Content Strategy for Intermediate Bloggers

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Content Strategy for Intermediate Bloggers

  1. 1. Content Strategy Intermediate Bloggers pres en te d by AJ & Mel is sa Le on # CONSt rate gy
  2. 2. Follow us on Twitter: @ajleon @melissaleon Signup to our Non Profit Newsletter: www.bit.ly/osCnewsletter
  3. 3. Types of Content Wri tten, P h o to s, Video s
  4. 4. Update your supporters on the inner workings of your org. Written Posts
  5. 5. 121 words
  6. 6. Give your readers a look at what your org is doing. Photo Posts
  7. 7. Screen Cast
  8. 8. Updates Interview Thank You Thought Video Posts Recap Events
  9. 9. Video Examples
  10. 10. Screen Cast
  11. 11. Video Examples ... http://globalhopenet work.org/thank-you-for-serving-hope http://spinellapastabar.tumblr.com/post/1522219888/mirko-is-adding- a-new-menu-item-watch-the-video http://bloggingshakespeare.com/the-tempest-ferdinand-and-miranda http://findingshakespeare.co.uk/sbt-museums-collections-care http://findingshakespeare.co.uk/how-to-keep-witches-away
  12. 12. Content Strategy Freq ue n cy, C on tr ib u to rs, Wee k ly & Mon thly S er ie s
  13. 13. How often should I blog?
  14. 14. Recruit Contributors
  15. 15. Weekly Content
  16. 16. Monthly Series
  17. 17. Content Distribution Tw it te r, Face b oo k & Em a il
  18. 18. ‘Push’ your content where your supporters are. Content Distribution
  19. 19. Post on Facebook
  20. 20. Tweet Link on Twitter
  21. 21. Recap Ty pe s of C on te n t, C on te n t St rate gy & D is tr ib u ti on
  22. 22. Questions
  23. 23. Wordpress Demystified sign up fo r No tific ati on s at w w w.bit.l y/ wordp re ssDM

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