Content Jam 2013: 5 Steps to Building Big and Scaling Fast Through Content Marketing by Jodi Navta

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Content Jam 2013: 5 Steps to Building Big and Scaling Fast Through Content Marketing by Jodi Navta

  1. 1. Jodi Navta, VP Marketing and Communications www.coyote.com Content Jam 10/17/2013
  2. 2. $0-$1 billion in 7 years 0-1300 employees in 7 years
  3. 3. Day 1
  4. 4. 5 Steps to Building Big and Scaling Fast through Content Marketing
  5. 5. 92% of buyers trust word of mouth 70% trust user generated reviews 58% trust news articles But even with all this, they will still research you behind your back!
  6. 6. This means that your story has to stand out and most importantly match any WOM stories out there Consistency is key Authenticity is key Be real
  7. 7. No Control: Google Glassdoor Angie’s list Amazon Control: Your website Your social sites Your sales team Media
  8. 8. Step 1: Look around you.
  9. 9. Get to know your organization. Get to know your employees. Who are the superstars? What motivates them? Then you can tell their stories!
  10. 10. Understand Your Audience What are you trying to tell them? Why should they care? What do you want them to do with the information you are giving them?
  11. 11. Step 2: Get the facts.
  12. 12. Hire a journalist. Then hire another one.
  13. 13. Step 3: Start story telling.
  14. 14. Choose your medium(s): Build stories into collateral Start a campfire Sales enablement
  15. 15. It doesn’t have to be all about you!
  16. 16. Do more than sell your products and services.
  17. 17. Remember: social media helps people relate to what we do and who we are, not what we sell.
  18. 18. What is social media?
  19. 19. Step 4: Leverage internal for external.
  20. 20. Step 5: Hold yourself accountable.
  21. 21. Step 1: Look around you. Step 2: Get the facts. Step 3: Start storytelling. Step 4: Leverage internal for external. Step 5: Hold yourself accountable.

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