An Introduction to Cleanweb


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Cleanweb is about the development of ICT-based business solutions that make an efficient use of resources (i.e. energy, water). Many opportunities exists for entrepreneurs, investors, and society in general.

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An Introduction to Cleanweb

  1. 1. photo by BA Data An introduction to CLEANWEB by @cleanwebES
  2. 2. CLEANTECH Cleantech refers to the development and application of technology with the aim to improve resource efficiency. It includes, amongst others: • Renewable energy • Mobility • Water-related technologies Photo: USACE
  3. 3. CLEANTECH CHARACTERISTICS • • • • Technology-based: mainly hardware Capital intensive Long development periods Highly dependent on gov. decisions Photo: Brookhaven Nat. lab.
  4. 4. CLEANTECH CHALLENGES Current challenges are not about fundamental science. Are about: • Complex financing & incentives • Failure to communicate to consumers • Poor sales channels
  5. 5. Many opportunities await in the digitalisation of green
  6. 6. CLEANWEB Efficiency CLEANTECH Cleanweb INTERNET OF THINGS Data & networks COLLABORATIVE CONSUMPTION Market re-structuring
  7. 7. CLEANWEB A form of clean tech that takes advantage of the Internet, social media, and mobile communications to alter how we consume resources, relate to the world, interact with each other, and pursue economic growth. Sunil Paul & Nick Allen. MIT Technology Review Photo: Lightmash
  8. 8. ELEMENTS • • • • Network-based technology is core Resource-focus Defined business model Scalability Photo: ogimogi
  9. 9. VALUE CREATION • • • Helping consume resources more efficiently Making environmental data meaningful Disrupting cleantech financing models Photo:MetroMile
  10. 10. ADVANTAGES • • • • Agile development Capital light Low-risk Scalability Photo: Desarrollando America Latina
  11. 11. 6 BUSINESS MODELS 1. 2. 3. 4. 5. 6. Customer engagement platforms Collaborative financing models Decision-making tools Loyalty programs P2P lending resources Data monitoring & management Photo: szwerink
  12. 12. 1. CUSTOMER ENGAGEMENT PLATFORMS • • Use data from utilities and public service providers (energy, water, transport) to create customer value though visualisation of data in ways that is meaningful and actionable Who? Opower, Tendrill, Dropcountr, Watersmart
  13. 13. 2. COLLABORATIVE FINANCING MODELS • • Crowdfunding of renewable energy projects with a defined return of investment Who? Solar Mosaic, Milk the Sun, Tangerine Power
  14. 14. 3. DECISION-MAKING TOOLS • • Saas to evaluate the potential of commercial and private (PV) projects. Simulations include: how much power can be generated, costs of an installation, ROI, efficiency Who? QuickSolar, Solarist
  15. 15. 4. LOYALTY PROGRAMS • • Get rewards for your sustainable/green actions: saving water, energy, produce your own energy, using public transport Who? Changers, Ecostastic, PlaytoRide
  16. 16. 5. PEER-TO-PEER LENDING RESOURCES • • Lending and/or renting between individuals of hight costs goods, like housing and cars. Access to functionality, instead of ownership Who? Airbnb, SocialCar, Relay Rides
  17. 17. 6. DATA MONITORING & MANAGEMENT • • Combination of hardware & software to monitor energy, temperature, or smart homes Who? Nest, Valta, Envirocar, Metromille
  18. 18. SUMMARIZING • Cleanweb is about developing ICT-based business solutions that aim to make a more efficient use of resources ! • The digitalization of green brings opportunities that create environmental, user, and business value ! • Join the conversation and learn more about Cleanweb at The Cleanweb Initiative (
  19. 19. @cleanwebES