My product research!
Ellie Clarke 4171.
The purpose of research
The idea of research is to find out more about a
specific subject…
For example, if I was to resear...
Types of research
Quantitative

Qualitative
Primary
Secondary
Primary Research
Primary research is finding original data; in other
words, finding out something that didn’t previously
e...
Secondary Research
Secondary Research is where you take somebody else’s
data and use it for your research, rather than fin...
Qualitative research
Qualitative research is about the quality of the data you
gain from the research. Though there may no...
Quantitative research
Quantitative research is getting a big focus group and
lots of data. Whilst the data may not be as d...
Research types I will use in my
project
To make my project the most efficient, I need to put a
lot of time into researchin...
Resources I will use for my
project
For finding secondary data, the internet is a good place
to start. Local libraries wou...
Reasons for using these
methods
The reason I will be using a survey or short personal
interviews is because it suits my pr...
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Nintendo!

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Just a short powerpoint presentation on research methods for my college project.

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Nintendo!

  1. 1. My product research! Ellie Clarke 4171.
  2. 2. The purpose of research The idea of research is to find out more about a specific subject… For example, if I was to research a little on Nintendo, I would find out that its’ founder is Fusajiro Yamauchi.
  3. 3. Types of research Quantitative Qualitative Primary Secondary
  4. 4. Primary Research Primary research is finding original data; in other words, finding out something that didn’t previously exist. Advantage: Researcher can focus on both quantitative/qualitative factors Disadvantage: some cases can be very expensive and time consuming.
  5. 5. Secondary Research Secondary Research is where you take somebody else’s data and use it for your research, rather than finding it yourself. Advantages: takes much less time and resources to carry out Disadvantage: sometimes research quality can be bad
  6. 6. Qualitative research Qualitative research is about the quality of the data you gain from the research. Though there may not be a big focus group, the data you gain from this research method is usually much more fulfilling and rich than quantitative research data. One research method is called an in-depth interview and they prove very effective given their results.
  7. 7. Quantitative research Quantitative research is getting a big focus group and lots of data. Whilst the data may not be as detailed as qualitative research data, quantitative research takes a lot less time to conduct. The methods can range from surveys to telephone calls.
  8. 8. Research types I will use in my project To make my project the most efficient, I need to put a lot of time into researching, as research is one of the most important things. For this reason, and the given time period to do said research, I am choosing to rely mostly on secondary and qualitative research, as primary research can be incredibly time consuming.
  9. 9. Resources I will use for my project For finding secondary data, the internet is a good place to start. Local libraries would also be a great resource to my research. In order to find out the best advertising technique, I will need to conduct a survey, inquiring about previous adverts made by Nintendo to see which ones were effective and what made them effective to the viewer.
  10. 10. Reasons for using these methods The reason I will be using a survey or short personal interviews is because it suits my product best. I’ll be able to get feedback from people effectively, in terms of time and detail, therefore making these research types the most efficient, given the time I have to conduct the data.

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