OW

1. Types of data and research
Primary research: Primary research is something you do yourself. E.g. creating
a questionnaire.
Secondary research: Secondary research is research that has been conducted
by someone else. E.g. google search, books
The pros and cons of primary research:
Pros Cons
 It’s more reliable
 Quick and Easy
 Selection of opinions
 Answer may not be true
 Time consuming
 Less chance of getting the
specific info.
The pros and cons secondary research:
Pros Cons
 No cost
 Accessible
 No cost
 Accessible
•Might not have all of the information
that you need.
•The information that you have
found may be out of date.
•Not all of the data that you find will
be correct unless you find it in an old
book or it comes from the main
source.
Quantitative research is about asking people for their opinions in a structured
way so that you can produce hard facts and statistics to guide you.