IH4086

1. Types of data and research
Primary research is new research. When you find out information by yourself such as
questionnaires/ interviews.
Secondary research is when you find out information from the internet or books its basically
research that has already been done and you just look it up.
Pros and cons of primary research
Pros Cons
Easy to do They can lie
Cheap and simple It can also be expensive
Can get specific answers that you want to
know
It can be a waste of time
Pros and cons of secondary research
Pros Cons
Easy to access Might not have all the information you need
Quick and simple The information you find could be out of
date and not be true anymore.
And it is free You might not find the correct information
as there is some wrong information on some
websites.
Qualitative data: