<ul><li>Online Marketing:  Your Gateway to Global Reach! </li></ul><ul><li>Pradeep Chopra </li></ul><ul><li>Co-founder, OM...
How far we have come? <ul><li>8 Billion searches are made every month </li></ul><ul><li>It took 13 years for television to...
Today… at Home <ul><li>Internet Ad spend in India will grow from Rs 210 crore in 2006 to Rs 2250 crore in 2009 </li></ul><...
<ul><li>Is it for me? </li></ul>
Whizlabs Software “Global Reach from an Indian Beach”
Whizlabs in 2000 <ul><li>3 People with no clue about Selling </li></ul><ul><li>Rs 45,000/- (personal savings) </li></ul><u...
Whizlabs in 2005 <ul><li>“ We don’t go anywhere, we reach everywhere!” </li></ul><ul><li>One of the Global Leaders </li></...
The Turning Point… <ul><li>Jan 10, 2001: Launched Java certification product </li></ul><ul><li>Jan 28: Sold online to some...
Time to Sell <ul><li>Pre-order </li></ul>19 1 -10 -30
Revenue Distribution
Key Corporate Customers
What’s the opportunity for me? <ul><li>A Level Playing Field </li></ul><ul><li>Timeless </li></ul><ul><li>Location Indepen...
But… <ul><li>Being Online is NOT an Option </li></ul><ul><li>Your customers and competitors are already  </li></ul><ul><li...
What should I do? <ul><li>Online Marketing </li></ul>
What is Online Marketing? <ul><li>Online marketing is a way to get your </li></ul><ul><li>product/service/brand out there ...
Why Online Marketing? <ul><li>Pull Vs Push </li></ul><ul><li>Cost Effective </li></ul><ul><li>24*7 </li></ul><ul><li>Globa...
Is it only Sales & Marketing? <ul><li>Customer Satisfaction </li></ul><ul><li>Branding </li></ul><ul><li>Market Differenti...
What does it include? <ul><li>Search Engine Optimize (SEO) </li></ul>
Search Engine Optimization
What does it include? <ul><li>Search Engine Optimize (SEO) </li></ul><ul><li>Pay Per Click (PPC) Advertising </li></ul>
PPC (Pay Per Click) Advertising
What does it include? <ul><li>Search Engine Optimize (SEO) </li></ul><ul><li>Pay Per Click (PPC) Advertising </li></ul><ul...
Email Marketing
What does it include? <ul><li>Search Engine Optimize (SEO) </li></ul><ul><li>Pay Per Click (PPC) Advertising </li></ul><ul...
Affiliate Marketing
What does it include? <ul><li>Search Engine Optimize (SEO) </li></ul><ul><li>Pay Per Click (PPC) Advertising </li></ul><ul...
Online PR
New PR World <ul><li>Direct to Customer </li></ul><ul><li>Any Time </li></ul><ul><li>Any Reason </li></ul><ul><li>Cost Eff...
What does it include? <ul><li>Search Engine Optimize (SEO) </li></ul><ul><li>Pay Per Click (PPC) Advertising </li></ul><ul...
Blogging
Blogging  contd. <ul><li>Purpose </li></ul><ul><ul><li>News </li></ul></ul><ul><ul><li>Customer/Partner Development </li><...
What does it include? <ul><li>Search Engine Optimize (SEO) </li></ul><ul><li>Pay Per Click (PPC) Advertising </li></ul><ul...
Community Building
Are there any secrets? <ul><li>Landing Pages </li></ul>
Landing Page: Old
Landing Page: New
Are there any secrets? <ul><li>Landing Pages </li></ul><ul><li>Lead Generation </li></ul><ul><li>Call for Action </li></ul>
Lead Generation
Are there any secrets? <ul><li>Landing Pages </li></ul><ul><li>Lead Generation </li></ul><ul><li>Call for Action </li></ul...
Adwords Optimization <ul><li>Long Tail Keywords  </li></ul><ul><li>Geography </li></ul><ul><li>Time </li></ul><ul><li>Posi...
Are there any secrets? <ul><li>Landing Pages </li></ul><ul><li>Adwords Optimization </li></ul><ul><li>Long Tail Keywords <...
Differential Pricing <ul><li>India   Rest of the World </li></ul>
How can I implement? <ul><li>In-house </li></ul><ul><li>Outsourced </li></ul><ul><li>Hybrid </li></ul>
How do I choose the right vendor? <ul><li>Educate Yourself </li></ul><ul><li>Vendor Portfolio </li></ul><ul><li>Vendor’s O...
How much will it cost? <ul><li>Different Business Models </li></ul><ul><li>Fixed Cost </li></ul><ul><li>Lead Based </li></...
Thank you! <ul><ul><ul><ul><ul><li>  Q & A </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>[email_address]   </li></...
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Online Marketing Overview

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Introduction to Online Marketing. Workshop conducted by Pradeep Chopra (Co-founder, OMLogic Consulting) at NASSCOM New Delhi.

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Online Marketing Overview

  1. 1. <ul><li>Online Marketing: Your Gateway to Global Reach! </li></ul><ul><li>Pradeep Chopra </li></ul><ul><li>Co-founder, OMLogic Consulting </li></ul><ul><li>NASSCOM, Delhi (India) (July 2007) </li></ul>
  2. 2. How far we have come? <ul><li>8 Billion searches are made every month </li></ul><ul><li>It took 13 years for television to reach 50 Million users- it took the Internet less than 4 years </li></ul><ul><li>If eBay were a country, it would be the 5th most populous country in the world behind China , India , the U.S. and Indonesia . </li></ul><ul><li>Business.com domain was sold for 7.5M US$ </li></ul><ul><li>YouTube (with zero revenue) was sold for 1.6B US$ </li></ul><ul><li>21 years old made 1M US$ through single page </li></ul>
  3. 3. Today… at Home <ul><li>Internet Ad spend in India will grow from Rs 210 crore in 2006 to Rs 2250 crore in 2009 </li></ul><ul><li>An IT services startup bags .25M US$ deal through internet </li></ul><ul><li>A product startup acquires over 100 enterprise customers including Fortune 500’s without any meeting </li></ul><ul><li>A 2 year old used cars seller site drives over 200,000 visitors per month </li></ul><ul><li>A single person company in Mumbai makes over 25,000 US$ per month </li></ul>
  4. 4. <ul><li>Is it for me? </li></ul>
  5. 5. Whizlabs Software “Global Reach from an Indian Beach”
  6. 6. Whizlabs in 2000 <ul><li>3 People with no clue about Selling </li></ul><ul><li>Rs 45,000/- (personal savings) </li></ul><ul><li>Good Product for IT Professionals </li></ul><ul><li>No Customer </li></ul>
  7. 7. Whizlabs in 2005 <ul><li>“ We don’t go anywhere, we reach everywhere!” </li></ul><ul><li>One of the Global Leaders </li></ul><ul><li>1M Unique Visitors in a niche community </li></ul><ul><li>Over 400,000 Users </li></ul><ul><li>Customers in over 130 Countries </li></ul><ul><li>Over 70 Enterprise Customers </li></ul><ul><li>95% Revenue from Outside India </li></ul><ul><li>Yet, No Sales Team | No Visit Outside Delhi </li></ul>
  8. 8. The Turning Point… <ul><li>Jan 10, 2001: Launched Java certification product </li></ul><ul><li>Jan 28: Sold online to someone in US for 25$ </li></ul><ul><li>August: Launched 2 nd Product </li></ul><ul><li>And Whizlabs started… </li></ul>
  9. 9. Time to Sell <ul><li>Pre-order </li></ul>19 1 -10 -30
  10. 10. Revenue Distribution
  11. 11. Key Corporate Customers
  12. 12. What’s the opportunity for me? <ul><li>A Level Playing Field </li></ul><ul><li>Timeless </li></ul><ul><li>Location Independent </li></ul><ul><li>Can be fitted in any-budget </li></ul>
  13. 13. But… <ul><li>Being Online is NOT an Option </li></ul><ul><li>Your customers and competitors are already </li></ul><ul><li>online. Do you want to be left behind? </li></ul>
  14. 14. What should I do? <ul><li>Online Marketing </li></ul>
  15. 15. What is Online Marketing? <ul><li>Online marketing is a way to get your </li></ul><ul><li>product/service/brand out there to the World </li></ul><ul><li>Wide Web of customers/users. </li></ul>
  16. 16. Why Online Marketing? <ul><li>Pull Vs Push </li></ul><ul><li>Cost Effective </li></ul><ul><li>24*7 </li></ul><ul><li>Global Reach </li></ul><ul><li>Measurability </li></ul><ul><li>Scalable </li></ul><ul><li>Instant </li></ul><ul><li>Direct to customer </li></ul>
  17. 17. Is it only Sales & Marketing? <ul><li>Customer Satisfaction </li></ul><ul><li>Branding </li></ul><ul><li>Market Differentiation </li></ul><ul><li>Hiring </li></ul><ul><li>Productivity </li></ul><ul><li>Market Research </li></ul><ul><li>Procurement/Logistics </li></ul>
  18. 18. What does it include? <ul><li>Search Engine Optimize (SEO) </li></ul>
  19. 19. Search Engine Optimization
  20. 20. What does it include? <ul><li>Search Engine Optimize (SEO) </li></ul><ul><li>Pay Per Click (PPC) Advertising </li></ul>
  21. 21. PPC (Pay Per Click) Advertising
  22. 22. What does it include? <ul><li>Search Engine Optimize (SEO) </li></ul><ul><li>Pay Per Click (PPC) Advertising </li></ul><ul><li>Email Marketing </li></ul>
  23. 23. Email Marketing
  24. 24. What does it include? <ul><li>Search Engine Optimize (SEO) </li></ul><ul><li>Pay Per Click (PPC) Advertising </li></ul><ul><li>Email Marketing </li></ul><ul><li>Affiliate Marketing </li></ul>
  25. 25. Affiliate Marketing
  26. 26. What does it include? <ul><li>Search Engine Optimize (SEO) </li></ul><ul><li>Pay Per Click (PPC) Advertising </li></ul><ul><li>Email Marketing </li></ul><ul><li>Affiliate Marketing </li></ul><ul><li>Online Public Relation (PR) </li></ul>
  27. 27. Online PR
  28. 28. New PR World <ul><li>Direct to Customer </li></ul><ul><li>Any Time </li></ul><ul><li>Any Reason </li></ul><ul><li>Cost Effective (and even FREE :)) </li></ul><ul><li>Measurability </li></ul>
  29. 29. What does it include? <ul><li>Search Engine Optimize (SEO) </li></ul><ul><li>Pay Per Click (PPC) Advertising </li></ul><ul><li>Email Marketing </li></ul><ul><li>Affiliate Marketing </li></ul><ul><li>Online Public Relation (PR) </li></ul><ul><li>Blogging </li></ul>
  30. 30. Blogging
  31. 31. Blogging contd. <ul><li>Purpose </li></ul><ul><ul><li>News </li></ul></ul><ul><ul><li>Customer/Partner Development </li></ul></ul><ul><ul><li>Brand Building </li></ul></ul><ul><ul><li>Training </li></ul></ul><ul><ul><li>Feedback </li></ul></ul><ul><li>Recipe for Success </li></ul><ul><ul><li>Passion </li></ul></ul><ul><ul><li>Discipline </li></ul></ul><ul><ul><li>For the reader </li></ul></ul><ul><ul><li>Being honest </li></ul></ul><ul><li>Corporate Blogging </li></ul><ul><ul><li>From the top </li></ul></ul><ul><ul><li>Guidelines </li></ul></ul>
  32. 32. What does it include? <ul><li>Search Engine Optimize (SEO) </li></ul><ul><li>Pay Per Click (PPC) Advertising </li></ul><ul><li>Email Marketing </li></ul><ul><li>Affiliate Marketing </li></ul><ul><li>Online Public Relation (PR) </li></ul><ul><li>Blogging </li></ul><ul><li>Community Building </li></ul><ul><li>… </li></ul>
  33. 33. Community Building
  34. 34. Are there any secrets? <ul><li>Landing Pages </li></ul>
  35. 35. Landing Page: Old
  36. 36. Landing Page: New
  37. 37. Are there any secrets? <ul><li>Landing Pages </li></ul><ul><li>Lead Generation </li></ul><ul><li>Call for Action </li></ul>
  38. 38. Lead Generation
  39. 39. Are there any secrets? <ul><li>Landing Pages </li></ul><ul><li>Lead Generation </li></ul><ul><li>Call for Action </li></ul><ul><li>Adwords Optimization </li></ul><ul><li>Long Tail Keywords </li></ul><ul><li>Geography </li></ul><ul><li>Time </li></ul><ul><li>Position </li></ul>
  40. 40. Adwords Optimization <ul><li>Long Tail Keywords </li></ul><ul><li>Geography </li></ul><ul><li>Time </li></ul><ul><li>Position </li></ul>
  41. 41. Are there any secrets? <ul><li>Landing Pages </li></ul><ul><li>Adwords Optimization </li></ul><ul><li>Long Tail Keywords </li></ul><ul><li>Geography </li></ul><ul><li>Time </li></ul><ul><li>Position </li></ul><ul><li>Differential Pricing </li></ul>
  42. 42. Differential Pricing <ul><li>India Rest of the World </li></ul>
  43. 43. How can I implement? <ul><li>In-house </li></ul><ul><li>Outsourced </li></ul><ul><li>Hybrid </li></ul>
  44. 44. How do I choose the right vendor? <ul><li>Educate Yourself </li></ul><ul><li>Vendor Portfolio </li></ul><ul><li>Vendor’s Own Business </li></ul><ul><li>Customer References </li></ul><ul><li>Beware of False Promises </li></ul>
  45. 45. How much will it cost? <ul><li>Different Business Models </li></ul><ul><li>Fixed Cost </li></ul><ul><li>Lead Based </li></ul><ul><li>Revenue Sharing </li></ul>
  46. 46. Thank you! <ul><ul><ul><ul><ul><li> Q & A </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>[email_address] </li></ul></ul></ul></ul></ul>

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