Influencers are taking the Instagram scene by storm. How are these super users helping brands effectively reach potential customers? Blue Door Consulting breaks it down for you.

1. Social Media

2. #instainfluence
INFLUENCE IS THE NEW
ADVERTISMENT

3. #instainfluencers
Big Business
• Influencer marketing is going to continue
to be big business for Instagram
– Research finding - Influencer marketing 11%
more effective than banner ads
– Mobile and ad revenue expected to hit $3
billion by 2017 (10% more than Facebook)
#INSTAINFLUENCERS
Sources:
"For Brands, Your Instagram Feed Is Better than Vogue or Time." CNBC. N.p., 21 May 2016. Web. 18 July 2016.
http://www.cnbc.com/2016/05/20/the-power-of-instagram-brands-eye-more-social-media-influencers.html.
Smith, Erin. "Influencer Marketing - The Best Banner Ad Alternative."TapInfluence. N.p., 13 June 2016. Web. 18 July 2016.
<https://www.tapinfluence.com/blog-influencer-marketing-best-banner-ad-alternative/>.

4. Why Does It Work?
• Mental connection: Users view
influencers as regular people with trusted
opinions instead of celebrities
• Amped up word of mouth: Larger
followings = greater reach
WHY DOES IT WORK

5. Case Study
• #lethawaiihappen
– Collaborated IG influencers
– Highlighted “off the beaten path
Destinations”
– Generated 100K user-generated
and sponsored posts
CASE STUDY
"Instagram Marketing Case Study: Hawaii's Tourism Campaign." Mediakix Influencer Marketing Agency + Platform for
Brands. MediaKix, 11 May 2016. Web. 18 July 2016.