Swot Analysis Of Alibuba In China

Swot Analysis Of Alibuba In China
Introduction:
In the year 2016, an e–commerce giant held a one–day sales bonanza that outsold Black Friday and
Cyber Monday at all US retailers combined. It was not Amazon's Prime Day; it was Chinese e–
commerce company Alibaba's "Singles' Day Holiday," in November of 2016, where approximately
$17.8 billion worth of goods were sold, according to Business Insider
(http://www.businessinsider.com/amazon–prime–day–vs–alibaba–singles–day–2017–7). Alibaba,
founded in 1999 by Jack Ma to connect Chinese manufacturers to buyers, has grown into an e–
commerce giant with a portfolio of innovative smaller companies working within it. However, the
fact that a vast majority of their revenue is generated in China (83% of their revenue from Chinese
commerce ... Show more content on Helpwriting.net ...
This is partially motivated by Ma's acknowledgement that "the Chinese economy is slowing and that
the company 's explosive gains in revenue and user additions in China have slowed." While the
Chinese market may still have some growth potential, reaching these massive goals will require
global expansion to new markets. The US has a population of well over 300 million, and according
to Pew Research, in the year 2015, 84% of American adults used the internet regularly
(http://www.pewinternet.org/2015/06/26/americans–internet–access–2000–2015/ ), compared to
China's tightly restricted internet. Thus, Alibaba would be wise to expand into this country full of
technologically active potential users. Relatedly, American firms Amazon and eBay both once
sought a greater share in the Chinese e–commerce Market. Examining these companies provides an
interesting lens for Alibaba's potential expansion into the United States, as these companies faced a
similar culture shock between China and the US. eBay attempted this entry in 2004, but failed due
not comprehending the needs and wants of Chinese consumers (http://onlinelibrary–wiley–
com.uml.idm.oclc.org/doi/10.1002/tie.21739/full ), while Amazon entered in 2004 by purchasing
Joyo.com, a book and music vendor. Although Amazon did not flame out in the manner of eBay, its
share of the Chinese e–commerce market has hovered down around 1.5%. Both Amazon and eBay
encountered
... Get more on HelpWriting.net ...

Merger : An American Multinational Technology Company
Merger is the combining of two or more firms, generally by offering the stockholders of one
company securities in the acquiring company in exchange for the surrender of their stock.
Conglomerate is a kind of merger, a combination among two or more different companies, which
focus on different business in the different market, as well as having no relationship in the
productive process.
Vertical Merger is the integration of the business which in the same industry but in the different step
of supply chain.
E–Commerce:conduct the business transaction electronically via Internet,including electronic
trading market, Internet marketing, online transaction processing, electronic data interchange (EDI)
etc.
Alibaba Group Holding Limited is a ... Show more content on Helpwriting.net ...
inject 1billion US dollar into Alibaba,becoming the biggest stockholder in Alibaba.
Advantage
The merger of those companies enable to optimizing the resources and achieve the resources
complementarity,improving the efficiency of the economies of scale.Alibaba takes up the certain
market share in China,and Yahoo haves a strong reserve funds , advanced high level of scientific
research,which were exactly the values that the opposite side wants.The business of Alibaba and
Yahoo quite different,but closely related.Both of them are Internet–related companies, but Alibaba
focused on E–Commerce,while the core business of Yahoo is search engine.Actually,The core of
Alibaba is business via Internet,so the most important part for operating is to acquire as possible as
much information.Yahoo as the search engine, efficient station search allows users to quickly and
accurately find the target information, so as to more effectively promote the sale of
products/services.Obviously,with using the large database of Yahoo,Alibaba collect information
channel is more accessible,for example the sale enterprise merger can make the enterprise can more
quickly understand the

Jack Ma ' Leadership Profile Paper
Huaqing Ying
Professor Timothy F. Grainey
COM430
Leadership Profile Paper
Jack Ma Leadership Jack Ma an entrepreneur of China, and he is one of richest man in Asia. Jack
Ma is absolutely effective leader; not only because of his success, but also that he is known as good
reputation. Ma is the main founder of Alibaba, and he is the CEO of Alibaba now. Alibaba is one of
the global (B2B) electronic commerce between enterprise and famous brand, to provide millions of
electronic retailing opportunities and online trading market. Ma and his 18 employees founded
Alibaba in March 1999, in Hangzhou, China. In 1999–2000 Alibaba started rising from Softbank,
Goldman Sachs and other companies of $25 million. In 2003, in the Ma's flat, the personal e–
commerce site, Taobao was founded. And by 2016, Taobao become the most popular online
shopping site in China, and the numbers of Alibaba's employees have extended from eighteen to
thirty–five thousand. His background is kind of different from other entrepreneur, since e is a self–
made that he didn 't get any family support and also did not have a lot of savings. He was an English
teacher in college for two decades years, and in that time, he got opportunity to visit the United
States for business translation. And this trip really influenced him, because he firstly knew internet,
and people can find everything on the internet. So after that, he decided to found China page. And at
the same time, internet business was the aim goal of Ma and

Marketing Model Of Alibaba
5W1H
What is Alibaba?
Alibaba.com is a trading platform mainly targeted for B2B businesses. It is. It links manufacturers
from different countries such as China, United States, Thailand and others with buyers from all
around the world. It enable the businesses to search and get for the products that they need from the
largest manufacturing hub in the world–China. (Queena, 2016) The coverage of products is wide in
terms of varieties and deep in assortments. Users are able to found beauty care products, food &
beverages, electronic appliances, accessories and other products as well. The products specification
provides the information of the products on their material, usage, feature and application. The
payment method that mainly adopted by ... Show more content on Helpwriting.net ...
Alibaba.com was launched in 4 of April in year 1999 in Hangzhou, Zhejiang in China. There are
few phase that affected Alibaba's growth. In year 1998 to year 2001, This is the period that Alibaba
starts to recruit suppliers by providing them information and platform for entering the global market.
Free online information and services were provided to the suppliers during that period. Jack Ma
even hired experts from foreign country to assist the company to go into globalization. (Yazdanifard,
2014)
The second phase is in year 2002 where Alibaba starts to adopt Trustpass which strengthen the
security of their website against frauds. (Yazdanifard, 2014)
The third phase is in year 2004 where Alibaba starts to develop foreign market. It helps to generate
more profit income at the same time also created a lot of job opportunity.
The fourth phase is around year 2005 to 2007 where Alibaba has taken over Yahoo China and
creates www.Yahoo.com.cn which allows them to spread their fame and promote their service more
effectively. (Yazdanifard, 2014)
The fifth phase starts from year 2008. Alibaba starts to focus on B2C market as well. For example,
Taobao, a B2C website under Alibaba has launched mobile application for user friendly purpose.
(Yazdanifard,

Alibaba- Corporate Advantage and Competiton
How does Alibaba group create corporate advantage? (Why are the businesses under one roof?) Is
this corporate advantage sustainable?
Is the current degree of competition amongst the business units appropriate? Do you think Jack Ma
should encourage more cooperation? If so how?
The Alibaba group has thrived in the Chinese e–commerce sector from its inception in 1998. They
currently account for over 70% of online shopping in China and delivered annual revenues of $636
million in the 12month period ending June 2009 (case p1–2). Alibaba's successes are due to multiple
factors that have allowed them to create corporate advantage, and thus establish market leadership in
China (Case p1). The configuration and coordination of Alibaba's ... Show more content on
Helpwriting.net ...
Ma has created corporate advantage through championing internal competition between
subsidiaries, which although report directly to himself, are run as separate business units under the
Alibaba Group. Ma provides each subsidiary with its own board of directors, operating managers
and executive team to encourage competition (case p.7). Executives are rewarded through business
autonomy, in conjunction employees are incentivised through stock options linked to group
performance (case p.9).
The principal way in which Alibaba Group's organisational structure creates corporate advantage is
the flexibility gained from its decentralised nature. Paired with this structure, Alibaba's shared value
of 'embrace change' puts emphasis on innovative and adaptive practice (exhibit 11 case). This notion
is best explained by CFO Joseph Tsai who stated "We sacrificed forced synergies in order to quickly
pursue subsidiary opportunities" (case p.9). Alipay provides a prime example of the strength of
Alibaba's decentralised structure. Launched in 2004 as part of Taobao, Alipay held consumer's
payments until purchased goods were received, thus eliminating settlement risk. Initially incubated,
Alipay became fundamental to Taobao's growth and soon reached critical mass, this presented
opportunities beyond the internal organisation leading to Ma's decision to separate Alipay from
Taobao as an independent

Information Technology : An Adaptive And Innovative...
1. Information Technology To Support Business Strategies To Become An Adaptive And Innovative
Organization
2. Keywords; Information technology, Business, Strategy
3. Introduction
Information technology define by (Bourgeois, 2014) are combinations of hardware, software, and
telecommunications networks that individuals build and use to collect, generate, and assign useful
data usually in organizational. Information system are consistent working together to distribute
information to support decision making, coordination, control, analysis, and visualization in an
organization. Information system has become important to most of the organizations and businesses
and nowadays it become foundation for all actions that performed in each organization.
Information technology is determined by the demands of the new, competitive business
environment. Information technology come in the form of many technologically innovative devices
such as internet, computer, scanner, analytic tools, software and smart phone which help distribute
important information from top level to bottom level management which in turn use all these useful
information generated to make crucial decision making regarding the objective and mission of the
organization itself.
According to (Gartner,2013) linking technology to business strategy is a essential, because the
impact technology plays in helping to drive financial, management and operational are
tremendously effective, innovative and adaptive to affect

Research Paper On Alibaba
Introduction
Alibaba (SEHK: 1688) (Chinese: 阿里巴巴 ; pinyin: ā lǐ bā bā) is a Hangzhou–based e–
commerce/e–auction company, specializing in global trading. Alibaba group is led by a former
English teacher ––– Jack Ma and other 17 people, founded in 1999 in HangZhou, China. Alibaba
Group has a number of business and also from associated company's business and services support
on the business ecosystem. Business and associated company's business include: Taobao, Tmall,
bargain, the global speed sell tong, Alibaba international trading market, 1688, Ali mother, Ali
cloud, the ant gold, novice network, etc.
History of business
09.1999 –– Ma led the 18 founders in his apartment formally established Alibaba Group in
Hangzhou, the first ... Show more content on Helpwriting.net ...
Alibaba unique B2B model.
2. Alibaba's strong management team.
3. Clear strategic goals and direction of development
4. Unique business model and revenue model.
Recommendations
1. To ensure the authenticity and reliability of the information
2. Ensure that the interests of buyers and sellers
3. Handling complaints a.s.a.p.
4. Increase communication with users
Conclusion: Alibaba Group Company Limited in June 28, 1999 was incorporated in the Cayman
Islands. Alibaba as a tripartite platform operators, not directly involved in sales, not to compete with
the business, and no inventory. Alibaba provides basic technical infrastructure and marketing reach
to help businesses take advantage of the power of the Internet to establish online business in the
middle of consumers and businesses, e–commerce. Alibaba is China development of online market
(including consumer protection plan, market rules, businesses eligibility criteria and rating system
for buyers and sellers) leader
Alibaba Group operates a wide range of Internet services, including B2B international trade, online

retail and payment platforms and data–centric cloud computing services, is committed to create a
convenient online trading channels all people around the

The World 's Biggest Online Marketplace
"Whenever you see a successful business, someone once made a courageous decision" (Shore,
2014). Innovation is the process of translating an idea such as invention, information, practice,
product, service, technology to create knowledge and valued to customers (Skarzynski and Gilbson,
2008). In today' world, leaders, organizations, and countries are adopting innovation culture by
demanding every member of the team to be creative to protect the organization success. Leaders
from all over the world, have proven innovation changes the way of doing business by
understanding the past and present generates a brighter future. For instance, Jack Ma was born in
China; he is a self–made billionaire because he is the founder and the CEO of Alibaba; which is the
world's biggest online marketplace (Polk, 2015). Moreover, Carlos Slim was born in Mexico City;
he is the richest man alive because he has dominated the industry of telecommunication known as
Telmex (Mehta, n.d). Furthermore, Thierry Hermes born in Germany is the creator of Hermes;
which is the leading finest brand for fashion in Europe (NMA, 2015). The element of each
organization's culture is supported through invention, capitalize intrapreneurship, process, and
systems, and fostering innovation architect. Alibaba, Telmex, and Hermes are one of the most
innovated companies generating billions of dollars each year.
Organization's Culture The element of each organization's culture is supported through

Jack Ma Leadership Analysis
INTRODUCTION
The objective of this paper is to apply the knowledge learned in class by studying the leadership
characteristics and styles of a leader and what contributed to his/her successes and failures.
In my case I have chosen Jack Ma, founder and executive chairman of Alibaba Group. He has
become one of the most influential businessmen and is a global example of leadership. However, his
road to success was not easy. He had to overcome failure in several occasions and work hard to
build his own company and become an influential and powerful global leader.
The first thing that will be covered in this paper is his biography. This will help to understand what
kind of person he is, how he was able to arrive to a position of power and give an idea of his traits
and behaviors. Next, an in depth leadership analysis will follow. This analysis will be based on the
theories seen in class.
BIOGRAPHY
Jack Ma was born in Hangzhou, Zhejiang Province, China. He started studying English at an early
age and practiced English every day talking with English speakers at the Hangzhou International
Hotel, 70 minutes by bicycle from home. He made free tours of the city to improve his English for
nine years. He became a pen pal with one of those foreigners, who nicknamed him "Jack" because
he found it difficult to pronounce his Chinese name.
Later in his youth, Ma had trouble attending college. The Chinese entrance exams take place only
once a year and Ma took four years to pass

Marketing Strategies For Alibaba Group Holding Limited
Abstract: Alibaba has become the largest online commerce company in the world in just a few years
and barely anyone expected it to be so successful. It has provided numerous business opportunities
for small and medium enterprises to leverage the innovative technology to compete more efficiently
domestically and globally. This study discusses the marketing strategies, promotion, distribution
channels and some important lessons that were carried out by Jack Ma to achieve success in this
world of online trading.
Introduction: Alibaba Group Holding Limited is a Chinese e–commerce company that provides
consumer–to–consumer, business–to–consumer and business–to–businesssales services via web
portals. It also provides electronic payment services, a shopping search engine and data–centric
cloud computing services. The group began in 1999 when Jack Ma founded the website
Alibaba.com, a business–to–business portal to connect Chinese manufacturers with overseas buyers.
In 2012, two of Alibaba's portals handled 1.1 trillion yuan ($170 billion) in sales. The company
primarily operates in the People's Republic of China (PRC), and at closing time, on the date of its
initial public offering (IPO), 19 September 2014, Alibaba 's market value was measured as US$231
billion. However, the stock has traded down and market cap was $145 billion at the end of
September 2015.
In September 2013, the company sought an IPO in the United States after a deal could not be
reached with Hong Kong

Essay On Alibaba Business
1.0Introduction
1.1Alibaba Group
Alibaba Group, recent sensation in Internet world for the world's largest IPO is a Chinese
ecommerce company famous for its business to business sales service. It introduced Chinese
manufacturers to online buyers across the globe.
1.2 History
It was started in 1999 by 18 members headed by Jack Ma in a small apartment. 52,504 million Yuan
revenue earning Alibaba is headquartered at Hangzhou, China. It has around 274 million active
buyers.
1.3 Products/Services
Alibaba group though started with business to business sales services later expanded its business
into several online services through many web portals. Following are the services and web portals:
1. Alibaba.com – world's largest B2B trading platform for ... Show more content on Helpwriting.net
...
Alipay holds record for holding 12.5bn transactions of worth 148.3bn$ in 2013.
Jack Ma also started a money managing account Yuebao, which became the fourth largest money
market account carrying 90bn$ assets.
2.5 Mergers and Acquisitions
Alibaba in it's though of establishing globally went on with many mergers and acquisitions
expanding Alibaba Group.
Alibaba acquired stake in chinavision media group for 804 million$, it went on acquiring major or
minor stakes in micro blogging web service weibo, smart remote app developer peel technologies. It
acquired Chinese mobile internet firm UCweb. Alibaba went on with global acquisitions as well by
acquiring controlling stake in pharmaceutical data firm CITIC 21CN Co by investing 170mn $.
Alibaba further went on with the major acquisition of 50% stake in Guangzhou Evergrande football
club for 1.2bn Yuan (192mn$) stating Alibaba's future strategies are health and entertainment.
Alibaba was clearly showing its notion of global expansion and penetrating into different sectors
and different parts of the world attracting millions of investors across the globe.
3.0 Alibaba IPO – Facts
3.1 Funds Raised and Market

Business Strategy Of Alibaba
Alibaba is China's largest global marketplace for online sourcing and shopping. With over 2 million
supplier storefronts and an e–commerce platform similar to eBay and Amazon in the US, Alibaba
offers safe and simple trade solutions and easy access to verified suppliers.
A Chinese company made stock market history on Friday, but few around the globe have heard of
the new market giant.
After months of promotion and rumours, Hangzhou–based company Alibaba.com (NYSE: BABA)
went public on the New York Stock Exchange and raised a record–breaking $25 billion through
share trading, with more than 100 million shares changing hands in the first 10 minutes.
With the present state that the world's economy is in, many small businesses are struggling and to
cut costs are seeking to outsource to overseas suppliers to produce their products. Finding a reliable
overseas outsourcer however can prove very difficult. This is where Alibaba.com comes in. This
innovative web based company has detailed lists of overseas suppliers of all manner of products that
have been thoroughly vetted and approved as reliable suppliers with integrity. To emphasise how ...
Show more content on Helpwriting.net ...
From the outset, the company's founders shared a belief that the Internet would level the playing
field by enabling small enterprises to leverage innovation and technology to grow and compete more
effectively in the domestic and global economies. Since launching its first website helping small
Chinese exporters, manufacturers and entrepreneurs to sell internationally, Alibaba Group has grown
into a global leader in online and mobile commerce. Today the company and its related companies
operate leading wholesale and retail online marketplaces as well as Internet–based businesses
offering advertising and marketing services, electronic payment, cloud–based computing and
network services and mobile solutions, among

Essay On Alibaba
Alibaba Group Holding Limited is a publicly traded in HangZhou, China. It start operate from 4
April 1999. Alibaba.com Limited, primary company of Alibaba Group, is the world's largest online
business–to–business trading platform for small businesses. Alibaba Group is a HangZhou–based
group of Internet–based e–commerce businesses, including business–to–business online web
portals, online retail and payment services, a shopping search engine and data–centric cloud
computing services. Alibaba.com is a global website for members to find suppliers and buyers.
Consumers can both sell and buy products on Alibaba.com. The company began in 1999 when Jack
Ma founded the website Alibaba.com, a business–to–business portal to connect Chinese
manufacturers ... Show more content on Helpwriting.net ...
Moreover, Baidu offers audio and image files, along with Chinese–based search engines for
different websites and 57 other community and search services. Two years ago, Baidu was ranked as
one of the top 5 Internet sites with the highest Alexa ranking. Regarding the files and services
provided by Baidu, it must be said that the company offers over 90 million images and multimedia
files, in addition to the over 740 million web pages. The multimedia content of Baidu covers MP3
music, movies and even a personal digital assistant mobile search. The company has even released a
low–cost smart phone recently.
During Q4 of 2010, it is estimated that there were 4.02 billion search queries in China of which
Baidu had a market share of 56.6%. China's Internet–search revenue share in second quarter 2011 by
Baidu is 76%. In December 2007, Baidu became the first Chinese company to be included in the
NASDAQ–100 index. In May 2014, Baidu ranked 5th overall in the Alexa Internet

Alibaba Group
ALIBABA Group Holding
Brief History. Alibaba cooperation is a global wide Internet company founded by Jack Ma, Chinese
name Ma Yun.Although Alibaba was founded in 1999, the story of how the company came to be
actually dates back to 1995, when Jack Ma was on a trip to the U.S. and first became exposed to the
Internet. As the story goes, he tried searching for the word "beer" on Yahoo but the search results did
not turn up a single Chinese option. In fact, he could hardly find anything about China on the
Internet at all. After returning home, he founded a company called China Pages – a directory of
various Chinese companies looking for customers abroad. China Pages was a flop. But a few years
later, Ma took another stab at an ... Show more content on Helpwriting.net ...
The Partnership has the exclusive right to nominate a simple majority of the members of Alibaba's
board of directors, subject to shareholders' approval. If the director nominee from Alibaba
Partnership is not elected by the shareholders, the Partnership has the right to appoint a different
person to serve as an interim director until the next scheduled annual general meeting. The Alibaba
Partnership elects new partners annually after a nomination process whereby existing partners
propose candidates to the partnership committee. The partnership committee reviews the
nominations and determines whether the nomination of a candidate will be proposed to the entire
partnership for election. Election of new partners requires the approval of at least 75% of all of the
partners.[Alibaba group Web]
The Alibaba Culture and Value A company's culture and value is well connected with the founder,
Jack Ma is transforming his personal value and ethic into Alibaba, which cause Alibaba group strong
cohesion. The Alibaba culure is about championing small business (means there are not difficulties
on small business operating). Alibaba operate an ecosystem where all participants– consumers,
mechants third–party service providers and

Alibaba
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–––––––––––––––––––––––––––––––––––––––––––––––––
Alibaba Group
From Wikipedia, the free encyclopedia
For the character from the Arabian folk tale, see Ali Baba.
Coordinates: 30°11′31.12″N 120°11′9.79″E Alibaba Group Holding Limited | | Type | Public
Company | Traded as | NYSE: BABA | Founded | 4 April 1999; 17 years ago
Hangzhou, Zhejiang, China | Headquarters | Hangzhou, Zhejiang, China | Area served | Worldwide |
Founder(s) | Jack Ma | Key people | * Jack Ma (Chairman) * Daniel Zhang (CEO) * Joseph Tsai
(Executive ... Show more content on Helpwriting.net ...
* 2.11Aliwangwang * 2.12Laiwang * 2.13Alibaba Pictures * 2.14Youku Tudou * 2.1511 Main *
2.16Alibaba Group R&D institute * 2.17Xia Mi * 2.18365fanyi.com * 2.19South China Morning
Post * 2.20Ali Health * 3Corporate governance * 4Controversies * 4.1Gold Supplier membership *
4.2Uranium sales * 5See also * 6References * 7External links
–––––––––––––––––––––––––––––––––––––––––––––––––
History[edit]
Founding[edit]
The company was founded in Hangzhou[16] as Ma explained:
"Taobao City", the main corporate campus for Alibaba Group at Xixi,Hangzhou.
Alibaba Binjiang Campus in Hangzhou, headquarters for Alibaba's B2B service.
One day I was in San Francisco in a coffee shop, and I was thinking Alibaba is a good name. And
then a waitress came, and I said, "Do you know about Alibaba?" And she said yes. I said, "What do
you know about ?", and she said, "Open Sesame". And I said, "Yes, this is the name!" Then I went
onto the street and found 30 people and asked them, "Do you know Alibaba?" People from India,
people from Germany, people from Tokyo and China ... they all knew about Alibaba. Alibaba – open
sesame. Alibaba is a kind, smart business person, and he helped the village. So ... easy to spell, and
globally known. Alibaba opens sesame for small– to medium–sized companies. We also registered
the name "Alimama", in case someone

Alibaba Strengths And Weaknesses
We would like to analyse the key issues from the business environment and the strategic capability
of Alibaba group that are most likely to impact on strategy development by the model of SWOT.
3.6.1 S(Strength)
Business integration
Alibaba provides both business clients and individual clients with an all–included service. It
integrates all the separate procedures of purchase, payment, logistics, information release, deal
negotiation and order signing. Thus reinforce the competition ability of its service. This all–included
service is like an "ecosystem" which ensure all the participants can help and work well in this
system. Nowadays, Alibaba group control the business information(alibaba, taobao), payment
service(Alipay), search engine(Yahoochina) ... Show more content on Helpwriting.net ...
Government's support to e–business
From 2004, Chinese government began to support the development of e–business sector and
encouraged more state owned enterprises to participate in it. With new laws enacted, the competition
will be normalized.
Go public and internationalization
After Alibaba went public in September, the group faces more opportunities like more efficient to
get finance. With domestic reputation, Alibaba will get into international market more easily. As
also, with support of international market, the group can do better in domestic market.
3.6.4. T(threats)
Competitors inside and outside
Though currently there is no competitor who represents a substantial threat to Alibaba in China, as
this sector develops, more and more company wish to share the profit in e–business. With an
increasing number of new competitors in China and strong competitors like Amazon, Ebay abroad,
Alibaba should not ignore the competition pressure it faces.
Economic slowdown in

Why Is Alibaba A Game Changer?
Alibaba is one of the biggest e–commerce companies in China that is founded by Jack Ma in 1999.
Alibaba has changed the way of international business model, which is innovated and specialized by
information technology. In this essay, it will be discussed that why was Alibaba a game changer,
what were the conditions at that time that made it possible for succeed and why has it had a lasting
impact by demonstrating the how the revolution of e–commerce industry in China conducted by
Alibaba. Aibaba has changed the nature of international business as providing an online platform for
exchanging goods between business to business (B2B), customer to customer (C2C) and business to
customer (B2C). It enhanced the business environment for new and small or medium sized
manufacturers, which may not have many resources or funds to promote their brands and less
bargaining power with customers, in relatively low operating cost. ... Show more content on
Helpwriting.net ...
The website is providing a lot of opportunities for small and medium sized companies to meet more
potential customers. Lee (2014) mentioned Chinese customers are price sensitive. Sellers and buyers
make an agreement on the most ideal price to both of them so they can communicate directly in
terms of that buyers can make more profit and customers can buy product in lower price. Therefore,
suppliers and customers have more chance to match up. Lee also said "E–commerce in China is a
very dynamic industry where companies must react quickly to accommodate their shoppers needs."
Company need to know how customers are thinking, exchanged information between customers and
business is also important. Alibaba developed a variety of business proactively, not just focus on
B2B commerce but also C2C on taobao.com such that people can sell their products directly to the
customers in relatively small–scale

Alibaba Group : The Biggest E Commerce Company
1. Introduction
Alibaba Group is a Cinese E–commerce company which was founded in 1999. In the past 16 years,
Alibaba gradually grew into the biggest E–commerce company in the world. According to the report
of Alibaba (2015), by 2015 there are 350 million active buyers in Alibaba' s platform which is 100
million higher than 2014. The gross merchandise volume of Alibaba is 2,444 billion Chinese Yuan.
In 2013, the number was only 1,077 Chinese Yuan. It increased almost 250% in 2 years. Alibaba
benefit by the huge growth of online retail market. The total revenue in 2015 is 76.2 billion Chinese
Yuan. It is worth noting that in Chinese retail market, mobile penetration is 50.6 percent and mobile
users create 6,430 million RMB revenue which is a new record in the world.
According to Jack Ma who is the founder of Alibaba, the mission of Alibaba is to make it easy to do
business anywhere. Alibaba operate online and mobile platform in retail and wholesale trade.
Alibaba creates value by providing technology and services like cloud computing and online
financial services to consumers, merchants, and other participants to conduct commerce in Alibaba'
s E–commerce ecosystem. The main business of Alibaba are Taobao.com and Tmall.com.
Taobao.com is a customer to customer (C2C) online platform which was founded in 2003 and
Tmall.com is a business to customer (B2C) platform which was founded in 2008. AliExpress was
founded in 2010, AliExpress focus on global market especially in US,

The Involvement Fair At The Temple Street
Starting with the Involvement Fair at the Temple Street, thanks to Professor Michele and Tamara, I
would not know the existence of this fair without them. It was a beginning of my college life and I
could say it was an interesting experience. I became so greedy that I want to join all of them because
my goal for the whole four years of college is joining a lot of clubs in order to meet more people and
have more experiences. Suffolk University gives me so many opportunities and it is completely
different from my high school. I did sign up for many clubs such as UNICEF, VSA, photography
club and Women in Business. Nevertheless, I only joined Vietnamese Student Organization which I
got invited by an old friend from my high school in Vietnam. ... Show more content on
Helpwriting.net ...
Moreover, Daniele gave me a wider view into the world of internship. Before that class, all I thought
for my summer is going back to Vietnam for relaxing and chilling after a year of hard working.
Nonetheless, after meeting with Daniele in class, all I think currently are applying for an internship
and studying abroad in Japan, China or London.
Before entering college, I have never done any survey that could point out my strengths. However,
currently I know what my five strengths are and I am trying to focus on it to make it more powerful
and useful. Five of my strengths are restorative, includer, consistency, responsibility and positivity. I
do not know it is exactly right for me and it also depends on the situation. At the moment, I found
out that four of the strengths are true to me, however, positivity, it does have it in my blood but if I
am on a deadline for assignment and I have not finished it, I would not be positivity.
EquiCup is an official name for our product and it was invented from WetWorks Co.Ltd. WetWorks
worked really well together and I could tell how useful the strengths survey is. Throughout the
working time with SBS group and ENT group, I finally realize these are actually my real strengths.
As I said, I like to analyze problems, identify the wrong and find the

Alibaba Value Chain Model
Background
Alibaba Group is one of the world's most successful Chinese multinational corporations originally
based in China. It is an e–commerce company that provides consumer–to–consumer, business–to–
consumer and business–to–business services through web portals for both international and
domestic China trade. Alibaba launched various sites including Alibaba.com which was the first
China's commercial website launched in 1999. The purpose of Alibaba.com site is not just to
connect Chinese supplier
Alibaba's sites have currently reached over 65 millions of registered users, hosted over millions of
merchants and businesses globally. In 2005, its revenue had reached over approximately US$100
millions. Although China's gross domestic product ... Show more content on Helpwriting.net ...
In term of globalisation, it is more likely to be the world wide factory in manufacturing industrial
era. The Alibaba's success is not just about Alibaba itself but the trend of globalisation which
brought Alibaba on political and economic fronts. Also, it would not be successful without China
government's support. Most importantly, in order to succeed internationally, Alibaba first needed to
count on large domestic scale to develop itself strong enough. They have learnt this lesson from the
impact of culture difference especially when Alibaba almost went bankrupt in 2000 because they
were too eager with executing their global

Alibaba
alibaba
By snoworb | Studymode.com xecutive Summary
Founded just before the turn of the millennium in Hangzhou, China, Alibaba Group has to date
become the largest online retail website worldwide in the planet, its total transactions surpassing the
sum of both Amazon and eBay's (Erickson, 2013). The report explains its business and operation
model and market strategy, before moving to explore the reasons for Alibaba Group's success such
as its established market share in the large market of Mainland China and its efforts to promote the
perception of the reliability and security of e–commerce. Comprising of its future plans in logistics
improvement, expansion into developing nations, integration with social networks, venture into
mobile ... Show more content on Helpwriting.net ...
As for Alibaba.com, it earns secondary revenue through its Gold suppliers accreditation which
promises reliability. Though Alibaba Group is famous for its primary site Alibaba.com, its first
business now accounts for only a small part of its portfolio (Osawa, 2013), and is often dogged by
criticisms from the finance world, notably referred to as "the worst asset that [Alibaba Group] has"
(CNBC, 2012). On the other hand, Amazon sells its own products such as its Kindle and offers
additional services such as streaming (Rayburn, 2011). It also deals with web design for external
companies looking into e–commerce (Layton, n.d.).
Market Strategies
1. Differentiation Strategy
The reason behind Alibaba's success is its ability to tap into markets that its competitors struggle
with by providing special services that target strategic needs of the Chinese population and its
potential trading partners. Alibaba's services are specifically catered to small to medium sized
businesses(Liquori, 2009), by being an easily accessible advertising platform that is also cheap to set
up. These small businesses can be discovered by other companies who search Alibaba for specific
products rather than by brands. Furthermore, the escrow services offered by Alibaba in which its
competitors are unable to provide, differentiates itself from the rest in

Case Study Of Alibaba
1.0 Introduction
1.1 Overview of Alibaba
In year 1999, Jack Ma who was a former teacher and his 18 friend in his Hangzhou apartment built
up Alibaba group. At first, Alibaba working for the small manufacturers set up a B2B (business to
business) website. But then Alibaba group was quickly expanded until seven different group, for
example, Alibaba International Business Operations, Alibaba Small Business Operations, Tmall,
Taobao, Alibaba Cloud Computing, Juhuasuan and Etao.
Alibaba is the largest leading e–commerce companies of B2B online retailer in China and it is
giving a trading platform that associates worldwide purchasers to huge number of small medium
enterprises to conduct business in their network. The market operate by Alibaba ... Show more
content on Helpwriting.net ...
Alibaba currently operate mobile and online commercial center in the form of wholesale trade and
retail trade, cloud computing and other information technology services, for example, Taobao,
Tmall, Juhuasuan, Aliyun, Ant Financial Services Group, Cainiao Logistics, AliExpress,
Alibaba.com, 1688.com and Alimama.
4.0 Analysis of Alibaba's Strategic Capabilities
In this following section aims to analysis how Alibaba build its competitive advantage. Alibaba will
be analyzing using value chain and then carried out VRIN evaluation.
4.1 Value Chain
Value chain is an approach to know how an item or activities create value for consumers. The most
of value provides to consumers, the most of competitive advantage an organization build. In this
analysis, value chain model has separated into primary and support activities. Primary activities are
included in the physical creation of the item and service. On the other hand, support activities give
the inputs and infrastructure that enable the primary activities to happen. This value chain model can
be refer to below figure 5.
Figure 5: Michael Porter's Value

Analysis of Ma Yun´s Leadership in Alibaba Group Essay
Introduction:
Leadership is a vital component that leads effective teamwork. According to Mullins (2010), a good
leader will influence his talented staff and their actions will lead the good performance. This report
is going to examine the influences of the Ma Yun's leadership on the Alibaba Group.
Business environment
Nowadays, high–speed development of the technology has changed the daily life and the computer
and the Internet have become the mainstream in China markets. The expansion of the Internet
rapidly leads the e–commence to develop and change the operation way of Chinese business. At
present, there are many people who want to start–up a business on their own. Ma seizes the
opportunity to establish a great stage 'Alibaba' for ... Show more content on Helpwriting.net ...
Currently, there are more than 20000 people who work for the Alibaba Group. There are more than
70 offices in China, Singapore, India, the United Kingdom and the United States. Alibaba is focused
on building a collaborative and prosperous e–commerce ecosystem that benefits merchants,
consumers and the economy as a whole.
Size of the Alibaba group is large, however, it can also be considered as an enterprise. Alibaba
develops its organization success and rapid growth on entrepreneurship, service range, creative, and
innovation.
Jack Ma is the most successful Chinese Internet entrepreneur. He is the founder of the Alibaba
Group that has lots of subsidiary corporations and it is a successful group with a wide range of
business scopes such Alibaba.com, Taobao.com, Tmall.com, Alipay.com, Juhasuan.com, AliExpress
and etc. Ma is a leader who has an entrepreneurship. According to Shane (2003), entrepreneurship is
an activity that involves exploring, estimate and discovery of opportunities to build a new
organization with new ideas, services and productions through business efforts that are not exist
previously. The proud achievements of Alibaba are due to Alibaba's employees' efforts and the
charming leading of Ma. Ma is the charismatic and transformational leader. Numerous media
researchers identified that the Alibaba's success is due to the Ma's leading ability and they

Swot Analysis Of Alibao As A Commercial Venture
Company Establishment Alibaba.com
In early 1999, Jack Ma and 17 other founders set up Alibaba.
Alibaba first commercial venture is Alibaba.com, an online platform that linked SME of Chinese
and international manufacturers and buyers. The main reason of Alibaba success development was
improving customers' satisfaction by listening closely to them. The proof is Alibaba had attracted
32m members in 2007, with operating profits and revenues of $105.3m and of $289.5m respectively.
Customers satisfaction and trust are believed to be the secret recipe of Alibaba's success. Taobao
Competition has begun as early as 2002. eBay entered China and immediately started expanding. In
response, on 11th May 2003, Alibaba launched its second commercial ... Show more content on
Helpwriting.net ...
Listing – From Hong Kong to New York On the 19th of September 2014 a history made. Alibaba
became Alibaba Group Holding Limited through New York Stock Exchange (NYSE). There were
unique reasons why Alibaba listed on the NYSE instead of on Shanghai Stock Exchange (SSE) and
Hong Kong Stock Exchange (HKEx) since it is a China–domiciled company. SSE found to be too
restrictive, that it imposed limits on trading, size, timing, and speed of foreign capital flows. Alibaba
had also attempted to be listed on the HKEx. Since Alibaba embraces dual–class share structure, this
was the main reason HKEx rejected Alibaba's proposal to be listed as HKEx does not authorize
dual–class share structure, it allows "one–share–one–vote" principle instead. Jack Ma, the
determined and charismatic leader, did not stop after being rejected. Alibaba proposed to Nasdaq
and the NYSE. Eventually, on September 19, 2014, it was listed on the NYSE, being the largest U.S.
IPO of common stock, raised $21.8 billion, with $68 per share. It was obvious that the restrictions
on SSE and HKEx's ban on dual–class share structure had led Alibaba to land on the NYSE and
trading up until today. Dual–Class Share Structure
In dual–class share, there are two groups of shareholders, where one group has excess voting rights
disproportionately to the shares they hold. In this case,

Taobao vs. Ebay China
CASE: IB–88 DATE: 01/04/10
TAOBAO VS. EBAY CHINA
Ten to 15 years from now, I think China can be eBay 's largest market on a global basis.... We think
China has tremendous long–term potential and we want to do everything we can to maintain 1 our
No. 1 position. – Meg Whitman, eBay CEO, 2004
By 2008, Jack Ma, CEO of Alibaba.com Inc., was in a position to consider how to fortify Taobao's
dominant position in China's online consumer–to–consumer (C2C) market. Ma and his company
had come a long way since May 2003, when they first launched the Taobao website. Back then,
eBay China dominated the fledgling market, holding over 70 percent share. It had entered China
with its acquisition of the start–up EachNet, and was actively building upon ... Show more content
on Helpwriting.net ...
Debit cards were common in China, with about 300 million cards issued by mid–2001. However,
each city had a separate payment gateway to process these cards, so a card from one city often could
not be used at the issuing bank's system in another city. 4 This lack of integration made it very
difficult for auction sites to handle debit card payments online. The credit card option was even
worse. Because China's credit system was not developed, Chinese banks were cautious about issuing
cards and the application process was complicated. By 2001, there were only about 25 million credit
cards issued in China, accounting for less than 1 percent of consumer spending (compared to about
25 percent in the U.S.), and credit cards were accepted at only about 3 percent of China's shops. As
the need for better credit card services intensified in the early 2000s, various institutions responded.
In 2001, Bank of China and China Construction Bank started accepting credit card applications
online. At the same time, a large number of credit verification companies emerged to help banks
work around the lack of a personal credit scoring system in China. These companies checked the
backgrounds of applicants through various channels, including meeting the applicants in person. In
February 2002, the People's Bank of China, China's central bank, announced a project to enable the
four largest banks to process cards across cities and banks. In the wake of these changes, China's

Why China Is The Biggest Internet Market Globally Essay
Many market opportunities have helped the Alibaba Group thrive in the recent years. The location is
the first advantage because China has over 560 million users of internet spending over 20 hours
online a week. China is the biggest internet market globally (Bhasin, 2016). This is twice the size of
internet users in United States of America. China is gradually shifting the traditional retailing in
favor of latest trend of e–tailing. The good relationship with the government of China has enabled it
to carry its operations so well in the market. For example, Alibaba Group was among the companies
selected by the government of China to join the Internet banking. This is a huge opportunity
especially where banks are state owned (Shiying & Avery, 2009). The cost cutting associated with
the huge volume of sales. For example, Tmall and Taobao accounted for over 50 percent of all the
Chinese delivered parcels. Tmall's and Taobao's combined transaction volume in 2012 was about
one trillion yuan. This figure was more than eBay and Amazon transaction volumes combined.
Marketing strategies are so essential for the success of any business. To understand this better, I can
briefly discuss the Alibaba's marketing mix. The Alibaba's main product is Alibaba.com, their E–
commerce portal. It is the leading business–to–business portal in the entire world (Bhasin, 2016).
Alibaba focuses on B2B market where it is the leader while most of other E–commerce portals such
as Amazon sell business to

The E Commerce Company's Strategy
The e–commerce company's strategy focus allowed it to differentiate itself by providing better
services to its customers. The company put an innovative business model in which customers would
try out the company's services without any cost. As time progressed, the company was able to
generate revenue from alternative means. In addition, the company began to generate revenue from
an increase in the willingness of its users to pay for additional services. First mover advantage is
referred to as a competitive advantage because it allows the first company to acquire superior brand
recognition and customer loyalty, while allowing the company to perfect its product or service.
Alibaba's operations stated when e–commerce was at infancy stage in ... Show more content on
Helpwriting.net ...
Credit cards may have been used in China, but they had yet to be trusted by the community, the
Chinese were not comfortable with them and preferred different mediums of transaction. Thus,
Alibaba established the payment system to provide the Chinese with a sense of safety, contributing
to the Chinese willingness to participate in online transactions. Regulations can pose a challenge for
businesses operating in emerging markets like China. For example, the internet was highly regulated
and was a reason why some foreign companies struggled to succeed in China. Alibaba navigate the
posed challenges well and took advantage of the opportunities while at the same time mitigating the
risks of operating. The popularity of Alibaba and the growth of e–commerce in China attracted
foreign e–commerce companies. In 2002, eBay entered the Chinese e–commerce market through an
acquisition of 33% of EachNet, creating eBay EachNet. That same year eBay EachNet merged as
the leader in online auctions, leading to the capture of 79% of the online auction market by 2003. In
consideration of the growth in the online auction market, Alibaba launched Taobao.com as a rival to
eBay EachNet. Taobao.com was launched to capture the opportunities in C2C e–commerce market
in China. Having already established a dominance in B2B e–commerce, Alibaba was hoping its
local knowledge would help it dominate the C2C e–commerce market, toppling the newcomer eBay

The Similarities Of Jack Ma And Indra Nooyi
Jack Ma and Indra Nooyi share very common similarities regarding their leadership stories which
appear to be strong catalysts in shaping their leadership purpose. They both came from rather simple
beginnings, Indra was raised by a strict conservative Brahmin family in Southern India and Jack was
repeatedly rejected for his plans of starting an internet company in America. Not deterred by that
experience Jack then returned to China with no money but a solid business idea. While it is clear in
watching them that these are leaders who remain quite humble about their achievements, Jack
especially is someone who happily admits he has made a lot of errors on his path to success, stating
his plans to write the book 'Alibaba's 1001 mistakes, that ... Show more content on Helpwriting.net
...
Along with this they both have excellent cognitive and behavioural complexity spoken of by Quinn
et al, this is demonstrated not only by their successes but having a strong view towards the future of
not only their respective companies but also the sustainability of the world. Indra who states 'I think
we're living in a world and worrying about the level of returns rather than the sustainability of the
returns' (Institute 2014) and also mentioning leaders who 'run the company for only their duration
and leave the next CEO to pick up the debris' (Institute 2014). By putting the company ahead of her
own ego this again draws a strong correlation to the humble nature of Jack Ma and his plan of
sustainability for the people and small business owners of China. Jack appears to be someone who
wishes to change China and ultimately the world for the better, made clear by him saying 'I don't
feel proud of how much money I've made, I feel proud at how much I've been able to help small
business' (Business 2011), and to have people stop him in the street commenting they opened a
small store on TaoBao and they're doing well, it's clear that doing what's best for the people
resonates with Jack strongly, further strengthened by him saying 'When you have 1 billion, that's not
your money, that's the societies trust' (Business

Alibaba Essay
. How has Alibaba gone about managing about its International Operations, marketing itself and its
products globally, handling cultural differences across the boundaries?
Alibaba has a very simple strategy:–
Connect the merchants and consumers globally to become the world's largest online marketplace in
terms of turnover in the next few years. Through an innovative, integrated and reliable platform they
will create consumer trust.
Chinese market has become mature for Alibaba, hence the reason to explore outside China. Alibaba
has been turned into a global organization but still holding China as it's major focus. Almost 75% of
China's ecommerce market is dominated by Alibaba. China has 560 million internet users twice as
many as the U.S. who spend an average of 20 hours a week online.
Key strategies:
Business Level – Cost Leadership
It is the only organization in the world to successfully provide hassle free platform to small and
medium sized industries apart ... Show more content on Helpwriting.net ...
This signals Alibaba move to expand in United States as a positive move and a right one. But there
are challenges in USA which has many powerful competitors in the E–commerce segment like
Amazon, eBay. To be successful, Alibaba must find a way to be price competitive with Amazon and
eBay. Alibaba is far behind these players in being recognizable, as recent polls showed that 88% of
United States consumers did not know who Alibaba was prior to their IPO (Saba, 2014). However,
online consumerism is largely driven by price, so if Alibaba can offer products at a lower price than
the incumbents, consumers will choose Alibaba. Consumers in China and USA have different tastes
and preferences. Alibaba learnt from eBay who faced this same issue when they attempted to
compete with Alibaba in the Chinese marketplace. Alibaba may have to change their business model
or offerings to meet consumer's

Alibaba Group Holding Limited ( Alibaba )
Company Overview Alibaba Group Holding Limited (Alibaba), Chinese e–commerce giant, was
founded in 1999 by Ma Yun (Jack Ma). It offers a platform for both domestic and international
traders to conduct business. It aims to create a convenient trading platform for small and medium
sized enterprises all around the world. Alibaba was the first company entered into the Chinese e–
commerce industry, so it brought an Internet revolution to China. During these years, its wonderful
ability of expanding make it stay on the top of the industry. Alibaba operates various businesses. Its
main subordinates and affiliates include: Even thought Alibaba has involved in diverse business
fields, it is still planning to expand its business range, such as ... Show more content on
Helpwriting.net ...
In September 2014, it went public at New York Stock Exchange (NYSE), and become the fourth
largest technology company after Apple, Google and Microsoft. It also became the second largest
Internet company after Google. Company Performance In the past years, Alibaba has developed to
the largest e–commerce company in China. According to WSJ, Alibaba dominates 80% of China's
e–commerce market. In 2014, its total transaction value was $248 billion which is more than eBay
and Amazon's total. Its revenue increased stably over these years. The total revenue was $8.58
billion, which increased 56.06% comparing to the revenue $5.5 billion in 2013. The net income was
$3.81 billion, which increased 180.35% from $1.36 billion in one year. Since Alibaba operates many
different kinds of businesses, it also has many different kinds of competitors in the industries.
Compare to them, Alibaba had a much stronger profitability ratios than its competitors. In 2014,
Alibaba's return on invested capital (ROIC) was 22.30%, which is used to measure how efficiency
the company invests its capital. It can evaluate a company's ability to create returns. The high ratio
means the company is very strong and well managed, and it has the ability to create positive returns.
The second highest company was Globe Sources.com (9.76%). Alibaba's return on assets (ROA)
was 13.23%, which is an index to measure how much net profit per unit of assets creates. The higher
the ratio

Jack Ma (Ma, Yun), “Alibaba” of China’s E-Commerce Business
Jack Ma (Ma, Yun), "Alibaba" of China's e–commerce business
As a young Charismatic leader, how will Jack Ma overcome challenges of running a big business
and get success when going forward?
Alibaba Group, even only with 12years history, is one of the biggest e–commerce platforms for
small businesses in the world. Its business includes: Alibaba.com, which is for small firms to find
customers and suppliers without going through middlemen, has 57million users, nearly in every
country. Another marketplace, Taobao.com, is for individuals buying goods from each other; it has
300million customers and $29 billion–worth of goods. Also, China Yahoo!, One of China's leading
Internet portals, was acquired by Alibaba in 2005 as part of its ... Show more content on
Helpwriting.net ...
The top two executives at Alibaba.com have resigned to accept responsibility.
In the statement from Alibaba, an internal investigation had found that about 100 sales staff and "a
number of supervisors and sales managers" were "directly responsible in either intentionally or
negligently allowing the fraudsters to evade" various controls. Conclusion of the investigation report
is: Excessive pursuit of performance makes the sales/managers to obtain short–term economic
interests by any means, leading to the persistence of fraud. Jack Ma expressed his pity to lost 2 good
leaders, especially when they were not personally involved in the fraud for any direct benefits. But
Alibaba should be holding on the ethical principles, customer first value. Jack Ma emphasized that
Ethics is the baseline when pursuing for performance. Although CEO or Alibaba.com – David Wei
had lead to 4 years big increases, he still chose to agree his resignation. However, it shows that as
the company is getting bigger, Jack Ma met difficulty to drive his own values & principles to the
whole organization sustainably, if just by personal influence. As a big company already, should be
Alibaba directed and managed by one people, or managed based on effective systems are more
important at this stage? The origin of the fraud was: the performance evaluation system in B2B
team(Alibaba.com) relies on Sales KPI too

Marketing Strategies For Alibaba Group Holding Limited
RESEARCH ASSIGNMENT
ECONOMICS 510
BY:
ABHISHEK MISTRY
ID: 1102542
Abstract: Alibaba has become the largest online commerce company in the world in just a few years
and barely anyone expected it to be so successful. It has provided numerous business opportunities
for small and medium enterprises to leverage the innovative technology to compete more efficiently
domestically and globally. This study discusses the marketing strategies, promotion, distribution
channels and some important lessons that were carried out by Jack Ma to achieve success in this
world of online trading.
Introduction: Alibaba Group Holding Limited is a Chinese e–commerce company that provides
consumer–to–consumer, business–to–consumer and business–to–businesssales services via web
portals. It provides electronic payment services, a shopping search engine and cloud computing
services. Jack Ma founded Alibaba.com in 1999, a business–to–business portal to connect Chinese
manufacturers with overseas buyers. In 2012, two of Alibaba's portals handled 170 billion in sales.
The company primarily operates in the People's Republic of China (PRC), and at closing time, on
the date of its initial public offering (IPO), 19 September 2014, Alibaba 's market value was
measured as US$231 billion. However, the stock has traded down and market cap was $145 billion
at the end of September 2015.
In September 2013, the company sought an IPO in the United States after a deal could not be
reached with Hong Kong

Alibaba Group Holding Limited Is The Largest China 's...
Alibaba Group Holding Limited is the largest China's online business organization that gives
purchaser–to–customer, business–to–buyer and business–to–business deals administration by means
of online interfaces. This website started in 1999 when Jack Ma established the site, with the main
objective of providing Chinese industries a major expansion to the outside world. It has its
headquarters in Hangzhou, Zhejiang, China. In the year 2012, two of Alibaba's gateway dealt with
1.1trillion yuan ($170 billion) in sales (Berkeley, 2013). At the shutting time on the date of its first
sale of stock (IPO), 19th September, 2014, Alibaba's reasonable worth was US $231 billion (Baker,
Toonkel, Vlastelica, 2014). However, the stock has exchanged down ... Show more content on
Helpwriting.net ...
Here are some unmistakable illustrations: –
– Alipay – Online Payments
– Aliyun – Cloud Services
– Aliyun App Store – mobile Apps
– Taobao – Consumer to consumer E– Commerce (Matteson, 2014)
3. Alibaba's website involves 60% of package delivered in China: – Alibaba has been an aid to
bundling and transportation industry and framework that backings it. Six out of ten bundles sent out
of China are sent through one of the Alibaba website. It has been anticipated that the Chinese web
based business would genuine outperform that of US, Britain, Japan, Germany, and France joined in
the following six years meaning considerably more potential (Matteson, 2014).
4. Company founder Jack Ma started the company from his apartment 15 years ago: – Jack Ma is
the Chairman of Alibaba.com, He was the man in real words. He, once was called upon a meeting
with his friends. He decided to open the business of E – Selling, he asked everyone, who wanted to
take part into this to put money on the table, with this money he decided to make his dream business
possible.
5. Alibaba projects a people – oriented culture: – Despite of being a huge organization, Alibaba did
not forget to take its devotion to individuals – both clients and workers. Its gathering mission is "to
make it simple to work together anyplace." We all know that Alibaba can make billions, just by
dealing with the business. But, it wants to be responsible to the individual customers also.

Alibaba Essay
Alibaba serves as a middleman. It's the platform where sellers go to sell things and buyers go to buy
things. It runs websites where millions of merchants sell their products. Products are sold through
Alibaba, not by Alibaba. It makes money on e–commerce services by taking the commission on
sales, by advertising on its site. It is into B2B, B2c, and C2C.
Its verticals in China are Taobao, Tmall, and Juhuasuan serving as the marketplace. It technology
deployment in China is AutoNavi and Weibo. Alipay, CSN, Haier Gooddaymart, Cainiao Network,
and Intime are the facilitator for online transaction. It has invested in Vendio, Auctiva, Quixey, and
Tango Me. Lyft and Shoprunner are another investments made by Alibaba.
Alibaba.com, AliExpress, Taobao Overseas, TMallGlobal, Australian Post, and Singapore Post are
the marketplace for cross–border consumers.
Execution and ... Show more content on Helpwriting.net ...
Realizing this view to be sure that online payments were safe Alibaba created Alipay, an online
payment service.
Experiment with new business models
Alibaba started continually experimenting new business models since its inception. To tap the
growing B2C market, it began building Taobao Mall, a platform for established brands to reach
Chinese consumers, which eventually became Tmall and is a major part of the group portfolio today.
To catch the software–as–a–service wave, it started Alisoft, which probably entered the market too
early. Alisoft could not find a killer app that generated enough customers. The business was shut
down in 2009.
Adopt blue–ocean strategy
When Jack Ma is asked "When are you coming to invade America? When are you going to compete
with Amazon, when are you going to compete with eBay? He quotes "we show great respect for
eBay and Amazon, but I think the opportunity and the strategy for us is helping small business in
America go to China; sell their products to China" by opening storefronts on Alibaba's

Case Study Alibaba, Com
Alibaba.com's Brief Company Background
On November 6, 2007, Alibaba.com debuted on the Hong Kong Stock Exchange, raising US$1.5
billion to become the world's biggest Internet stock offering since Google's initial public offering
(IPO) in 2004. On the first trading day, frenzied purchases of the stock pushed prices up to by 193%,
the fourth largest first day gain in Hong Kong's stock exchange in three years. The closing price of
US$5.09 per share gave Alibaba.com a value of about US$25.6 billion, making it the fifth–most–
valuable Internet company and the largest in Asia outside Japan. Small and medium–sized
enterprises (SME) have been a key driving force in the booming Chinese economy. In 2004, SMEs
contributed 68.8 percent to the ... Show more content on Helpwriting.net ...
Alibaba.com also planned to continue organizing regular meetings, training, and offline events for
registered users and paying members to further build the sense of community services.
Third, that the company would strive not only to convert more users into paying members but also
to generate more revenue from existing paying members through sales of value–added services,
such as additional keyword listings and premium listings placements.
Fourth, the company had already taken the first step by offering Gold Supplier membership
packages to Hong Kong suppliers in 2007. Alibaba.com was already in talks with Japanese
telecommunications giant Softbank about a joint venture to tap the Japanese market, for which
significant upgrades to Alibaba.com's Japanese languages Websites were already in the pipeline.
Fifth, that loyalty of the users by providing business application through the marketplace platform
and becoming an integrated part of users' business operations. For example, it launched an internet
based business management application called Alisoft Export Edition, developed by sister company
Alisoft, for users based in China.
Lastly, the underlying objectives would be expand its users and revenue base, widen geographic
coverage, enhance content and service offerings, advance its technology, and strengthen its talent
pool. Alibaba.com also considered leveraging its

A Global E Commerce Company Called Alibaba ( China ) Co,...
1. Introduction Concern about Big Data has been heightened in recent years. The report intents to
first discourses the definition of Big Data, relationship between business analytics and Big Data, and
several commercial softwares of Big Data. Then the report will illustrate a case study on a global e–
commerce company called Alibaba (China) Co, Ltd with company background information,
challenges when facing and applying an accounting information system of Big Data and Benefits
that Big Data bring to the company. It should be also noted that the report heavily emphases the
impact of Big Data particularly through an accounting perspective. As a consequence, the report will
come into a conclusion on implications of Big Data to business organizations. 2. Description of Big
Data Data are raw materials that constitute an information system. When it comes to Big Data, the
common perception of the 'Big' is in size, which can be elaborated as significant, complexity and
challenge (Ward & Barker 2013). The magnitude is similarly addressed to volume, velocity and
variety (Douglas 2001). Howie, one of the Microsoft engineers, succinctly discoursing Big Data as
the expression progressively adopted to define the process of exercising serious computing power –
the up–to–the–minute in artificial intelligence – to colossal and often highly intricate sets of
information (Howie 2013). These diverse explanations present a perspective that Big Data appears
as a more integrity and

Alibaba Competing In China Essay
Alibaba: Competing in China and Beyond
Individual Report
Intercultural Management
Professor: Dr. Jacobo Ramirez
Aalto University
School of Economics
Bachelor´s Degree Program in International Business
Mikkeli Campus
September 3, 2012
Matti Uusivirta
Introduction
In this report I will examine the case "Alibaba: Competing in China and Beyond." Alibaba under the
leadership of Jack Ma, its founder has transformed into one of the most successful e–commerce
companies in China. In the 2000s Alibaba had emerged as the largest e–commerce company in
China. The company tailored its strategies to meet the needs of the customers and made a mark
because of its understanding of the Chinese language and culture. However, some ... Show more
content on Helpwriting.net ...
Also again Ma decided to build a loyal customer base before really attempting to make a profit; he
did this by offering free listings as opposed to eBay, which charged for listings (Deresky, 2010).
A major factors in Taoboa 's success was Alibaba Groups better management of the trust factor
involved in e–commerce trading and better understanding of the local Chinese market. eBbay
positioned its standard business model that was used in the United States and other countries.
Taoboa, instead, established its own payment escrow service. With AliPay buyers paid into an
escrow account that did not pay the seller until the buyer noted he had received the product;
therefore, making the transaction thrust worthy since the money was in escrow until the transaction
was completed (Deresky, 2010).
Furthermore, Taoboa offered e–mail and chat services between users unlike eBay, which concealed
identities and only had an offline messaging system. Taoboa also advertised aggressively through

websites and billboards in major population areas something eBay did not do. The final steps of
defeat for eBay was when Taobao offered three years of free listings and when Taoboa launched its
B2C services in 2006. Moreover Taoboa had a large list of

The Pros And Cons Of Canadian Culture
To start with, China, which scores 80 on IDX, ranks higher than Canada by 41 points. This
highlights the fact that the society views inequalities among people as a normal thing and the
subordinate–superior relationship tends to be polarized which leaves no space for defense against
power abuse. Rigid hierarchy with formal authority influence individuals, and they believe in the
capacity to lead and control of their own leaders. It is a society in which people are expected to stay
at exactly where they are placed. In contrast, Canadian culture believe that everyone should receive
equal rights and be treated equally. Similar to countries that score low on this aspect, Canadians
build their hierarchy for convenience. Managers are approachable, and are expected to consult and
exchange information with their staff members as they work as a team. Straightforward exchange of
information is also preferred. In terms of individualism (IDV), Canadian culture is considered as an
individualist one in which people look after themselves and their immediate families. For that
reason, self–reliance and initiatives are vital in the workforce. Hiring and promotion decisions are
primarily based on one's merit and competence. On the other hand, scoring very low on this
dimension, it can be said that China is a highly collectivist culture where people focus on group
interest rather than self–interest. Hiring and promotion decisions can be based on how close an
individual is to the superior

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