Entrepreneurial Opportunities in the Web/Digital space Anurag Gupta
<ul><li>Presented at OMCAR 2008, World’s 1st Online Marketing Careers Conference </li></ul><ul><li>For details, check out ...
Entrepreneur <ul><li>Entrepreneur> A person who takes the risks involved to undertake a business venture…efficiently and e...
Internet businesses : defying conventional logic
Key drivers PEOPLE PASSION EXECUTION CAPITAL IDEA
The 3 C’s of Internet <ul><li>Connect </li></ul><ul><li>Content </li></ul><ul><li>Commerce </li></ul>Advertising Transacti...
Business models <ul><li>Models established globally </li></ul><ul><ul><li>Travel </li></ul></ul><ul><ul><li>Networking </l...
Online Marketing : Multiple routes to consumer Horizontals / Verticals Affiliates Search  - PPC & SEO Email Existing Custo...
<ul><li>Additional route for advertisers to reach their consumers </li></ul><ul><li>Leverages high number of smaller websi...
How does  Affiliate Network work? REGISTRATIONS / LEADS / SALES Commissions and incentives Advertiser Website
Affiliate Marketing in India <ul><li>Performance advertising > 70% </li></ul><ul><li>Affiliate Globally contributes to alm...
Types of Affiliates <ul><li>Shopping review / price comparison </li></ul><ul><li>Vertical sector specialists </li></ul><ul...
Ingredients <ul><li>Opportunities to act as affiliate </li></ul><ul><ul><li>PPC </li></ul></ul><ul><ul><li>Vertical sites ...
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Entrepreneurial Opportunities in the Online Marketing World

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Entrepreneurial Opportunities in the Online Marketing World

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Entrepreneurial Opportunities in the Online Marketing World

  1. 1. Entrepreneurial Opportunities in the Web/Digital space Anurag Gupta
  2. 2. <ul><li>Presented at OMCAR 2008, World’s 1st Online Marketing Careers Conference </li></ul><ul><li>For details, check out http://conference.omcareers.org </li></ul><ul><li>Jan 12 th 2008 (New Delhi, India) </li></ul>
  3. 3. Entrepreneur <ul><li>Entrepreneur> A person who takes the risks involved to undertake a business venture…efficiently and effectively use the factors of production natural resources, human input and capital </li></ul><ul><li>Entrepreneur > Someone who creates value by offering a product or service in order to obtain certain profit. </li></ul><ul><li>Entrepreneurship is often difficult and tricky, as many new ventures fail. </li></ul>
  4. 4. Internet businesses : defying conventional logic
  5. 5. Key drivers PEOPLE PASSION EXECUTION CAPITAL IDEA
  6. 6. The 3 C’s of Internet <ul><li>Connect </li></ul><ul><li>Content </li></ul><ul><li>Commerce </li></ul>Advertising Transactions
  7. 7. Business models <ul><li>Models established globally </li></ul><ul><ul><li>Travel </li></ul></ul><ul><ul><li>Networking </li></ul></ul><ul><li>… ..adapted to local environment </li></ul><ul><ul><li>Jobs </li></ul></ul><ul><ul><li>Matrimony </li></ul></ul><ul><li>Propositions that address local needs ?? </li></ul>
  8. 8. Online Marketing : Multiple routes to consumer Horizontals / Verticals Affiliates Search - PPC & SEO Email Existing Customers WEBSITE Business Development Consumers
  9. 9. <ul><li>Additional route for advertisers to reach their consumers </li></ul><ul><li>Leverages high number of smaller websites </li></ul><ul><li>Performance based advertising which is set by the advertiser i.e. Cost Per Action pricing model </li></ul><ul><li>Predominantly used to deliver a commercial action </li></ul>Affiliate Marketing
  10. 10. How does Affiliate Network work? REGISTRATIONS / LEADS / SALES Commissions and incentives Advertiser Website
  11. 11. Affiliate Marketing in India <ul><li>Performance advertising > 70% </li></ul><ul><li>Affiliate Globally contributes to almost 25% of the online spends. </li></ul><ul><ul><li>Affiliates worldwide will earn $6.5 billion in bounty and commissions in 2006 [Source: Marketing Sherpa] </li></ul></ul><ul><ul><li>Market for UK affiliate marketing to grow to £2.16 billion: [Source: E-consultancy – October 11th, 2006] </li></ul></ul><ul><li>Affiliate marketing in India will only grow </li></ul>
  12. 12. Types of Affiliates <ul><li>Shopping review / price comparison </li></ul><ul><li>Vertical sector specialists </li></ul><ul><li>Cash back / reward sites </li></ul><ul><li>Loyalty sites </li></ul><ul><li>Email marketers </li></ul><ul><li>PPC specialists </li></ul>
  13. 13. Ingredients <ul><li>Opportunities to act as affiliate </li></ul><ul><ul><li>PPC </li></ul></ul><ul><ul><li>Vertical sites </li></ul></ul><ul><ul><li>Comparison Sites </li></ul></ul><ul><li>Domain name, hosting </li></ul><ul><li>Web designing skills </li></ul><ul><li>SEO/ PPC skills </li></ul>ENTREPRENEURIAL SPIRIT
  14. 14. [email_address]

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