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Osc - how the human web is changing the game

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Osc - how the human web is changing the game

  1. 1. how the HUMAN WEB is changing the game<br />@ajleon #osCharity #iofnc<br />
  2. 2. 3 skills to succeedin the digital landscape<br />
  3. 3. #1 storytelling<br />tell your story <br />
  4. 4. org tip digital storytelling taskforce<br />
  5. 5. macro your organization’s story <br />micro your project’s story<br />
  6. 6.
  7. 7.
  8. 8.
  9. 9. storytelling tools<br />
  10. 10. #2 urban development<br />build your tribe<br />
  11. 11. audience vscommunity<br />
  12. 12. understand socialecosystems<br />
  13. 13. facebook<br />twitter<br />cocktail party<br />family reunion<br />
  14. 14. urban development tools<br />
  15. 15.
  16. 16.
  17. 17.
  18. 18. #3 digital arson<br />call to action<br />
  19. 19. movement vscampaign<br />
  20. 20. know your community<br /> fans followers catalysts<br />
  21. 21. 3 types of users<br />
  22. 22. followers<br />follow.<br />
  23. 23. click a button<br />
  24. 24. fans<br />cheer.<br />
  25. 25. share your story <br />
  26. 26. comment on your work<br />
  27. 27. catalysts<br />move.<br />
  28. 28. but …<br />tell them what you want!<br />
  29. 29.
  30. 30. org tipmake room for user DNA <br />
  31. 31. case study<br />
  32. 32. storytelling<br />
  33. 33. urban development<br />
  34. 34.
  35. 35. digital arson<br />
  36. 36. closing thoughts on digital strategy<br />need room for experimentation<br />focus on executionvsstrategy<br />convert digital tourists ->digital natives<br />
  37. 37. Questions?<br />AJ Leon <br />the LaC project<br />@ajleon<br />www.ajleon.me<br />www.opensourceCharity.com<br />

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