital storytelling <br />power of building a tribe<br />the call to <br />action <br />
    9. 9. art of digital storytelling<br />
    10. 10. 3 ways to tell a story<br />blogging photos video<br />If you don’t blog, you don’t exist.<br />
    11. 11. macro your organization’s story <br />micro your project’s story<br />
    12. 12. Case Study<br />
    13. 13. who is telling the story?<br />Case Study<br />
    14. 14. how to tell a goodstory?<br />compelling + visual media + ‘real time’<br />
    15. 15. Clean Water in Ola Nagele<br />Case Study<br />
    16. 16. budget = 150 dollars <br />man hours = 1 hour <br />
    17. 17. the true currency of facebook & twitter<br />
    18. 18. In 14 days <br />Case Study<br />65 blog posts<br />over 5,000 pictures uploaded<br />41 videos uploaded<br />12 real time qik videos<br />5,250 interactions on facebook<br />Over 1,200 tweets about the project<br />Over 600,000views<br />
    19. 19. org tip<br />digital storytelling taskforce<br />
    20. 20. power of a tribe<br />
    21. 21. followers<br />follow.<br />
    22. 22. click a button<br />
    23. 23. fans<br />cheer.<br />
    24. 24. share your story <br />
    25. 25. comment on your work<br />
    26. 26. catalysts<br />move.<br />
    27. 27. retailer<br />vs<br />end user<br />
    28. 28. Case Study<br />Jennifer McKinney<br />Mother of 5 <br />Lives in Minnesota <br />Occupation: Mommy Blogger<br />Value as an End User: $50 max per month <br />Value as a Retailer: 250,000 readers per month<br />
    29. 29. Case Study<br />
    30. 30. org tip<br />deep not wide <br />
    31. 31. org tip<br />
    32. 32. the call to action<br />
    33. 33. worst idea ever = click a donate button<br />
    34. 34. build relationships with creativity<br />
    35. 35. Case Study<br />
    36. 36. Case Study<br />
    37. 37. org tip<br />allow room to experiment<br />or <br />fail<br /> don’t follow the leader <br />
    38. 38. art of digital storytelling <br />power of building a tribe<br />the call to action <br />
    39. 39. AJ Leon<br />@ajleon<br />www.opensourceCharity.com<br />www.ajleon.me<br />

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