Cleanweb is about the development of ICT-based business solutions that make an efficient use of resources (i.e. energy, water). Many opportunities exists for entrepreneurs, investors, and society in general.

1. photo by BA Data
An introduction to
CLEANWEB
by oriol@oriolpascual.com
facebook.com/cleanwebespana
@cleanwebES

2. CLEANTECH
Cleantech refers to the development and
application of technology with the aim to improve
resource efficiency. It includes, amongst others:
• Renewable energy
• Mobility
• Water-related technologies
Photo: USACE

3. CLEANTECH
CHARACTERISTICS
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Technology-based: mainly hardware
Capital intensive
Long development periods
Highly dependent on gov. decisions
Photo: Brookhaven Nat. lab.

4. CLEANTECH CHALLENGES
Current challenges are not about fundamental
science. Are about:
• Complex financing & incentives
• Failure to communicate to consumers
• Poor sales channels

5. Many opportunities await in
the digitalisation of green

6. CLEANWEB
Efficiency
CLEANTECH
Cleanweb
INTERNET
OF
THINGS
Data &
networks
COLLABORATIVE
CONSUMPTION
Market
re-structuring

7. CLEANWEB
A form of clean tech that takes advantage of the
Internet, social media, and mobile communications to
alter how we consume resources, relate to the world,
interact with each other, and pursue economic growth.
Sunil Paul & Nick Allen. MIT Technology Review
Photo: Lightmash

8. ELEMENTS
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Network-based technology is core
Resource-focus
Defined business model
Scalability
Photo: ogimogi

9. VALUE CREATION
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Helping consume resources more efficiently
Making environmental data meaningful
Disrupting cleantech financing models
Photo:MetroMile

10. ADVANTAGES
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Agile development
Capital light
Low-risk
Scalability
Photo: Desarrollando America Latina

11. 6 BUSINESS MODELS
1.
2.
3.
4.
5.
6.
Customer engagement platforms
Collaborative financing models
Decision-making tools
Loyalty programs
P2P lending resources
Data monitoring & management
Photo: szwerink

12. 1. CUSTOMER ENGAGEMENT
PLATFORMS
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Use data from utilities and public service providers
(energy, water, transport) to create customer value
though visualisation of data in ways that is meaningful
and actionable
Who? Opower, Tendrill, Dropcountr, Watersmart

13. 2. COLLABORATIVE
FINANCING MODELS
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Crowdfunding of renewable energy projects with a
defined return of investment
Who? Solar Mosaic, Milk the Sun, Tangerine Power

14. 3. DECISION-MAKING
TOOLS
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Saas to evaluate the potential of commercial and
private (PV) projects. Simulations include: how
much power can be generated, costs of an
installation, ROI, efficiency
Who? QuickSolar, Solarist

15. 4. LOYALTY PROGRAMS
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Get rewards for your sustainable/green actions:
saving water, energy, produce your own energy,
using public transport
Who? Changers, Ecostastic, PlaytoRide

16. 5. PEER-TO-PEER
LENDING RESOURCES
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Lending and/or renting between individuals of
hight costs goods, like housing and cars.
Access to functionality, instead of ownership
Who? Airbnb, SocialCar, Relay Rides

17. 6. DATA MONITORING
& MANAGEMENT
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Combination of hardware & software to monitor
energy, temperature, or smart homes
Who? Nest, Valta, Envirocar, Metromille

18. SUMMARIZING
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Cleanweb is about developing ICT-based business
solutions that aim to make a more efficient use of
resources
!
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The digitalization of green brings opportunities that
create environmental, user, and business value
!
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Join the conversation and learn more about
Cleanweb at The Cleanweb Initiative (cleanweb.co)

19. facebook.com/cleanwebespana
@cleanwebES
oriol@oriolpascual.com