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You.tv
Building an audience by aggregation and seeding




          by Oriol Pascual - oriol.tv
Have you seen this?




        Video
Conversation Starter




        Video
Long-tail conversation

 Social meetings, coffe corner, personal foto
 albums


 Youtube, Flickr, private blogs, emails
Outline

• What’s the value of conversations?

• How you keep track?

• You.tv
Value of Conversation
 Free expresion


 Spontaneous, real, honest


 Describes real concerns of the audience
Why does it start?
Easy acces + broad distribution


Entails proximity


Engaging!
Keep track


       Aggregation
empowers the value of conversation
Maximize value


    Seeding
   the conversation
Aggregation
       +
    seeding
       =
engaged audience
You TV
Value-chain
                          Volunteers



Investors       You         Media



                           Society
One-stop sharing
  Video
               Twitter        Flickr
responses




               Content
            video-text-...
Aggregating Tools
Live video + TV station Mogulus


Archived video Blip.tv,YouTube


Micro-blogging Twitter, Jaiku
Learning Curve
                                          audience-generated
Engagement                                cont...
What’s for them?
Actor               Value
Volunteers    Sharing experiences
Investors    Performance indicator
Media     ...
What it is for you?

Strong engagement with the audience




Get to know what matters to them
What does it take?
Platform www.you.tv - web developer


Aggregation tools account sign-in


Seeding content creation - pr...
Do it!
Oriol Pascual
        oriol.tv
oriol.pascual@gmail.com
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You.tv, Building an audience by aggregation and seeding

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Thoughts on building an audience with new media. A non-profit organization requested me to expose its potential for them. It may also apply to you: simply substitute "you" by your name, brand, or organization.

Published in: Economy & Finance, Technology
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You.tv, Building an audience by aggregation and seeding

  1. 1. You.tv Building an audience by aggregation and seeding by Oriol Pascual - oriol.tv
  2. 2. Have you seen this? Video
  3. 3. Conversation Starter Video
  4. 4. Long-tail conversation Social meetings, coffe corner, personal foto albums Youtube, Flickr, private blogs, emails
  5. 5. Outline • What’s the value of conversations? • How you keep track? • You.tv
  6. 6. Value of Conversation Free expresion Spontaneous, real, honest Describes real concerns of the audience
  7. 7. Why does it start? Easy acces + broad distribution Entails proximity Engaging!
  8. 8. Keep track Aggregation empowers the value of conversation
  9. 9. Maximize value Seeding the conversation
  10. 10. Aggregation + seeding = engaged audience
  11. 11. You TV
  12. 12. Value-chain Volunteers Investors You Media Society
  13. 13. One-stop sharing Video Twitter Flickr responses Content video-text-pics e-mail
  14. 14. Aggregating Tools Live video + TV station Mogulus Archived video Blip.tv,YouTube Micro-blogging Twitter, Jaiku
  15. 15. Learning Curve audience-generated Engagement content seed with own production aggregate existing content Time
  16. 16. What’s for them? Actor Value Volunteers Sharing experiences Investors Performance indicator Media Genuine source of info Society Get to know you
  17. 17. What it is for you? Strong engagement with the audience Get to know what matters to them
  18. 18. What does it take? Platform www.you.tv - web developer Aggregation tools account sign-in Seeding content creation - production team
  19. 19. Do it!
  20. 20. Oriol Pascual oriol.tv oriol.pascual@gmail.com

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